What if everything you thought you needed to succeed as a copywriterā¦ wasnāt the whole story?
What if there was another path ā one that complements client work (if you choose to work with clients)ā¦ expands your income potentialā¦
ā¦ and gives you even more control over your writing career?
Today Iām going to show you exactly what this path looks like, and why it can help you have:
All by leveraging your writing skills and passions in a unique way that gives you the ability to make traditional client work totally optional.
The crazy part?
Most copywriters donāt realize this path exists.
Because they think the traditional path to growing a writing business is the only one available to them.
As youāre about to see, thereās another wayā¦
One that works with the traditional path ā or allows you to bypass client work if you prefer ā but offers something even more:
A way to create somethingĀ lastingĀ with your writing ā where every word adds to your own bottom line,
But before I show you this alternative pathā¦ a question for you:
The path to success for the majority of copywriters looks like this ā
You start by mastering the fundamentals ā taking courses, reading books, and practicing your craft.
You work on your copy chops, build your portfolio with samples, and eventually land your first client.
Then your secondā¦
And your thirdā¦
Over time, you work your way up to bigger, better-paying projects and perhaps even a few retainer or profit-sharing deals.
Itās a proven approachā¦ one with clear steps to follow and itās why so many writers choose it ā and succeed with it.
Thereās nothing wrong with this path.
It works.
Especially right now, when you consider:
All these trends have created an unprecedented demand for skilled copywriters who know how to grab attention, connect with prospects, and move them to action.
The traditional path still works, and will continue to work.
But as I mentioned earlierā¦ what if thereās another way?
One that builds on everything youāve learned while giving you even more stability, and control over your career?
Itās a path that gives you the choice to work with clients on your terms, or never need them at all.
And itās a way to create something more lasting, far more predictable, and ultimately, more rewarding.
Now, the good news isā¦
With this alternative path, you are NOT going to abandon the copywriting skills youāve worked so hard to master.
Instead, youāre going to leverage them in a NEW way.
One that benefits YOU exponentially more than the traditional āworking with clientsā route.
And the best part?
You can start this TODAY, even if:
This new approach strips away all the usual āgatekeepersā that typically stand between you and copywriting success.
This path is so different from the traditional freelance copywriting routeā¦
ā¦ that we call copywriters who choose it āalt-copywriters.ā
And their ranks are starting to grow.
You wonāt find alt-copywriters relying solely on freelance job boardsā¦
You wonāt see them sending out cold emails in hopes of landing a clientā¦
And you certainly wonāt see them competing for lower-paying projects on popular freelancing sites.
Why?
Alt-copywriters never need to āauditionā for work or convince anyone of their value.
Whatās moreā¦
They donāt trade their hours for dollars in the way most freelance copywriters do. And they certainly donāt let clients dictate their schedule.
Insteadā¦
Alt-copywriters use their copywriting skills to growĀ their ownĀ businessā¦ where every word they write ultimately adds to their own bottom line.
And while traditional copywriters go after bigger clients and better-paying projectsā¦
Alt-copywriters focus on creating systems that help generate revenue whether they’re writing that day or not.
And perhaps the biggest difference of them all:
While traditional copywriters think about where their next projects are coming fromā¦
Alt-copywriters wake up every morning knowing exactly how much they’re likely to make that month ā because they’ve built a ridiculously simple, predictable, and sustainable business around their writing skills.
In short, alt-copywriters are growing an asset that increases in value over timeā¦
ā¦ creates new opportunities every day (instead of waiting for clients to come knocking)ā¦
ā¦ and puts them in the driverās seat.
If youāre the kind of writer who wants to diversify your writing income beyond client workā¦
If youād like to leverage your writing skills in new and exciting waysā¦
If youād love to create your own assets you control and that grow in value over timeā¦
Then becoming an alt-copywriter could be the perfect next step for you.
Just imagineā¦
Itās a Tuesday morningā¦ you grab your coffee or favorite drink, and open your laptop.
You look forward to it, because youāre building something for yourself.
Youāve got an audience whoās looking forward to hearing from you and what you have to say.
So you sit down and write an email about your internal debate from last night ā was ordering takeout for the third night in a row being resourceful because you avoided grocery shoppingā¦ or just lazy?
You turn it into a quick lesson about prioritizing time.
As you finish editing and press send, you smileā¦ because how cool is it that you get to share a moment, spark a thought, or offer value to the people who’ve chosen to follow you?
It certainly didnāt feel like work at all!
