Alastair Pitts – Unlock The World With Personalized Cold Email

Alastair Pitts - Unlock The World With Personalized Cold Email

Hi Alastair,

Our team at Generic Company #372 has no idea who you are but we want your money and we have an irrelevant offering that help-

*delete*

Dear [NAME],

I greatly enjoyed the stuff you shared on [INSERT SCRAPED LINKEDIN COMMENT HERE] and I’d love to find time on the calendar to book a dem-

No thanks *delete*

Dear Hiring Manager,

I am reaching out to express my interest in the dishwasher posit-

Blocked and ignored and *deleted*

Man oh man…

Who’s writing this stuff?

Alright, that’s enough cold email for now.

Let’s head on over to the cold DMs!

I’m sure those will be much better…

*opens DMs*

Aaaaand we’re out. *closes DMs*

Sigh.

I mean… maybe a bonus point for creativity?

Still…

Cold Outreach is a dumpster fire these days.

99% of what I see is downright terrible.

Every day, without fail, I wake up to an inbox violated by stupid gimmicks, bad targeting, and weak writing.

And frankly, I’m sick of it.

So if you’re reading this, you have an email address, and you need to earn a living to survive…

(Whether as an employee, freelancer, founder, or any combination of the above)

You should keep reading and learn about my brand new “personalized cold email” manifesto…

That I’ve used over the years to do things like:

Get hired at a management consulting firm with zero internships, experience, or connections…

Be the only SDR-AE team to hit quota during a recession, and generate millions of dollars in sales by getting in touch with millionaires, (multiple) billionaires, and other hard-to-reach decision makers…

And build my freelancing business from scratch ($100K+ earned so far) without paying for any coaching, without spamming content on social media, and without wasting away my life force on freelancing platforms like Upwork…

Oh wait.

Never mind, I forgot:

“CoLd EmAiL DoEsN’T WoRk!”

It’s true, you know.

Cold email definitely didn’t get me this reply from the CEO of a 30M+ Ecommerce Brand (with over 8M subscribers across platforms):

Or this reply from a serial entrepreneur, SaaS founder, and multi-millionaire, who “doesn’t even respond to his mom’s emails”
(and who is now a client):

Or this reply from the marketing head at a dream client with 3M+ subscribers, that turned into thousands of dollars of copywriting work:

Or this reply from another Founder and CEO:

Or this reply (another Founder):

Or this one:

Or this:

Or this:

Cold email works well for me.

It works because I use a different strategy, a strategy developed over the last 7+ years.

And, as luck would have it, I just spent the last few months writing it down.

So if you want to learn everything you need to know to send personalized cold emails that get clients, job interviews, and sales meetings — even if you have ZERO experience and send ZERO follow-up…

All my secrets are revealed in:

Now, aside from the proof above…

Why should you listen to me and what are my qualifications in the context of cold email?

I’ve never been handed anything in my life.

Maybe you’re similar.

I have no trust fund. No rolodex.

No one has ever popped into my life and provided a platform for my ambition.

Instead, I’ve been forced to break down the door of every career opportunity using my own effort, grit, and initiative.

And in today’s world, that usually involves cold email.

Before becoming a professional copywriter, I spent years working in management consulting sales and operations.

My job was getting the attention of CEOs, Presidents, and other powerful figures in the business world, and sell them a $250K+ professional service.

Here is a small sample of meetings and opportunities I’ve generated using my techniques.

Billionaire Founder and CEO of Shopify (yes, Tobi Lutke)
Billionaire philanthropist and Ex-CEO of BlackBerry (Jim Balsillie)
Ex-CEO, Citigroup (6th largest bank in the world)
Chief Investment Officer, OTPP ($250B AUM)
Co-CEO, Consumer Banking, JP Morgan
CEO, Sony Interactive Entertainment NA
CEO, $1B Bank
Former Head of BBDO Asia-Pacific
Hiring Managers at multiple companies I wanted interviews with
Hundreds of other C-level executives at companies with $500M in revenue and above

I don’t want to sound like some leadgen narcissist.

