Briana Summers – The Brighten Blueprint Course
Are you ready to attract your DREAM DESIGN CLIENTS?
Get proven strategies to grow your design business and stop stressing about where your next lead is coming from.
I get it, I was there.
When I first started my business I couldnât figure out how to crack the code on landing clients and when it came to social media I was lost.
Iâd spend hours searching for the perfect photo or creating the perfect graphic and before I knew it, half the day was gone. Even worse, after all that effort, I felt like I had nothing cool or unique to share. And even when I did post, Iâd get like two likes. I was defeated. But you know what I finally learned? Sleazy sales strategies didnât work. It took actually showing up and just being myself.
Thatâs when the magic happened.
Itâs how I grew Brighten Made into a six-figure business and attracted bucket list clients including a trendy coastal coffee shop, canned California wine brand, sustainable baby clothing brand, boho boutique, candle brand, modern cidery, and more.
Itâs literally a dream thatâs allowed me to do the work I love, grow a team and be booked out for months at a time â and I want to help you do the same.
Teaching you strategies and marketing tools that will stand the test of time.
When I first launched this course, I was solely focused on teaching designers how to market themselves on Instagram so that they could generate new leads and grow their businesses. And while marketing yourself on Instagram is great for attracting your ideal client, itâs no longer JUST about Insta anymore. Time has changed and keeping up with the never-ending algorithm shifts and social media trends can honestly feel exhausting at times, #amiright?!
I want to prep you for the LONG GAME when it comes to marketing to your ideal clients, which means being able to take my tried and true marketing strategies and apply them to ANY social media app. So whether Instagram is thriving, or everyoneâs on TikTok, OR a new social media app comes along (because letâs be real there likely will be one) â you will have a marketing formula you can follow no matter what platform youâre using.
In a sea full of designers it can be hard to  stand out.
Lemme guess. Youâre stressed about the algorithm and TBH you feel mega overwhelmed when it comes to social media. You know you should be posting, but you canât think of what to say or how to show up. You wish you had more of the work that you loved doing. When it comes to your design style, youâre a little lost on what unique perspective you have to share with the world. You want to have a certain aesthetic so that your work is recognizable, but you donât really know how to make it yours. Is it too similar? Too different? The comparison game has you questioning yourself HARD.
BOOK YOUR DREAM CLIENTS
Get leads that make you #swoon AND long-term clients that want to buy from you for years to come.
CREATE CONTENT CONFIDENTLY
Stop stressing about what to post and create content that actually resonates and turns followers into clients.
INCREASE YOUR IMPACT
Unapologetically own your unique design style and say goodbye to comparisonitis.
It took me a looong time to figure out how to grow my business using social media.
Spoiler alert: Instagram hacks wonât get you new clients, but having a solid understanding of marketing will. This course isnât about how to get music on your reels or what hashtags to uses. While those things can be helpful, theyâre not going to be good for the long game in your business (and plus thatâs what google is for). This is a course that is designed to teach you how to get new clients. And not just any ordinary client but the ones that jive with you, your style, and will support you for years to come.
MY GOALS FOR YOU IN THIS cOURSE ARE TO:
01. Generate client leads for days that fall under your DREAM client category
02. Be able to confidently own your design style that only you can do, like you do
03. Know what to post and when â consistently and effectively
04. Understand the unique perspective you offer + how you can share it with the world
OWNING YOUR dESIGN STYLE
I believe we were all created with our own unique design style to share with the world. Part of marketing your business online, is confidently OWNING your aesthetic. From marketing strategies and formulas to basically art school, the Brighten Blueprint helps you uncover your aesthetic so that you can market it with confidence.
IF YOU TAKE AWAY ONE THING, MAKE SURE ITâS THIS
This isnât a course to help you get MILLIONS of followers. I donât believe in that. this is a course that will help you FIND your PEOPLE. the people who VIBE with you. the people who LOVE your STYLE and the people who need your help the most.
01
BUILDING A PERSONAL BRAND
Social media mindset
Trends over the years
The Brighten Method
Serving versus selling
02
NICHING AND FINDING YOUR STYLE
How to niche
Developing your style
Inspiration versus imitation
Selling your aesthetic
03
USING THE POWER OF STORYTELLING
Identifying your ideal client
Content pillars
Converting followers to fans
How to write and engage
04
CONTENT CREATION
Planning your content
Batch-working
Leveraging the power of Pinterest
Inviting your audience off of the platform
Up-level your pinterest game, too.
My course doesnât just stop at the power of relationship-building through platforms like Instagram and TikTok. We can also utilize the power of Pinterest SEO to generate leads who jive with your vibe. Iâll teach you my formula for attracting like-minded clients who align with my aesthetic from Pinterest, and how I can carry them over to platforms like Instagram to build connection with them.
Hi friend, iâm Bri!
A boho-loving fur-mama, margarita enthusiast and designer. After college, I thought I landed my DREAM job working for Better Homes and Gardens, but quickly realized it left me feeling unfulfilled in a major way.
Thatâs when I decided to pursue my own passion and build the business of my dreams, Brighten Made.
Iâve grown Brighten into a successful design studio working with female founders and lifestyle brands from across the world. Now Iâm here to share whatâs allowed me to scale and succeed because I believe in COMMUNITY over competition and I believe in YOU.
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