And yetā¦
That one email has the potential to generate income for you throughout the next few days! At this point, because youāve set up the āmachineā that is your alt-copywriting businessā¦
Your day is pretty much done.
Time to go about the rest of your life and collect any fun stories or experiences for tomorrowās email.
Maybe you’ll take on that interesting client project you’ve been eyeing (because now it’s truly YOUR choice).
Or perhaps you’ll spend some time working on your next digital product ā another asset that can generate income for months or even years to come.
Or maybe you’ll just close the laptop and head out for a walk, knowing youāve done your part to keep things humming along.
Because that’s the beauty of being an alt-copywriter.
You’re no longer writing for a living. Instead, youāre writing to create something lasting.
Something that can grow more valuable with every email you sendā¦
Something that’s completely YOURS.
And while this will take effort on your part to get things up at firstā¦
Itās like I said ā you don’t need to be the world’s greatest copywriter to make this work.
You don’t need a huge following or tons of industry connections.
All you need is the right framework to follow, and the willingness to share your unique perspective with people who want to hear from you.
And if youād like to learn exactly how to make this happenā¦ let me introduce you to someone whoās absolutely MASTERED this approachā¦
His name is Ben Settle.
Chances are youāve probably heard of him.
And if you havenāt, itās high time you did!
Heās widely recognized as one of the sharpest and most innovative marketing minds in the business.
For almost 23 years, his unconventional methods have helped generate millions in sales across hyper-competitive markets ā including everything from golf to martial arts.
One of the things that sets Ben apart ā aside from being one of the āalt-copywritingā pioneers ā is the unprecedented respect heās earned from the industryās biggest names.
Bob Bly calls Benās writing style āstunningly effective.ā
Copywriting legend Mark Ford says heās āone of the most original and captivating writers in our industry.ā
Nick Usborne calls Ben āan email poet.ā
And the best of the best ā master copywriter Gary Bencivenga ā once said to Ben, āGood copy intoxicates me. Yours is high proof!ā
However, it wasnāt always this wayā¦
Back in the late 90s, Ben Settle was desperate.
He’d tried his hand at multi-level marketing (MLM), but it wasnāt working out.
Things got so bad, he ended up living in a cramped $250-a-month office space, sneaking out at dawn to shower at a local gym before anyone could catch him living there.
But then he discovered copywriting ā just like you have ā and things started looking up.
He landed clients, got better projects, even some profit-sharing deals.
But then everything took a huge leap forward when he discovered alt-copywritingā¦
He no longer had to rely on clients or ever work with them again (if he didnāt want to).
Instead, he could just write his daily email to his listā¦
ā¦ and make more than enough money to live comfortably.
And at first, he really pushed this new freedom to the limitā¦
ā¦ often writing an email in 10 minutes or so, and calling it a day.
But eventually, he started enjoying what he was doing so much that heās now built multiple businesses by leveraging his writing skills, including an education businessā¦ a software businessā¦ and even a publishing business!
Heās now wealthier than heād ever imagined heād be in those earlier MLM daysā¦
And whatās better is that āworkā is no longer work.
Every day is an exciting mission.
And he gets to do what he wants, when he wants, where he wants to (these days, he lives steps away from the Pacific Ocean and will often go for walks on the beach and has plenty of āleisureā time).
Perhaps more importantlyā¦
What he does is also very fulfilling.
He regularly gets raving testimonials from people who absolutely LOVE his work and what he does.
After all, heās helping his audience solve very real problems and achieve their goals. He gets to see firsthand how his work makes a genuine difference in their lives.
And thatās the real reward of this approachā¦ knowing that as youāre growing something valuable for yourself, youāre also bringing a ton of value to others.
Does this sound like the life for you?
If so, Iāve got some GREAT newsā¦
Iām thrilled to announce weāve partnered with Ben to bring you his newest, most up-to-date framework for becoming a successful āalt-copywriter.ā
Itās the all-newĀ Client-less CopywriterĀ program.
Inside, Ben literally gives you the roadmap heās spent nearly 23 years building and following ā his entire framework for growing a thriving business without EVER needing a single client (though if you still want to work with clients, this framework lets you do that and in fact, makes it so you can charge higher fees for what you do!).
Youāll discover:
Iāll tell you more about this exciting program ahead, along with how you can be among the few in the world who have access to it.
But firstā¦
How about I just GIVE you the four simple steps in Benās framework?
These are the same steps that transformed him from a traditional freelance copywriter into one of the most successful alt-copywriters in the world.
