Intro & Agenda – Section 1 – Generating Leads
Call To Action Strategy – The Biggest Problem with Most Lead Gen Efforts
Call To Action Strategy – Determining What You’re Going to Offer
Call To Action Strategy – The Price of a Lead
Call To Action Strategy – Building First Party Data Sets
Call To Action Strategy – Designing for All Stages of the Buyer Funnel
Finding Your Audience – Who Are They and How to Find Them
Generating Leads – Overview of 4 Main Channels for Lead Generation
Building a Foundation – Intro to Why We Need Extensive Tracking
Building a Foundation – Excluding Duplicate Leads
Building a Foundation – Creating a Database for Future Optimizations
Section 2 – Improving Lead Quality
Intro & Agenda – Section 2 – Improving Lead Quality
Words of Caution – Setting Proper Expectations When Qualifying Leads
Defining Goals – What Makes a Good Lead?
Ad Copy & Landing Pages – Make Your Boundaries Clear
Lead Gen Form Strategy – Understanding Form Impacts on Performance
Lead Gen Form Strategy – CASE STUDY: B2B Employee Management
Lead Gen Form Strategy – Tips to Improve Lead Quality with Forms
Section 3 – Converting Down the Funnel
Intro & Agenda – Section 3 – Converting Down the Funnel
Data Prep – Defining Metrics & Requirements for Section 3
Retreiving Your Data – Creating a Workable File for Optimization
Timing Your Optimizations – Don’t Jump the Gun
Attribution Matters – Understanding Why Lead Creation Touch is Imperative
Defining an MQL – Intro to Lead Scoring
Campaign Movement Strategies – Using Paid to Move Users Down Funnel
Developing Cost Per Lead Goals – How CRM Data Influences Top of Funnel Efforts
Conclusion & Recap – Customer Generation
Conclusion & Recap – Customer Generation
You must be <a href="https://wislibrary.net/my-account/">logged in</a> to post a review.