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Hi there,
In today’s crowded self-publishing world, having a powerful brand can be the difference between your book being just another title on the shelf or a must-read that captures readers’ attention.
Branding my books has not only led to much better sales but also created a loyal base of repeat customers who come back for more.
Now, I want to pass on that knowledge to help you achieve the same success. It’s an incredible feeling when your brand resonates with your audience, leading to more book sales and greater recognition for your work. And the best part? Your message is reaching readers all around the world!
If you’ve ever wondered how to stand out in the self-publishing market, or if you already have a few books published but struggle to gain traction, this course is the next crucial step for you to elevate your self-publishing journey.
But this isn’t just another generic branding course. This is a hands-on, results-driven approach to building a unique brand that reflects your voice and vision—an approach that may be different from what you expect.
This course is for anyone who wants to master the art of branding, whether you’re just starting out or looking to refine your existing brand to boost your book sales.
I will teach you how to develop a brand identity that connects with your target audience and gives you the best chances of success. You’ll learn to create everything yourself—no need for expensive branding agencies or designers. Your brand will be completely self-made and self-driven, from concept to execution. By the way, the branding strategies I used to grow my own self-publishing success are the very same ones I’ll share with you in this course.
Let’s do this!
What Will You Need For This Course?
Frequently Asked Questions
Join The Affiliate Program – Spread The Love!
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Are You In Your Right Mind?
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What Is Branding?
Why You Should Brand Your Self-Publishing Business
Examples Of Clever Branding
What Is A Mission Statement?
How To Use Your Mission Statement
Let’s Create Your Mission Statement!
Exercise: Come Up With A Mission Statement For Your Brand
Mission Statement Case Study
Mission Statement Infographic Download
Create Your Mission Statement Worksheet Download
Creating A Notebook Brand
Finding Your Unique Brand Identity
Brand Value
Brand Identity And Brand Value Working Together
Defining your target audience.mp4
Target Audience Case Study
How To Determine Your Target Audience
What Is A Customer Avatar?
Customer Avatar Template Download
What Are Brand Archetypes?
Finding Your Brand Name
Choosing Your Brand Name
Brand name exercises.mp4
Brand Name Exercises
How Big Brands Chose Their Names
Don’t Make This Mistake
Fictional Case Study Example
Finding Your Brand Voice
Examples of Brands And Their Voices
How To Develop Your Brand Voice
Tips To Develop Your Brand Voice
What Is A Language Style Guide?
Language Style Guide Templates
So far, we have learned about the basics of branding your books, but now comes the most important part: taking action and building your brand!
This lesson will help you make the most of your author page on Amazon. This is the first actionable step that you should take.
Create Your Author Central Account & Author Page
Writing Your Author Bio
Worksheet: Crafting Your Author Bio
Worksheet: Crafting Your Author Bio Download
Author Bio Example Template
Using ChatGPT To Help You Write Your Bio
This lesson is all about setting up a website or landing page so you can collect buyer emails.
How To Set Up Your Website Or Landing Page
Create A Landing Page In Convertkit
Create An Author Website With Payhip
Lead Magnet Ideas
The most important part of your brand is your email list. This lesson is all about setting up your list and what you can do with it.
Why An Email List Is Important
Why An Email Marketing Service Is Important
What, When and How Much Should You Email
Email Newsletter Ideas and Templates for Low Content Book Creators
Email Newsletter Ideas and Templates for Non-Fiction Writers
Email Newsletter Ideas and Templates for Fiction Writers
Email Newsletter Ideas and Templates for Children’s Book Writers
Email Newsletter Ideas and Templates for Colouring Book Creators
Social Media is a great way to promote your books for free. This lesson is all about which social media platform you should use and what you can post.
Social Media to Connect and Engage
Picking the Right Platform
Time for Pro Tips.mp4
Posting on Social Media
When and how often to post.mp4
Use ChatGPT to Generate your Content Calendar
One advantage of having a brand is that you can now diversify your product range. It’s a good idea not to have all your eggs in one basket, so here are some ideas to help you offer more to your customers.
Let’s Recap – Your 4 Step Checklist
Introduction to Diversifying Your Author Brand
Creating Printables And Digital Products
Selling Merchandise
Offering Subscription Boxes and Memberships
Hosting Workshops and Webinars
Creating Online Courses
Final Thoughts
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