Shannon Matson – Business Expansion Blueprint
Business Expansion Blueprint is the proven online business modeling program for entrepreneurs ready to remaster their offer + service suite, outline a year plan that STICKS, and make more while working less.
Updated for the modern online landscape.
Hey, service providers, coaches, consultants, and creatorsâŚ
How many times have you slammed the breaks on your momentum in order to restructure your offer suite
(AKA your vision, projections, revenue, time, systems, and team.)
âŚwithout looking at your company from a holistic stance first?
As an entrepreneur, youâre a natural visionary, but sometimes all the BIG VISIONS and QUICK IMPLEMENTATIONS can cause confusion with your audience. And it can lead to diluted + competing offers, overstuffed with unnecessary additions.
You keep heading back to the whiteboard to develop *new* offers and services, but youâre unsure if youâre structuring them the best wayâŚ
âAm I including enough in this offer,Â
or should I add another call?â
âHow much do I charge for my VIP Day?â
âMy competitor is charging $X so Iâm going to include more + charge less, and scoop up the market!â
(Hint: Thatâs a fast track to scope creep + decreased profit margins)
This lack of clarity keeps you âwinging itâ month to month and makes it pretty dang impossible to create a sustainable plan for growth.
You canât truly build your yearâs sales plan, supporting systems, or a long-term team when youâre unsure if youâll even be offering the same thing in six months â let alone properly promote and sell those (everchanging) offers + services.
Business Expansion Blueprint will help you:
– Create upsell and downsell opportunities within your offer suite, so you no longer leave money on the table
– Hold onto more of your time by understanding the power of a simple business
– Plan for the year in full, so if you want to carve 3 months out of the year for creation (& vacation), you can finally do it
– Create and exceed your income goals (and know exactly how much cash you need saved so âslow seasonsâ never get in the way)
– Implement systems and processes that allow you to enjoy what youâve built because automations are an advantage
– Hire support to help bring you to levels youâve never imagined before
Each step inside this program will help your business gain momentum over time â the simplest setup, rooted in your audienceâs needs and desires, will create the largest outcome for your expansion.Â
This is your fast track to remastering your infrastructure â even if itâs just a few key modifications that are currently bogging you down.
These small, but paramount changes are how you can explode your growth to match your vision â which youâll finally gain steadfast clarity on (so much so, itâll almost feel like your offers just fell out of your brain) đ
Business Expansion Blueprint is the bedrock you need for accelerated growth.
This is your proven blueprint to remaster your suite of offers + services with a long-term plan that sticks (no more shiny object syndrome). This is how you *finally* make more while working less.Â
Everything you want to achieve in business starts with a solid & defying foundation.
Selling with those BIG eye-widening âI canât believe it!â numbers?Â
You need to master your services and offer suite first.
Taking home a sweet paycheck, maxing out your 401(k), and paying yourself a dreamy end-of-year bonus? You need to know your numbers.
Finally achieving âworking less and making more?â You need to know your long-term vision so you can automate + delegate accordingly.
(Because thinking, “Hmm, what do I do this afternoon? I think everything’s taken care of! Let me take my [favorite person] to lunch.” shouldn’t be a far-off fantasy.)
BEB allows you to zero in on everything you need to run a streamlined business from vision, offers, revenue, hiring, automations, and systems. It is your tried and true blueprint to achieving your BIG goals MUCH sooner.
Here’s What’s Inside of Business Expansion Blueprint
Unlock the 8 Step Expansion Framework
Step 1:
Uncover the Secrets to a 100 Million Dollar Mindset
Instead of adding more, itâs time to become intentional about leaning everything out.Â
No more comparison-itis or imposter syndrome, itâs time to say âyesâ to ONLY needle-moving opportunities that light you up.
Set yourself up for prosperous growth by putting your blinders on and doing the work, so you reap the time (+ cash) benefits.
Step 2:
Renew your 3-Year Vision for Rapid Results (Now)
Once you digest a simple vs heavy business in a way that clicks + sticksâŚ
Youâll define your core values as your guiding light forÂ
hiring key team members and taking on best-fit clients only.