At the core of Benās framework is his crazy simple, but highly effective āone-sentenceā business plan.
All you need to do is answer a series of four questions.
Now, I canāt give away all four questions here (youāll have to grab a copy ofĀ The Client-less Copywriter), but I can at least get you started and most of the way thereā¦
You start by answering this one simple questionā¦
Who do you want to serve?
This is such a great question, because Benās framework isnāt about chasing after money or picking a niche because itās āhotā and other people are in it.
Instead, you need to āchooseā the people you actually care about and want to help!
For example, in Benās very early days, as he was thinking about who he wanted to serve, he immediately thought about men who were concerned about their prostate health.
Why?
Because it was something that had affected his own family.
He knew how scary and frustrating it could be for men dealing with these issues and their loved ones.
So he wanted to create something that would truly help.
Given all his personal experience with this topic, he wrote a book, built a small platform around it, and turned that passion into a business.
It wasnāt glamorous or sexy. But it WORKED.
Because he truly understood his audience ā the people he wanted to serve.
He knew what they were going through. He knew what it was like to have someone you love have prostate issues.
And he understood what was on his prospectsā minds.
Ben didnāt have to ādisciplineā himself to work on the business, because itās an issue he cares about.
And therein lies the keyā¦
You donāt want ANY of this to feel like āwork.ā
Thatās why you pick an audience of people you sincerely want to help, because theyāre going through something YOUāVE experienced and dealt with, and you know āthe way forward.ā
And because of this simplicityā¦
You can grow a business around almost ANY topic or issue ā from home securityā¦ to buying and selling used designer clothingā¦ to hobbies like playing guitar or learning card magic tricks.
By the time youāre done thinking about and answering this question, you want to create a statement.
Something simple like:
āI want to help parents of neuro-divergent kids navigate the public school system.ā
Orā¦
āI want to help busy professionals master the art of home cooking without spending hours in the kitchen.ā
Or evenā¦
āI want to help first-time aquarium owners keep their fish healthy and create stunning underwater environments.”
Itās really that simple.
And hereās the best part:
Ben will walk you through every step of creating your One-Sentence Business Plan insideĀ The Client-less Copywriter.
Heāll give you plenty of REAL examples, so you can come up with a one-sentence business plan that feels completely authentic to YOU, ensuring you will feel excited about it.
Now once your plan is in place, youāre ready for Step 2ā¦
Now that you know WHO you want to serveā¦
Itās time for your next step ā setting up whatās known as an āopt-inā page.
This is where people who you want to serve will take their first step into your āecosystemāā¦ by giving you their email address.
Now donāt worryā¦
This is FAR simpler than you might think ā especially with how Ben shows you how to do it.
All you need are two key elements:
This is your promise ā a clear, enticing reason for someone to sign up.
For example:
āDiscover the Simple Framework That Turns Your Writing Into a 24/7 Income Stream (No Clients Required!)ā
Your headline should immediately communicate the value of what theyāll get by giving you their email address and joining your list.
Next, you need to give them a REASON to opt in ā i.e., something valuable thatās related to the problem they want solved or the dream theyāre chasing.
This could be almost anything, like a free report, a checklist, a simple training videoā¦ Ben calls this the āshameless bribeā and itās what will get folks āin the doorā and onto your email list.
Now I canāt say this enough, but this is not hard to create at all, even if youāre terrible with technology.
Ben himself confesses that heās really bad with tech ā especially when it comes to setting up ANY kind of page.
Thatās why heāll tell you the exact software HE uses that makes it āstupid simpleā to get this part done.
Itās one of those āif HE can do it, then you can tooā types of situations.
With your opt-in page in place, itās time to move ontoā¦
Now that youāve created an irresistible opt-in page, itās time for the fun part ā getting people to visit it.
Your mission is to bring in as many interested people from your ideal audience as possible, so they can join your list.
This may sound complicated ā but itās really not.
All you need are a few simple strategies that all revolve around writing content every day.
This content ā whether itās a blog post, a social media post, etc.ā¦
ā¦ will all lead people back to your opt-in page.
Think of it as giving your audience valuable content while showing them where to go for more.
And the great news isā¦
InĀ The Client-less Copywriter, Ben shows you 10 different ways to do this and get hordes of people to your opt-in page. (You only need two or three, but this will give you plenty of options to choose from.)
Youāll discover:
The beating heart of your client-less copywriting business is pretty darn simple ā writing a daily email to your list.
