Nicki Krawczyk – Comprehensive Copywriting Academy

Nicki Krawczyk - Comprehensive Copywriting Academy

“You’re Such a Good Writer!”

You’ve heard it again and again, right? Friends, family, and coworkers are always asking for help with resumes, emails, and lots of other things.

But what good is writing? Everyone knows that journalists, bloggers, novelists, and all other kinds of writers are notoriously underpaid. And you’re not interested in that.

Still, you want…more. You want a job that you’ll truly enjoy—something interesting and creative that pays you like a skilled professional. Imagine waking up on Monday morning actually looking forward to the week!

Well, good news: There’s one kind of writer that isn’t underpaid. In fact, this kind of writer is getting paid better than many other professions and is in higher demand than ever before.

WHAT DOES A COPYWRITER DO?

Copywriters write advertising and marketing materials. Emails, banner ads, direct mails, magazine ads, billboards, videos, websites—if it’s designed to sell or persuade, copywriters write it.

Simply put: Copywriters connect people who have a need with the company or people who have the right solution for that need.

AND WHAT MAKES COPYWRITING SUCH A GREAT CAREER?

Companies and clients pay copywriters well—that’s certainly a great place to start. But just as important is the fact that it’s a creative, interesting, fulfilling career.

You get to work on interesting projects and collaborate with creative, dynamic people. People value your contributions and they respect you for the work you do.

Your skills are in demand and it’s finally up to you how you want to structure your business, your finances, and your life.

Want to work on-staff for a cool downtown agency? Check. Want to keep your life flexible and freelance whenever and wherever you want to? Check. Or want to bring in some extra cash on the side to save up for something special or just make life a little easier? Check.

Copywriting can get you into all of those spots. Now, it’s up to you to get yourself into copywriting.

There has NEVER been a better time to be a copywriter.

There are more companies—both big and small—than ever before. And with 540,000 new entrepreneurs entering the market every month (!), there’s no shortage of clients.

Even better? Companies have never before had such a deep understanding of the importance of marketing and the value of great copywriting. In fact:

Most companies are struggling to find skilled copywriters.

So…why don’t you give them a hand?

But isn’t it hard to get into copywriting?

…Only if you don’t have the right help.

Here’s the thing: Most people who tell you that “copywriting is hard to get into” either have never tried it themselves…or they just tried to “launch” themselves into it with no training and no plan.

Well, guess what? ANY career is hard to get into without the right training or experience!

And you can’t blame anyone who’s struggled to build a copywriting career. Previously, there haven’t been any reliable trainings—just a lot of “if you can write a letter like this, you can make six figures in your pajamas within your first year!”

Guess, what? If it sounds too good to be true…it is.

Copywriting is no harder to get into than any other career. But the key to being successful is going into it with true career training and a plan.

And not just any plan: a step-by-step road map for exactly how to learn the skills, build your portfolio, build your experience, and find clients.

Which is why we created the Comprehensive Copywriting Academy: to help people who love writing create exciting, fulfilling, and well-paying copywriting careers for themselves.

Just real career training from a team with 30+ years of experience.

Meet Your Copy Coach

I’m Nicki Krawczyk. I’m the founder of Filthy Rich Writer, the creator of the Comprehensive Copywriting Academy, and I’ve been a copywriter for more than 20 years. I’ve written for multibillion-dollar companies, including Hasbro, TripAdvisor, T.J.Maxx, Keurig, adidas, solopreneurs, and every size business in between.

As a whole, my team and I have more than 30 years of experience writing copy and building copywriting careers. And not only that…we’re still doing it. We’re still writing copy for clients and we’re in the weeds with you every day. (What can we say? We love copywriting!) We know what it takes to be a successful, thriving copywriter—and that’s what we’re here to teach you.

Introducing the Comprehensive Copywriting Academy

Get the Step-by-Step Path to Copywriting Success—With Personal Support to Get You There Fast

The CCA 4-Factor Success Framework:

MASTERY

Go from being a complete copywriting newbie to practicing and mastering high-level skills that will have your clients raving.

MARKETING

Learn exactly how to position yourself so clients clearly see your uniquely valuable perspective and clamor to work with you.

INCOME

Discover our proprietary system for landing clients by leading with value, so that you NEVER have to be salesy and clients THANK you for reaching out.

INCREASE

Learn how to scale from one or two clients to a consistent, steady stream of work so you’ve always got plenty of projects and income rolling in.

And how do we do all of that?

Through a combination of these 3 master keys to success:

 COURSES

Kick off your learning with our comprehensive array of info-packed, actionable courses. Work at your own pace and master everything from copywriting fundamentals to writing for specialized projects like sales pages, email funnels, and much more.

 COACHING

Get personal insight, advice, and feedback from Nicki, Kate, and the Filthy Rich Writer coaches through live, twice-monthly coaching calls, and special, free, student-only events throughout the year.

