Wes McDowell – The YouTube to Clients Academy

Wes McDowell - The YouTube to Clients Academy

What if your inbox was bursting with perfect-fit, pre-qualified clients, begging to work with you?

☝️ That’s what happens when you swap the constant social posting, SEO whack-a-mole, and soul-sucking cold outreach — for a client generating YouTube channel.

Get the system that doesn’t require any expensive equipment, becoming a full-time content creator, or having to go viral (ever.)

If you’re ready for a more powerful, effective, and innovative system to generate leads and convert clients so you can:

Become an authority in your niche
Build know, ❤️, and trust while creating a more educated and qualified audience
And drive a steady stream of high-quality leads through engaging video content

And do it all without hiring a production team, becoming an influencer, or learning the dance du jour (because flossing is hard ← the dance, not the dental care)

Then listen up!

With more people watching YouTube than Netflix…
88% of marketers seeing a positive ROI on YouTube…
And the platform performing as the second-largest search engine in the world and growing…

Long-form video content is THE best way to create meaningful, impactful, and engaging connections with your audience.

But you can’t get out there and just “do YouTube” because it’s different for service providers:

Ya see, most information on ye’ ol internet teaching you how to grow your YouTube channel *will* teach you everything you need to know…

If you want to become a full-time YouTuber, cashing in on sponsored content and collecting pennies from AdSense clicks.

But most of us just want to take care of business (preferably in 30 hrs/week or less), give our clients top-notch service, and clock out to snuggle our partner, pet, or pillow.
(^ or D) all of the above.

So if you want YouTube to help you scale your business, but you don’t want YouTube to become your business…

You need a different strategy.

But the best part is – getting started on YouTube as a service provider is easier than you think.

Because…

1. You don’t need a fancy setup
(like at all)

Starting and growing on YT is simpler and more affordable than you think.

If you know one thing about your clients, it’s that people work with people they trust. Over-produced content is a thing of the past. When it comes to YouTube, your clients want to see the real you. They don’t care about your lighting setup, how much your camera costs, or whether you’re filming in a big house or a closet.

They care about finding the information they need from someone they like and want to work with.

And you can do that with an iPhone 12 and a Dollar Tree tripod.

These were shot on iPhone with just natural light

2. You can create quality content without becoming a full-time content creator

You don’t need endless hours to create impactful videos. And “quality” is not synonymous with “heavily produced.” When you’re using long-form video to generate leads and clients, you’ll need to do things a bit differently than an entertainment channel because your goals are different. If your videos look like MrBeasts’, you’re doing something wrong.

With the right process and intentional strategy, you can batch-produce content, streamline your workflow, and maintain high-quality standards without sacrificing time. With a strategy specifically for service providers, you can establish YT as your primary sales and marketing tool while repurposing your content to any other essential platform for your business. A streamlined workflow makes you more efficient and effective, allowing you to create higher-quality content with less effort.

3. You likely won’t receive the criticism or negative feedback you expect

Anytime you put yourself out on the internet, you open yourself up to the possibility of criticism. Trolls are gonna troll. It’s in their name.

But the people with the most success on YouTube are not the ones who most closely resemble a Kardashian, the ones with the biggest personalities, the loudest voices, or the funniest jokes.

The people who succeed are the ones who can show up genuinely and confidently. Plain and simple.

Your unique personality and expertise are your greatest assets on YouTube. And it can take a while to find your groove. Making long-form content for your business is a skill you need to develop, but the good news is when you first get started, no one’s watching.

You’ve just got to take a deep breath, sit down and hit record. And when you’re surrounded by a community of other small business owners all using this powerful marketing tool to grow their business, it’s a little easier to do it scared.

Because with a bit of work, consistency, and time, you’ll grow an asset that allows you to:

Become *the* go-to authority in your niche.
Consistently leverage your efforts with a high-quality marketing strategy that continues to work for months, if not years, after your content goes live.
Attract leads who know and trust you because they’ve already spent hours watching you, making you their new BFF.
Stop relying on outdated, analog, hard-selling methods—leaving you exhausted and uncomfortable.
Have a business that works even when you’re not working because your quality content runs on evergreen.
Work with only ideal clients who come to you pre-qualified and highly educated, who feel like they’re lucky to work with you.
Build an audience and a platform that opens up possibilities you never thought possible. Whether you want to change up your time-to-money ratio, grow beyond your local area, or scale beyond 1-on-1 work, your buyers are right there, on the other side of the screen.

I’ve watched all this and more repeatedly happen for service business owners who took the leap and put in the time and effort to go all in on YouTube.

If we haven’t met yet…

Hi, I’m Wes! 👋

In 2018, my web services business was struggling to find good clients with decent budgets. So I decided to up my SEO game with YouTube. At first, it was just an experiment – posting my top 5 FAQs and running on intuition and analytics.