This is how youâll speed up your results with a clear UVP to effectively cut through the competitive noise, stand out, and sell more easily than ever
Step 3:
Hook Your Clients with a Bingeable Offer Suite
Before you create your profitable suite, you need to break down each offer into 3 front-facing packages utilizingâŚÂ
Learner profiles, neurodiversity, and accessibility
The 4Sâs of offer design to map every needed deliverable, and exclude time-consuming fluff to create a simplified, specific, and results-packed offer, to help YOU sell effortlessly and get THEM an ROI stat. Â
Step 4:
Package + Present Your Offers In A âMust Add To Cartâ Way
Now that you have independent offers fleshed out, itâs time to turn them into a no-brainer suite that has clients automatically investing in your valuable ladder byâŚ
Establishing Secret Menu of Upsells & Downsells, so you increase your average order value (AOV) and never lose the sale.
Create a sales plan to include launching, passive income funnels, and high ticket selling in a thoughtful, profitable, time-saving way.
Step 5:
Uplevel Your Profit, Salary & Business Investments
Letâs add some money to the mix, shall we? Youâll meet our proprietary financial flywheel, made uniquely for online businesses with expertise-based offersâŚÂ
First, youâll figure out your salary, starting with your personal expenses then add in your location-specific taxes to calculate a salary that feels good, and is immediately attainable!
Next, youâll price your services and offers + secret menu items for PROFIT! And then back up the year plan with specific numbers and timing to make it all happen.
Followed by your spending and GROWTH PLAN! Want the new brand, to hire a Director of Marketing, and to invest in that mastermind program? Check âď¸
Step 6:
Harness Systems to Streamline + Expand Your Opportunities
Systems can feel like a big, intangible mob of to-do’s… where do you stop creating SOPs, KPI’s, Zaps? SOS! This module makes it all easy breezy.
Efficient & streamlined systems that live within the 5 departments of your business – admin, operations, marketing & sales, clients & programs, and growth
& vision.
Court Lazar, CEO of SystemsUp, is co-leading this module to help you build out (and optimize) your project management software as the perfect complement to making your vision, offers, year plan, revenue, marketing, and client fulfillment HAPPEN!
Step 7:
Catapult your Company with your Most Valuable Hire
With these freshly organized tasks (see also: newly DUMPED fluff) + streamlined operations, let’s identify your Org Chart.
Weâre mapping your 3-year team > 2-year team > 1-year team > and then most viable first (or next) hire within this first year.
Once you identify this person, weâll cross reference those revenue projections to find the timeline that makes sense to bring this team member on.
Then weâll talk about HOW to hire with job board suggestions, job descriptions, interview training, making the offer, training + onboarding, and performance reviews.
Step 8:
Detail Your Next 12 Months with Goals, Dates & KPIs
Wooo! You did it! You have your big vision + offer suite + year plan + revenue specifics + systems + new team member(s)!
Now, letâs put specific dates on the calendar for the next quarter + beyond to ensure
 you know your KPIs, key goals, and focuses.Â
This is your new to-do list thatâs not too packed, yet ultra-productive, and brings in rapid results as you expand your business sustainably!Â
Enroll today and receive all these revolutionary resources to take the guesswork out of scaling:
âHey Shan, can you remind me of the worksheets + done-for-you assets inside BEB?âÂ
Here are *just* 10 of the resources you’ll access inside of Business Expansion Blueprint
01
Core Vision, Values, and Focus Worksheet
A plug-and-play worksheet to create and define your company’s values, so you stay the course, no matter what shiny object comes your way
02
Step-by-Step Systems Trainings
Map out your annual sales plans – from cash-infusion launches, to BTS sales, evergreen funnels, & high-ticket VIPs – we’ve also included 6 pre-done sales plans for you!
03
Client Lifecycle Analysis
Create your client lifecycle by mapping your offer + services into a stackable suites that creates repeat purchases regularly
Year Planning Visual Worktable
Map out your annual sales plans – from cash-infusion launches, to BTS sales, evergreen funnels, & high-ticket VIPs – we’ve also included 6 pre-done sales plans for you!
