Dr. Eliyahu M. Goldratt – Marketing – Unrefusable Offers and Market Segmentation

Dr. Eliyahu M. Goldratt – Marketing – Unrefusable Offers and Market Segmentation

Description

Marketing should not be confused with sales nor with advertising. Marketing is the ability of the company to bring the market to want its products. In other words, the ability to create a competitive edge. Rarely can a company devise effective marketing without the involvement and contribution of managers from all functions.

Your organization will learn, through several examples and clear concepts, the Theory of Constraints (TOC) concepts of market segmentation, market significant need, using cause and effect diagrams to identify and create a decisive competitive edge, as well as build an unrefusable offer.

Includes a Q&A segment.

A knowledge sharing tool for group learning and buy-in to:

• Identify and create a decisive competitive edge for any market segment.
• Use as a comprehensive and system-focused learning resource for organizational development, group training, curriculum or library.
• Learn how to put the systematic framework that enables a company to bring the market to want its products
• Provides answers to the questions “what to change?” and “what to change to?” to significantly INCREASE PERCEPTION of VALUE on the companies offers.
• Gain consensus from different stakeholders.
• Put CLEAR & common sense approach for your management team to grasp the elements to build an unrefusable offer to the market.

Content