This step might seem intimidating at first, but itās far easier to do once Ben explains how to do it and where you can get ideas for what to write each day.
Now, letās address the elephant in the roomā¦
A lot of people think emailing daily might annoy people or get folks to unsubscribe.
Ben had these exact same concerns starting out. But he quickly discovered that the more emails he sent, the more money he made.
And the reason isĀ proximity.
Every day you show up in someone’s inbox, you’re building a relationship.
Every story you share, every insight you offer, every piece of advice you giveā¦
It all adds up to something Ben calls “friendly familiarity.”
And this friendly familiarity is worth its weight in gold. Because when people feel like they know you, when they trust you, when they look forward to hearing from you each dayā¦
That’s when the magic happensā¦ THATāS when they start buying from you without hesitation.
And thatās when your client-less copywriting business truly takes off.
Ben has discovered that writing these daily emails doesn’t have to be a grind.
In fact, heāll explain why itāll become something you look forward to doing (and can even become quite therapeutic!).
InsideĀ Client-less Copywriter, Ben shows you:
And donāt worry if you arenāt sure about HOW to write these emails.
Benās got you covered there tooā¦
To make this even easier, you’ll get a complete 90-Day Action Plan weāve created to walk you through Benās framework step-by-step.
Each week, you’ll know:
It’s almost like having Ben checking in with you daily, saying: “Listen to this module on Mondayā¦ take these three actions Tuesday through Thursdayā¦ review your results on Friday.”
No guessing about what to do next.
No wondering if you’re “doing it right.”
Just clear, actionable steps you can check off as you gain momentum.
One of the many things that makes BenāsĀ Client-less CopywriterĀ framework so powerful is how adaptable it is.
This isn’t some rigid blueprint where you have to follow a strict formula or conform to someone else’s way of doing things.
Instead, itās a framework you can adapt to all your your preferences.
You can adapt it to YOUR chosen market you want to serveā¦
To YOUR natural writing style ā thereās no need to try and copy Benās or anyone elseās writing voiceā¦
And you can grow the business in any way you like:
The possibilities are endless because the framework is built around helping YOU create a business that fits your strengths, preferences, and goals.
Now, Ben will share examples of different business models and offer types you can choose, but he wonāt offer step-by-step technical instructions for creating specific kinds of products (like how to write a book or how to create a course).
Thatād be impossible to cover for every possible market and offer type out there!
This is WHY Benās framework is so adaptableā¦ because you can simply choose to do what you already know and are comfortable with.
The ONLY requirement is that you pick an audience you want to serve and are excited to write to every day.
This is how writing your daily emails will feel natural, exciting, and ultimately fulfilling.
Yes, you really can get started today (after you grab BenāsĀ Client-less Copywriter).
Remember, this is the exact same framework that took Ben from living in a cramped office (and sneaking out at dawn to shower at a local gym)ā¦
ā¦ to launching multiple businesses, without ever needing to write for clients.
Better yet, you can start from scratch ā with zero email list and no clue what kind of product you want to sell or what audience you want to serveā¦
Ben will walk you through all of that.
In all, you get more than 10 hours of deep dive audio training sessions where Ben gets you up to speed on all the ins and outs of his framework.
Part 1: “Rise of the Alt-Copywriter”Ā ā Ben introduces you to the new breed of copywriter who never needs a client again, and why this could be perfect for anyone who loves to writeā¦
Part 2: “The One-Sentence Business Plan”Ā ā This is where youāll apply Benās simple approach to planning your business around exactly what you want to do and who you want to serveā¦
Part 3: “The Marketing Funnel of Love”Ā ā This is your complete blueprint for growing a business that becomes stronger with each passing month, including how to create irresistible opt-in pages, approach creating the perfect flagship offer, and develop multiple streams of recurring revenueā¦
Part 4: “The Painless Product Launch” āĀ Ben’s proven framework for launching new products using nothing but email ā no affiliates, joint ventures, or social media requiredā¦
Part 5: “Media Stacking”Ā ā Discover how to protect your business from the whims of āBig Techā and grow a platform that can’t be taken away from youā¦
Part 6: “Odds & Ends”Ā ā Get critical insights for thinking like a publisher rather than just a writer, plus Ben’s favorite success principles for growing a sustainable businessā¦
BONUS: “Benfucius Sayā¦”Ā ā Get Ben’s hard-won wisdom and philosophy that could transform how you think about your business in a big way, foreverā¦
Again ā thatās more than 10 (TEN!) hours of valuable insights, guidance, and secrets to help YOU grow a thriving business as an alt-copywriter.
