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Justin Wilcox – Focus Framework

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Justin Wilcox – Focus Framework

Justin Wilcox - Focus Framework

Calm the Overwhelm

Validation Made Simple

Start Finding your Product-Market Fit

Peek Inside

To achieve your victory, you must define it.

Learn How to take your Next Step

Every exercise has a step-by-step video.

42 Videos

12+ Hours

Workshop Content

Same exercises I teach at accelerators

$5,400 Value

5 days worth of workshops

Founders Love FOCUS

“Hand’s down the best resource I’ve seen on Lean Startup.”
Mark Horoszowski, Lean Startup Conference Speaker

Table of Contents

Every step you need to find Product-Market Fit.

Workbook 1: Finding Early Adopters

  1. Declaring Victory1
  2. Idea Generation9
  3. Customer Storming and Role-izing14
  4. Who are your Early Adopters19
  5. SCALE your Segments28
  6. 50 ways to talk to 5 People35
  7. Interview Channel Costing45
  8. How to Ask for Interview51
  9. What to Ask59
  10. Interviewing Like a Pro69
  11. 5 Interview Checkpoint78
  12. You’ve Found your Early Adopters When…85

Workbook 2: Offer Testing

  1. What is Offer Testing?1
  2. Interview Analysis3
  3. Problem Synthesis8
  4. Solution Ideation13
  5. Offer Design25
  6. Path to Victory33
  7. Offer Experiment Design46
  8. Success Metric Stoplight53
  9. Failure Protocol58
  10. You’ve Validated your Offer When…66

Workbook 3: Currency Testing

  1. What is Currency Testing1
  2. Currency Ladder6
  3. Currency Calculator18
  4. Currency Experiment Design27
  5. Increasing your Conversion Rate with A/B Testing35
  6. Increasing your Conversion Rate with Solution…43
  7. How to Pre-Sell Anything54
  8. Science of Pricing62
  9. How to Test your Price70
  10. You’ve Validated your Currency When…78

Workbook 4: Utility Testing

  1. Utility Testing vs MVP1
  2. What Features Should you Utility Test?6
  3. How to Build a Utility Test14
  4. Utility Testing Metrics24
  5. Utility Testing Design36
  6. Increasing Customer LifeTime Value40
  7. Increasing your Viral Coefficient51
  8. You’ve Validated your Utility When…62

Workbook 5: Scaling

  1. Scaling to Victory1
  2. Building your Dev Team6
  3. Scaling your Solution22
  4. Scaling your Channels26
  5. Scaling your Segments30
  6. You’re Finished Scaling When…33

Do you Teach Entrepreneurship?

We’ve built a special curriculum version of FOCUS to help professors teach students:

  • Idea generation
  • Problem validation
  • Customer interviewing

Read more about the Experiential Entrepreneurship Curriculum

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Original price was: $499.00.Current price is: $59.00.

Finding Product-Market Fit is overwhelming. The FOCUS Framework changes that.| File Size: 3.30 GB.

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