Benjamin Mangold – Google Tag Manager

About The Google Tag Manager Course

After taking this course, you will be confident using Google Tag Manager to implement Google Analytics tracking tags to measure your users. You will learn practical techniques, including how to test your tags and triggers when collecting data.

This comprehensive course will build your knowledge and skills, allowing you to apply tag management to your website (or your client’s website).

What will I learn in the GTM course?

• How to get started with Google Tag Manager
• Setting up and configuring Google Tag Manager
• Tracking custom website actions
• Testing your tags and using environments
• Diagnosing issues with your tags and triggers

What’s included?

• Walk-through of the current version of Google Tag Manager
• Full access to HD video lessons
• Revision quizzes to reinforce learnings
• Private discussion area where you can ask questions
• Demo website for testing tags and triggers
• Certificate for completing the course
• Updates when lessons are refreshed

Your GTM course instructor

Benjamin has been working with Google Analytics, Google Tag Manager, and other Google products for 15 years. He has trained and consulted for companies like 3M, Fuji Xerox, and Google.

As your course instructor, he will teach you practical techniques for setting up, configuring, and using Google Tag Manager.

Google Tag Manager course topics

Topics covered in the course include:

• Essential foundations, including concepts and setup
• Google Tag Manager terminology
• Best practices for Google Tag Manager
• Measuring custom actions, including clicks and scrolling
• Using tags, triggers, and variables
• Understanding the data layer
• Identifying different types of events
• Diagnosing issues with tags and triggers
• Firing additional tags, including Google Ads and HTML tags
• Using environments to test tags before publishing
• Understanding advanced Google Tag Manager concepts