But Ben wanted to make absolutely certain you have every tool, resource, and advantage possible to succeed.
That’s why he’s also including these powerfulĀ bonus resourcesĀ designed to accelerate your success:
Ben has opened up his āprivate vaultā and given you some never-before-released-to-the-public resources.
All designed to help you gain the insights you need to GROW your client-less copywriting business better and faster.
Everything in BenāsĀ Client-less CopywriterĀ shows you exactly how to grow a thriving business as an alt-copywriter.
From the core framework that gives you complete control over your writing careerā¦
To the seven powerful bonuses drawn from Ben’s āprivate vaultāā¦
You’re getting a complete blueprint for transforming your writing skills into real business assets.
Now before I tell you how you can get instant access, I DO want to be clear about something:
You do need some copywriting skill and knowledge under your belt. While Ben WILL show you how he writes his daily emails, he will not be covering the basics and fundamentals of copywriting.
Itās also not for anyone who isnāt committed to taking action and putting in the work.
As with anything in life, you reap what you sow. And while Ben is making this drop-dead simple, you will still need to ACT on the information he gives you.
So, that saidā¦
If you arenāt afraid of putting in the workā¦ and you want to create something thatās truly your ownā¦ AND youāre willing to serve an audience by sharing your insights with them via email dailyā¦
Then youāre EXACTLY who Ben created this program for.
And if you’re ready to join the ranks of alt-copywriters who are growing real writing businesses, let’s talk aboutā¦
When you join theĀ Client-less CopywriterĀ program, you’ll also get access to theĀ Client-less CopywriterĀ private Facebook community.
This is your chance to connect with other writers working on growing their own client-less copywriting businesses.
You can share your winsā¦ get feedbackā¦ and help each other get through any challenges.
And best of allā¦
You can even get input from Ben himself, whoāll drop in from time to time to answer questions about his framework, share new resources he’s discovered, give updates on which strategies are working best right now, and post any fresh insights as markets change.
If a recommended tool stops working or a new opportunity emerges, you’ll be the first to know.
This real-time access to updates is crucial ā because in this business, staying current can give you a HUGE edge.
Now, I do have to warn youā¦
Ben has also designed this group to help you implement everything you learn in the program.
So make sure youāve taken action BEFORE asking any questions you may want him to answer. Be willing to āshowā your work, as it were.
Now, to recapā¦
Not only do you get Ben’s complete framework and all seven powerful bonusesā¦
You’ll also have ongoing support from a community of like-minded client-less copywriters who are growing their own thriving businesses too!
But to truly understand the value of this investment, let’s look at what it could mean for your future as a writerā¦
As I mentioned, your investment in Benās completeĀ Client-less CopywriterĀ program is just $2,500.
And as I mentioned, itās for you if youāre serious and committed to your success.
But I have to ask ā what is your goal?
Are you trying to create a steady reliable income with your writing?
Do you want to start something of your own that grows in value over time?
Do you want to have complete control over your writing business?
Because with Benās framework, youāre doing all this and more.
Youāre creating real assets you own. And implementing a framework with the potential to help generate profit over and over again.
Which means your $2,500 investment could multiply significantly over time, as you take action, put in the effort, and grow your client-less copywriting business.
So the real question is, whatās more expensive?
Investing $2,500 in learning a framework with the potential to help create many additional income streams that could give you more options in your lifeā¦
Or continuing to rely solely on client work and missing out on following a proven path to grow something that’s truly yours at the same time?
Itās really up to you.
But to make this a no-brainer decision for youā¦
Benās authorized us to do something special for youā¦
Yes, thatās right.
Instead of paying the full $2,500ā¦
You can get instant access to Ben’s completeĀ Client-less CopywriterĀ framework ā including all seven powerful bonuses and access to the private Facebook group ā for just $995.
Thatās just $2.72 a day over the course of the next year, to create what could be a thriving and profitable business on your terms.
Certainly thatās worth it?
And let me be clear: this is the absolute lowest price you willĀ everĀ see on this brand-new program.
The choice is yoursā¦
You can continue down the traditional freelance pathā¦ which is totally fine, by the way. There is PLENTY of opportunity to work with clients right now.
Orā¦
You can join the ranks of alt-copywriters who are growing real businesses they own and control (and STILL have the option to work with clients to boost their income whenever they want!).
YES! I Want to Grow My Own Client-less Copywriting Businessā¦
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