What began as trial and error soon evolved into a game-changing strategy. As clients started flowing in from YouTube, I reverse-engineered my approach, developing a plug-n-play script formula and system that consistently converted viewers into clients.

Fast forward to today:

I’ve posted a YouTube video almost every week for 312 weeks in a row (that’s 6 years of consistent content!)
YouTube tripled my business revenue in just 2 years, and it has tripled again since then
My business now earns over $600K a year, all thanks to my YouTube strategy
My success on YouTube allowed me to stop client work entirely, opening up new and exciting opportunities
I’ve developed a bulletproof system for leveraging YouTube, adapting to algorithm changes, economic swings, and industry shifts

My actual channel numbers this past year

And now, I’ve packaged it up in a straightforward step-by-step process that gives service business owners like you everything you need to build a sustainable, effective strategy so you can post consistently—every single week.

With crystal-clear training and strategic support, you’ll script, record, edit, and post your first 5 videos in three weeks or less. Create your client-attracting content calendar and marketing strategy for your first 6 months. And establish a measurable 12-month YT growth plan you can repeat year after year.

Introducing for the first time ever…

The only course that helps service businesses leverage YouTube as their primary marketing strategy to generate quality leads who are dying to work with you…

Without paying for ads, following the never-ending trend cycle, or posting everywhere just to stay in the game

This step-by-step blueprint gives you the practical strategies, actionable steps, and behind-the-scenes systems you need to build authentic connections with your audience and establish yourself as an authority in your field.

So you can create sustainable revenue & growth — all while eliminating less effective and more time-consuming marketing methods.

In just 3 weeks, you’ll have:

Everything Set Up, Ready to Hit Record

No more stressing about expensive equipment or small spaces. You’ll have specific gear recommendations, whether your budget is 20or20or2000, so you can get started exactly where you are. I’ll show you how to set up a high-quality, pro-looking space no matter how much room you do (or don’t) have available. YouTube isn’t a fancy (wo)man’s game. The awards just go to the ones who start.

A Sustainable Process to Create All Your Content in Just 5 Days a Month

It’s no secret that long-form video takes a bit of work, but with this process, it will be your most effective and efficient work. You’ll learn how to batch a month’s worth of video content in just 5 days without hiring a marketing team, editing until 1 am, or pushing off your other responsibilities—all while creating genuine (and profitable) connections and an ROI no other channels can touch.

Your First 5 Videos Live & Gaining Traction

No more analysis paralysis, option overwhelm, or hesitation station. If you’re wondering where to start, this is it. By the end of this course, you will have your first 5 videos, tailored to your exact target audience, scripted, recorded, edited, optimized, and live— already gaining views, reach, clicks, and clients. You can’t get to your first 100 videos without your first 5, and this is the crucial content you need to film first.

The Confidence in Yourself & Your Strategy So You Can Post Week After Week

With a clear vision of who you’re speaking to, what draws them in and drives them to click, and what they need to hear—paired with top-tier YouTube strategy for service providers, innovative AI workflows, and the support of likeminded small business owners—you’ll have everything you need to stay lightyears ahead of the industry and confidently establish a strategy that works.

You’ll get…

90-Day Access to Weekly Small Group Q&A Calls with Wes McDowell
Unlimited Access to the Exclusive YouTube to Clients Academy Facebook Community for Peer Feedback & Support
Unlimited Access to the Custom YouTube WesBot AI Assistant Exclusive to All YouTube to Clients Academy Students for 24/7 Premium Support, Solutions, and Innovative Ideation
Step-By-Step Video Instruction With Worksheets & Resources
Lifetime Access to All Course Content and Any Future Upgrades
Curated, Hand Selected Gear & Setup Recommendations for All Budgets
Countless Setup & Channel Examples
Wes’ Proven Perfect Script Formula
Expertly Crafted ChatGPT Prompts to Streamline & Accelerate Every Step of the Process
4 Bonuses To Help You Get Started and Optimize into Your Next Phase of Growth

And SO MUCH More…

Your Path to YouTube Success:

Module 1: Foundations

Before ✨lights, camera, action✨, we’ll dive into understanding your audience and creating content that hooks them. You’ll learn the crucial difference between searchability and discoverability, and why you (yes, YOU) need to be the face of your channel. Get ready to build a rock-solid foundation for YouTube success!

Module 2: Setting Up Your Channel

Learn how to set up a professional, client-attracting YouTube channel. We’ll cover choosing the right channel name, creating conversion-optimized graphics, and navigating YouTube’s backend. You’ll also learn how to set up essential features like channel trailers, playlists, and optimal default settings to streamline your workflow and maximize lead generation from each upload.