 COMMUNITY

Learn and collaborate with smart, supportive, action-taking students like you as you share work, get support, give your thoughts, and receive feedback in our student-only Facebook group.

Module 1: Copywriting Fundamentals

In Module 1, we cover copywriting fundamentals. And just a little warning for you: Copywriting is totally different from any other writing you’ve ever done. In this module, you learn the key principles like benefits, CTAs, and brand voice and how to wield them so that you create effective copy that has clients clamoring to work with you.

Module 2: Copywriting Tactics

In Module 2, we turn it up a notch with copywriting tactics. These are the advanced tools you use to identify the emotional hooks in a project, outline and craft effective copy, and master it all so that you have confidence in what you’re writing and selling and your clients have supreme confidence in you.

Module 3: The Project Lifecycle

This is where you get the real-deal insight into how a project goes from being a glimmer in your client’s eye to being a fully created piece. These are the keys to feeling like a professional from beginning to end, knowing exactly what to expect and mastering the entire process. If you’ve ever wondered how to work with a designer or what a creative review is all about, you’ll learn all of that (and a ton more) here.

Module 4: Interactive Copywriting

In Module 4, you start to get into the nitty-gritty of writing. You know that copywriting is vastly different from other types of writing, but here’s where you learn how different types of interactive copywriting are different. You learn how to master writing copy for websites, emails, banner ads, and mobile sites. We even delve into content writing so you have a fully packed toolbox of interactive copywriting skills to wow your clients.

Module 5: Print Copywriting

Digital copywriting is big, but print marketing and advertising is still the bread and butter for a lot of companies and clients! In Module 5, you learn everything you need to know to write for print – everything from newspaper and magazine ads to direct mail, print sales letters, and corporate pieces. And believe us, there’s nothing more exciting than seeing your own work in print!

Module 6: Building Your Business

In Module 6, we start really digging into building your business. Why do some copywriters succeed while others don’t? This is where we take you through the keys to building a thriving career and business and how to keep the requests for work streaming in. We go over your resume and portfolio, how to build experience, what to charge, and everything else you need to take control of your career and make as much money as you want.

**>>> Plus… <<<**

Personal Help Via Live, Twice-Monthly Coaching Calls

You’re starting a new career, so you’ll have questions—and you absolutely should! Luckily, you’re never in this on your own.

Twice every month, we’ll hop on a call and you can ask our team any and all of the questions you’ve got via our live, student-only video calls. Can’t make it? No problem—every call is recorded and posted in the CCA so you can listen at any time. (And that includes the archive of recorded calls from the last several years!)

**>>> And… <<<**

Daily Support Via the Student-Only Facebook Group

Want plenty of support, insight, and camaraderie every single day?

When you become a CCA student, you’ll join an amazing group of people just like you who are dedicated to building successful copywriting businesses in our members-only Facebook group. This is where you can ask questions from your fellow students, get their thoughts and opinions, share your wins, or even just post great ads you’ve seen! Plus, our team is in there to add our two cents, too. 🙂

This Course Is Designed To Pay For Itself

Obviously, we can’t make any guarantees about your income. It’s up to you to do the work. But this stuff works if you work it.

Here’s the difference between a purchase and an investment: A purchase is something that you pay money for and that sits around your house. An investment is something that you pay for and that eventually pays for itself. A new stereo? A purchase. A course that will teach you how to build a new career? An investment.

And we get that it’s not easy to invest in yourself. There are so many lurking questions. “What if I don’t use it?” “What if it works for everyone else but not for me?” “What if I lose motivation?”

So, let us clear this up: One of the reasons that this course works—and that it doesn’t work to try to “figure it out on your own”—is that not only do you get the full training all in one place but you also have the support, encouragement, and accountability of the Filthy Rich Writer community.

If you think you’re the first student to worry about whether you’d use the course, whether you weren’t able to make it work for yourself, or whether you’d lose motivation—you’d be very wrong.

But our students know that sometimes they just have to be brave and have faith in themselves. We can show you what to do, and when your motivation wanes (it will—it always does!), we can help keep you going. This is more than just a course; it’s a community of students just like you.

Still Thinking About It?

Here’s Something You Should Know

It’s easy to tell ourselves, “Now’s not the right time” or “I’ll do it later.” But here’s the thing: There’s never a “convenient” time to change your life. But the right time to do it? Right now.

The longer you wait to get started, the harder it is to get started. Until, like most people, you just don’t get started at all.

And do you really want to be like most people? Most people don’t value their lives enough to even try for something more, different, and better. It takes just a little bit of bravery at the beginning to start yourself down the path to the kind of life you really deserve.

So, it’s up to you: 40+ hours a week at a job you don’t really like, making less than you could, feeling trapped, feeling disappointed, and feeling like life is passing you by…or taking control of your career, your income, and your life.

Don’t sell yourself short: Join us in the CCA today.

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