Justin Moore – Brand Deal Wizard
Overcome sponsorship blocks & unlock your profitable business
Most creators donât have systems in place that empower them to create consistent, predictable sponsorships. The result? One-off partnerships and more âfamineâ than feast!
A lack of experience leads to a lack of confidence. Not knowing how to navigate complex negotiations means you leave money on the table.
It’s not that you’re fake. BUT your pitches & proposals donât reflect the real you and are just kinda…boring.
âIâve done tons of deals so what more could I possibly learn?â An attitude of arrogance or apathy at the changing world around you is the surest path to ruin.
Being stubborn or refusing to curate a brand-safe persona is another major block that prevents the free flow of that sweet sponsorship cash!
An inadequate organizational system is a major sponsorship block! If deadlines, details, and deal flow are ignored, youâll bleed money rather than make it!
Buying into the myth that your industry is saturated or that brands only care about sales & conversions leads to insecurity and inability to forge long-term partnerships.
Consistent, monthly income from sponsorships?
Yes, please!
If youâre a professional creator, brand partnerships likely represent a significant percentage of the money you make.
The only problem is…it’s impossible to predict when you’ll get them.
Sponsorships can be predictable…if you have a system that makes them predictable.Â
Like loads of creators, you too can build a profitable business working with brands. With confidence.
Longer-term brand partnerships and stress-free negotiations?
Sponsorship income that keep growing regardless of algorithms or audience size?
More freedom and more flexibility?
Abso-freakin-lutely!
99% of creators should NOT hire a manager, agent, or broker.
Here are 4 reasons why:
1. Financial incentives are misaligned
Managers get paid by taking a cut of your sponsorships, usually around 20%. This means they might push you to take deals that benefit them, not you.
2. Youâre building their contacts, not yours
When you hire a manager, they handle the business side and build their network, not yours. If you part ways, you lose access to the brands youâve worked with through them, leaving you without important connections.
3. You donât know how youâre being represented
Some managers can be difficult or unprofessional, which can harm your reputation. If brands find your manager hard to work with, they might avoid working with you altogether. You need to know how you’re being represented to ensure it’s in your best interest.
4. Youâre missing out on valuable experience
Managing your own sponsorships helps you learn how the business works. When you do it yourself, you gain insights into what brands value and how to build strong partnerships. This knowledge is crucial for long-term success and growth.
Here is what you need to know
Brands are NOT your enemy
You donât have to strap on armor like youâre going into battle when you collaborate with brands. This is not a war. You and the brand should be on the same side.
Stop assuming the brand is out to screw you.
You can show up as the REAL you and be seen for the work you do.
You can be paid for access to your audience & for content that aligns with your values
You can be a confident brand consultant and partner.
But you have to understand that this is a business, YOUR businessâŚâ¨â¨and youâre totally qualified to run it. Profitably!
A step-by-step strategic system for creators who are ready for sustainable sponsorship revenue, negotiation confidence, and longer-term brand partnerships.
What is Brand Deal Wizard?
Brand Deal Wizard is a comprehensive training program that provides videos, scripts, templates, and resources to help you secure lucrative sponsorships.
You’ll learn to price and position your packages effectively and make it easy for brands to work with you, ensuring repeat partnerships.
Best of all, you’ll have complete control over every step of the process, from initial contact to final agreement.
Want to learn how to properly monetize their influence
Want more sustainable and consistent income from their partnerships
Are keen to pitch bigger and better brands confidently
Need solid strategies for negotiation and brand relationship management
Have a brand-friendly business
Are open to ditching the âstarving creatorâ belief to step into a brand consultant mindset
BDW is not for you if you…
You arenât keen on monetizing your online presence.
Youâre comfortable with the status quo & leaving money on the table doesnât bother you
You think thereâs nothing more you can possibly learn about negotiation
Sending custom pitches or proposals feels like too much âworkâ
Are posting hard-to-monetize content (e.g. not family-friendly, risque, etc.)
Hereâs a peek at what youâll master
Build a strong sponsorship strategy
Add structure to your strategy for steady partnership income without constant effort
Make your pitches shine in crowded inboxes and get positive responses from top brands
Find brand contacts efficiently. Use advanced methods to find the right contacts and avoid generic messages
Ninja negotiation strategies and pricing
Identifying 5 negotiation mistakes and how to avoid them
Uncovering the 3 campaign goal types so you can confidently pitch the perfect sponsorship package to a brand
Learning the D.U.E Rule to give you clarity on WHAT to charge for and when to negotiate
Creating pricing strategies that donât let you leave money on the table
Considering âWhat If…” Negotiation Scenarios so you know exactly how to counter with confidence
Getting insights into when to walk away from a sponsorship
Flawless partnership execution framework
Communication strategies to get aligned on timelines, deliverables, creative logistics, and more!