Revenue Roadmap Spreadsheet
This is the holy grail, most drool-worthy robust spreadsheet to confidently price your offers + sell, pay yourself, and reinvest back in your business with total clarity + confidence
06
Offer Presentation Worksheet
Determine your entry-to-anchor offers based on your client’s lifecycle + uncover the business model that’s right for you from these 3 proprietary layouts made uniquely for online businesses
11 ClickUp Templates
Copy + paste directly into your workspace! These templates are built off of all the work youâre already doing in BEB, theyâre perfect complements to making your vision, offers, year plan, revenue, marketing, and client fulfillment HAPPEN
08
Task & Team Org Chart Builder
Structure your dream team to support the company’s vision so you can catapult forward while working LESS
09
Hiring Worksheets & Templates
Writing job descriptions can be painful, this makes it so much easier with worksheets on writing your job descriptions, a pre-interview assessment builder, questions and scripts for interviews, and a hiring grading system
10
Step-by-Step Systems Trainings
Quick-hit list of the impactful resources inside of the Systems module: Marketing & sales systems, task management, team training, client onboarding, program management, offboarding, time tracking, meeting guidelines, SOP creation, optimized CEO calendar, GDrive org flow, file naming, inbox management, + Slack, Zoom, Acuity, Zapier best practices & setup
Itâs all waiting for you inside of Business Expansion Blueprint
Business Expansion Blueprint is the foundation for building your lucrative business
Hitting $50k cash months, making 5-figures in evergreen sales,and selling out group programs
– those are all achievements our students make regularly, but it stems from the bedrock of this program.
This is how you assure youâre not going to burn out in the next year, and youâre not going to make some money, spend it, and plateau.
Instead of living in constant feast-and-famine mode, youâll plan your entire year so you can achieve what you desire based on your vision and values first.
IF You want more money + need more time â this is your answer.
Wondering if this is the right program for you? Click âjoin nowâ if youâŚ
Know youâre SO close to having yourÂ
offer suite and business running like a well-oiled machine, but you canât pinpoint the tweaks you need to make
Feel âstuckâ in your growth, unsure what needs to be done next to move the business forward
Are ready to move beyond planning week by week or month by month, and step into year planning to truly set your companyâs vision in motion
Thrive within structure, but havenât set your systems up properly or know when is the right time to outsource and delegate
Desire a new arm of your business and need the exact roadmap to move into expansion mode for your multi-passionate dreams
Want to lean into your strengths and build a team of doers, so you can let go of the tasks that donât bring you Marie-Kondo joy
Meet your Online Business Architect, Shannon
Hi, Iâm Shannon, and Iâm committed to helping ambitious entrepreneurs create sophisticated businesses that are highly profitable!
Fun facts: I built a 7-figure business in two years and have mentored over 2,500 students to build their own 6-7 figure businesses (& canât wait to help YOU do so inside BEB!)
For the decade prior to starting The Social BungalowÂŽ, I was a Marketing Director in the corporate world. I worked in the health & wellness field, publishing industry (helping authors market their books), boutique fashion, and a fitness franchise (which gave me access to ARod, JLo, and Kendra Wilkinson).
Iâm obsessed with BIG picture profit moves, and helping online entrepreneurs have a deeply thorough understanding of the strategy behind the unstoppable growth of their businesses.
Business Expansion Blueprint will help you sell more, make more, and create a concrete plan that STICKS so you can truly step into your CEO role to supercharge your growth rate.
BEB is going to help you zoom out on your business so you can laser focus in on what you truly want, and have the clear roadmap to achieve it.
Next steps for success
Itâs time to take what youâve built and put it ALL into action! With this optimized infrastructure you (& your team) will be checking things off your to-do lists FAR faster.
No more two steps forward, one step back. Itâs time to summit the mountain youâve been climbing (and take on an even bigger one).
The best part? When you want to chase your next big project expand into an agency, create an eCom line, begin blog-flippingâŚÂ BEB will be your ongoing âtraining groundsâ for all of your entrepreneurial pursuits.
Or, ya know, take an extended European vacation and send me a selfie from the Acropolis. Whatever YOU want is now possible.