Module 3: The Video Creation Process

Discover the most efficient way to create high-quality, strategic content consistently. Learn when to focus on quantity vs. quality, how to leverage AI tools for brainstorming and editing, and master a batching schedule to produce 4-5 videos in one week each month. We’ll cover creating manageable content calendars and staying consistent for long-term results.

Module 4: Pre-Production

Master the process that sets your videos up for success. Learn to choose engaging topics and package them effectively with eye-catching thumbnails and clickable titles. You’ll create a seamless content calendar, streamline your pre-production workflow, and avoid common mistakes that derail most YouTubers. By the end, you’ll have everything prepped for your first 5 videos.

Module 5: Scripting

Learn the art of crafting engaging, high-converting scripts that keep viewers hooked. Master the Perfect Script Formula for service providers, using AI prompts and tools to streamline your process. You’ll discover how to deliver value consistently, avoid common scripting pitfalls, and incorporate storytelling techniques. By the end, you’ll have a repeatable method for creating compelling scripts that showcase your expertise.

Module 6: Getting Camera Ready

Prepare to shine on camera with confidence! Learn essential gear recommendations for various budgets, from smartphone setups to more advanced equipment. Discover how to create a professional-looking background affordably, master lighting techniques, and boost your on-camera charisma. You’ll also learn efficient filming strategies and gain insights from successful channels that started with minimal equipment.

Module 7: Recording

Annnnnnnnnd Action! 🎬 Let’s dive into the practicalities of recording your first five videos. Learn what B-roll is and when to use it, how to plan and incorporate supplementary footage, and techniques for handling on-camera mistakes smoothly. This module will equip you with strategies to confidently record engaging content, even if you’re feeling nervous or unprepared. You’ll be ready to hit record and create impactful videos that resonate with your audience.

Module 8: Post-Production

Transform your raw footage into polished, client-attracting content efficiently. Learn how to outsource editing on a budget for a professional look, or master a simple AI-based editing program to dramatically reduce your workload. Discover how to add simple, impactful graphics and effects, and optimize your video’s SEO for better discoverability. And in the end, I’ll show you how to upload and schedule your videos, one month at a time.

Module 9: Analyzing Your Results

While you don’t need to tackle this right away, understanding YouTube analytics is a game-changer when you’re ready. Discover how to leverage these powerful tools to refine your content strategy. Learn to interpret key metrics like watch time and audience retention, and how they impact visibility. Master data-driven thumbnail and title creation. Understand real-time stats to gauge early video success. You’ll gain powerful insights to continuously improve your content and accelerate audience growth.

Module 10: What Happens Next?

Build on your momentum with strategies for long-term success. Create a flexible 6-month content strategy and learn to optimize your “YouTube to Clients Bridge,” making it seamless for viewers to become paying clients. Discover advanced video strategies to supercharge your channel’s growth once you’ve established your foundation.

You’ll leave with a clear long-term roadmap for sustained growth and client acquisition.

The clear, actionable, step-by-step training & resources will give you everything you need…

… to script, record, edit, and post your first 5 videos in three weeks or less, create your client-attracting marketing strategy for your first 6 months, and establish a measurable 12-month YT growth plan you can repeat year after year.

So that you have a straightforward process to build a sustainable, effective strategy to post consistently—every single week.

But sometimes, you just need to ask an expert when you’re stuck defining your ideal audience or hashing out your next video topic.

And you might want to phone a friend when you’re struggling with your confidence, need equipment recommendations, or just want someone else to watch your first video before you hit “Live” for the first time.

And that’s why when you join YouTube to Clients Academy, you’ll also have exclusive access to…

Not only will you get all of that, but you’ll also have access to these exclusive bonuses to help you get your videos live faster & easier…

Become a member of YouTube to Clients Academy and gain access to exclusive strategies, tools, and resources for attracting and converting clients through long-form video

So, Is YouTube to Clients Academy right for you?

Good Q!

YTCA isn’t for everyone. And I don’t want you spending your valuable time, money, and effort going all in on YouTube if it isn’t the absolute best choice for you and your business. Let’s make sure YTCA is 100% right for you before you jump in.

YouTube to Clients Academy is a PERFECT fit for you if:

You’re all about building relationships, not just making sales…

You understand that in service businesses, trust is everything. YouTube allows you to connect with potential clients on a deeper level, building credibility and authority in your field. It’s not just about making some cash, it’s about creating lasting relationships with clients who value your expertise.

You’re a service business owner ready to stop the endless hustle…

You’re ready to finally have a powerful marketing system for generating leads, building authority, and converting clients.