The Partnership Execution Blueprint to help you minimize frustrations, re-shoots, and revisions and make brands fall in love with your professionalism
Credibility-building Post-Campaign Reports so you can open the door to future work with the brand
Nurturing brands for income stability & long-term relationship-building
Ideal ways to show a brand that youâre the BEST partner for them
Client case studies that give you an extra edge over every other creator
Brand nurturing strategies (including understanding the marketing rule of 7!) so you can engage at the âperfectâ time and win new partnerships confidently!
The P.I.N.O.T. follow-up strategy so you stay top of mind without being annoying
8-Step Sponsorship Wheel system
Land consistent, well-paying brand partnerships
You might think, “I already know this!” And you might!
But there’s hidden treasure in each step that helps you earn good money for your work!
1. Pitch
How Often Should you be Pitching?
R.O.P.E. Pitching Method
Real Pitch Wins & Rejections
How to find Brand Contacts
How to find Brandsâ Email Addresses: Socialpoint
How to find Brandsâ Email Addresses: Fenty Skin
Other BDW Resources
Case Study: How to Respond to a Brand that Rejects Your Pitch
Case Study: How to Educate Brands About New Content Formats
2. Negotiate
Negotiation mistake #1: Failing to understand the brand dynamics
Negotiation mistake #2: Failing to understand the campaign goal, deliverables, etc
Conversion-focused terminology
D.U.E. Rule: Deliverables, usage rights, exclusivity
Negotiation mistake #3: Failing to use a sound pricing strategy
Next-level pricing & proposal strategies
Case Study: What to do when a brand ghosts your proposal
Real negotiation example
Pricing benchmarks & Notion calculator
Negotiation mistake #4: Failing to overcome objections and First Scenario
Second Scenario: The brand doesn’t believe you can deliver
Third Scenario: The brand is fixated on deal points you don’t care about
Fourth Scenario: The brand says they donât have the budget or asks you to do something small
Negotiation mistake #5: Failing to understand itâs a R.E.L.A.Y.
Focus on your sponsorship âportfolioâ
What can I negotiate?
Proposal and agreement templates
3. Contract
What should you do after signing a sponsorship contract?
Sponsorship next steps
4. Concept
Creative Brief Basics
Landing Page Feedback
Pronunciation, Technique, Comments
FTC Disclosure 101
Pre-Pro Pro Tips
Ask the brand âAre you forgetting anything?â
Real Creative Brief Excerpt
Case study: How Greg Preece won 159 new customers for ElevenLabs
5. Produce
Draft Delivery
Why is LinkedIn valuable?
6. Feedback & 7. Publish
Handling Complex Feedback
Real revision requests
8. Analyze
Post-Campaign Reports
Get Paidddddd
Why do payments get delayed?
Post-Campaign Report Templates
What are the best ways to show a brand you’re a great partner?
7 case study elements
Case study example: Morton Salt
Case study best practices
Ok but…how do I use case studies?
How many case studies should you have?
Marketing Rule of 7 and Brand nurturing avenues
P.I.N.O.T. Process
Be a Nice Human
Track Usage Expiration
What happens once you enroll?
Step 1. Join and get instant access
Watch all the videos, lessons, and optional guest expert sessions + bonuses.
Step 2. Update your sponsor strategy
Youâll start interacting with brands in a totally new way.
Step 3. Land new brand deals
Pitch and land partnerships that get you paid over and over again.
The commitment needed to be a Brand Deal Wizard
Joining Brand Deal Wizard requires a commitment and you need to put in the work. This course is not a magic bullet.
The question isnât if youâll earn a sustainable income from sponsorships and brand deals. I know you will, if you put in the work!
The questions you need to answer areâŚ
How will you INVEST the money youâll be earning this time next year?
What financial dreams will turn into REALITY thanks to your creator biz?
Which brands will you proudly call LONG-TERM PARTNERS?
At the end of Brand Deal Wizard, youâll walk away withâŚ
Super-charged confidence so you can command better prices for every brand deal and earn consistent income from the content you create or the community you lead!
Negotiation, pricing, and pitching strategies that help you show up as a true brand partner and business owner
A clear understanding of how to communicate with a brand and follow up so you can turn one-off deals into long-term partnerships
Strategies to turn sponsorship into a sustainable business model and revenue stream
Complete knowledge of expectation setting, boundaries, & reporting so you can stop burning out and start making BANK!
Support and insight into your next steps so you can continue to grow as a creator who gets paid well
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