The point is I have a legit track record in getting high-level attention, meetings, and income using personalized cold emails.

And after doing it for years, I started to recognize the patterns of good outreach.

I’ve applied my strategy across white collar, blue collar, and self-employed contexts.

I have taken cold email to the extreme, so YOU don’t have to.

And in this guide, I give you my ENTIRE philosophy on personalized outreach.

I show you my system to put together elite personalized emails from start to finish.

I include dozens of stories and examples.

I give detailed breakdowns of my winning emails.

And I also include a cheatsheet summary if you’re short on time, and just want something fast and digestible to help with your next draft:

White Course Or Membership Name Cheat Sheet (1)

Let me be clear:

This is not “Done-For-You.”

While I do some limited consulting work with founders on their outbound strategy (feel free to reach out directly if that’s you)…

You still have to do the work with this guide.

My system is all about spending extra time to put together creative, well-researched cold emails.

To do that, you have to invest time and energy.

You have to care about the outreach you’re creating, and the people you’re sending it to.

So please understand this before you buy.

I also don’t talk about what to do AFTER you get replies, meetings, and calls. That’s for another day.

Now, while I don’t make guarantees you’ll get the exact same results I have…

I’m still confident even one or two ideas in this guide can change your life.

After all…

How much is your dream job worth?

How much is that whale client worth?

How much are successful outbound sales results for your startup worth?

I’m a full-time copywriter, not a course seller. I don’t expect this guide to pay my bills.

It’s meant for the select few people who know they have goals cold email can help with.

And who think a personalized approach can work well for their needs (as it does for mine).

So if that sounds like you…

Here is a sample of what’s inside:

How I got that 8M+ sub/$30M+ Founder to reply and work together by sending one email
A detailed breakdown of the HIGHLY CONTROVERSIAL cold email that went viral on twitter and made me over $20K in revenue(this almost got me canceled)
How I got a 2M+ sub YouTuber as a client less than 6 months into freelancing by sending one email
How I got my first retainer-based e-comm client by sending one email (a client that then got me even moreopportunities, including more 1M+ YouTubers)
My “OG Classic” email template for cold outreach, based on my experience booking hundreds of meetings with C-level Executives at F500 companies
My “long-distance email sniper” strategy for converting job postings into paid work, even if you have NO experience or reputation on freelance platforms(this made me $30K+)
The two principles at work in every successful cold email I’ve sent
How I get responses from SaaS founders that “don’t even respond to emails from their own mother”
How I got the only “real job” interview I’ve applied for in the last 3 years (hint: cover letter + email)
How I get better results than big lead gen agencies, sweaty SDRs, and grey-hat growth operators … all as one guy with a laptop and ZERO fancy tech stack
Why people that say “keep your emails under 30 words” are wrong and how I win by doing the opposite
The “one-two-punch wombo combo” that builds instant credibility (and three extra techniques to use when you have no experience or case studies)
How to choose the right person to email (and why it’s not always who you think)
Advanced “deep internet” research tactics to uncover unique insights about your prospects, so you can torture them with curiosity and compelthem to respond (they’ll do this just to figure out how you did it)
The ONE word you should never use in a cold email, under any circumstances, EVER!!!

Some final thoughts:

I’ve designed this with a few archetypes in mind, namely:

– A competent employee that wants to outperform/expand
– A capable freelancer that wants more opportunity
– A high-integrity founder that wants to improve their game
– Someone who otherwise might need to send personalized cold emails that stand out in a crowded inbox

Please only buy if you know you’re going to use and apply this book.

This guide will require effort. It will require you to care about the work you’re doing, and care about the person you’re sending emails to.

You will have to use your brain, think, and apply my system to your own context.

So, if all that’s cool with you…

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Alastair Pitts – Unlock The World With Personalized Cold Email

Cold Outreach is a dumpster fire these days.