Willow & Blake – Brand & Marketing Course
90+ course pages for all your brand building needs.
28 custom exercises to build your better-than-the-rest brand.
14 years of brand building expertise, yours to keep.
Go from “I’d love to own a brand someday” to “I know exactly what my brand is, and why it’s better”.
If you do what you’ve always done, you’ll get what you’ve always got. And when you’re in the market to build a brand as unusual as your ambitions, it takes getting out of your comfort zone to get there. Literally.
This course is your playbook, complete with the learnings from 14 years of building our brands and others. By the end of the 10 modules, you will have developed a clear brand strategy, tone of voice, visual guidelines, social media strategy and be well on your way to launching your business, product, or campaign.
Feel motivated to turn the ideas in your head to success on the page.
✅ 10 easy to follow modules.
✅ Fun, video-led content.
✅ Access to videos and worksheets.
✅ Self-paced. So you can start and finish at any time.
✅ Evergreen content. Because life happens.
✅ A clear path forward. Finally.
❌ No boring, dry, black and white coursework.
❌ Stop not starting because you don’t know where to begin.
❌ Don’t listen to people who haven’t done it themselves.
Of Course You’re in the Right Place
You’re here because you want to build a brand, start a business or get a better understanding of the branding process. We’re glad to have you. Of Course is for those wanting to:
Of Course You’re Wondering How it Works
Of Course is a self-paced brand and marketing course, where you get access to all the video modules and worksheets at once (and you retain access to them forever). If you absolutely need to pause and come back later or skip to a future module, that choice is yours.
Of Course This Is For You
Creating a strong brand is a skill and a process. This course equips you with both.
You’re likely an entrepreneur with a game-changing product idea who needs help building a brand around that product.
OR a smart, ambitious marketing manager who wants to learn how to put purpose back into your brand.
OR a copywriter who knows how to write creatively but wants to know how to craft the ‘why’ behind the words.
OR something else entirely brilliant and branding-ready.
We recommend having a product or service in mind before starting.
Founder of Willow & Blake and co-founder & CMO of cult skincare brand, frank body, Jess is a trained copywriter and brand strategist, passionate about providing brands and their customers with unique, meaningful and memorable experiences. Jess is an ambassador for the Australian Literacy & Numeracy Foundation and was previously named in Forbes 30 under 30.
Founder of Willow & Blake and co-founder & Head of New Brands at frank body, Bree knows her way around a word or two. She learnt the power of storytelling in her time at cult publication Broadsheet Media, where she also caught the entrepreneurial bug. She’s a mum of two and passionate about inspiring the next generation of entrepreneurs to create brands with strong foundations.
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