Whether your lead gen is feast or famine or just famine: Working day in and day out to keep the pipeline full while serving your clients, managing operations, legal, finances, and future planning—all while trying to remember to eat, sleep, and touch grass is unsustainable.

You need a way to automate your leads with guaranteed high-quality, high-converting clients to ease the burden and simplify your business so you can focus on the quality of your service and your life.

You know your stuff…

You’ve been in the game for a hot minute, and you know a thing or two about your field. It’s time for you to take the mic and start sharing the wealth of knowledge to build some credibility, authority, and expertise. You want to serve your clients by educating them. Move over false information and unqualified influencers. Your people deserve better.

You know your numbers, but you could innovate & create all day long…

You love a good creative strategy but know that data-based decisions are good decisions. You look towards the future and forecast trends to keep a competitive edge in your industry. You watch your metrics to know what works and what doesn’t, and use your numbers to make your next move.

YT is a backend numbers game (not a vanity metrics game). When you’re looking at the correct KPIs, your audience will tell you precisely what you need to do to grow. From there, you get to take the creative reigns and do what you do best.

You own a remote business and can serve a national or global audience…

If your business already serves a wide audience, then YouTube is the perfect way to expand that reach. With the power of organic growth, you can connect with your ideal clients across the nation or around the globe. YouTube lets you share your message, showcase your personality, and build genuine connections that turn viewers into loyal clients. If you’re ready to amplify your reach and attract more leads than ever, using YT strategically is the best way to finally build a consistent, predictable, and sustainable system for bringing in perfect-fit leads that turn into your highest-paying, most qualified clients.

You live in a small market but dream big…

Whether you’ve got a super niche, local business, or strictly one-on-one, YouTube might just be your secret weapon. Just ask the realtors, therapists, and other niche service providers who’ve become local legends (heck, some even turned into destination brands.)

And for service business owners interested in scaling their business beyond one-on-one work, YouTube is the fastest way to grow an audience—allowing you to diversify income and expand your offerings into consulting, coaching, and even online education.

Whether you’re happy dominating your local scene or ready to take on the nation, YouTube can make it happen.

Whatever your vision for your business, YouTube for Clients Academy will show you how to use YouTube to grow your influence, reach more clients, and elevate your business beyond local boundaries. So you can maximize your potential and discover possibilities you never imagined.

However…

YouTube to Clients Academy may NOT be the best fit for you if:

You want to rake in the dough from sponsors and ads right away…

With YouTube, the possibilities are endless, but in YTCA, I’m teaching you how to attract and convert clients for your service business.

Chances are, the revenue potential for one client is significantly higher than the pennies you might make on ads or the months, if not years, it would take to build an audience that would get you the $$$ sponsorships YouTubers brag about.

We like to keep it realistic and straightforward around here. And for service providers, clients are the fastest way to growth and revenue on YT.

You don’t have any, and I mean any, time available to work on growing your channel…

YouTube to Clients Academy was designed to help you launch your channel and create your first 5 videos in 3 weeks or less (if you’re starting from scratch). If you already have a channel, you have your equipment and setup ready to go—you could be up and running in a week and a half after working through the course.

If you truly do not have that time available, then this might not be the right time to go all in on YouTube.

However, if you’re simply worried about time and project management—we’ve created specific resources inside YTCA to help you stay focused, stay motivated, and stay on track as you work towards getting your first 5 videos live and establishing a sustainable process to help you post and grow consistently.

Each process step is outlined for you, so there’s no guesswork, hesitation, or “Where do I start?” and “What do I do next?” analysis paralysis.

You live in a small market and have no interest in using YouTube to expand your audience…

There are countless examples of local businesses and other niche service providers crushing it on YouTube. These folks have turned their local fame into something much bigger—sometimes becoming destination locations, expanding their reach nationally, or scaling their services into coaching or consulting offers.

Going all in on YouTube can open doors you never imagined. So, if you’re adamant about keeping your audience small and have zero interest in tapping into the massive potential YouTube offers, then YTCA might not be the right fit for you. This course is all about leveraging YouTube to grow your influence, reach more clients, and boost your business beyond your current reach.

If you’ve made it this far, you’ve likely realized that the future of consistent lead generation & conversion for service providers is long-form video content.

And the most successful way to do that on YouTube is…

A proven sustainable strategy designed for forward-thinking service providers so they can confidently post high-quality, engaging videos week after week.

So if you’re ready to finally become the authority in your industry, build a loyal and engaged community around you and your brand, and drive a steady stream of high-quality leads through educational video content, I invite you to join me inside YouTube to Clients Academy.

I can’t wait to see you inside.

-Wes

Don’t miss this chance to be part of an exclusive group leading the way in your industry.

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Wes McDowell – The YouTube to Clients Academy