banner

Andrew Foxwell – Assessment Action Ascension Version 2.0

🎁 HAPPY NEW YEAR 2025! Exclusive 30% OFF for New Year 2025! Use code NEWYEAR30 ✨ Claim Your Gift
img

Andrew Foxwell – Assessment Action Ascension Version 2.0

Andrew Foxwell - Assessment Action Ascension Version 2.0

Why should I buy this course?

You might be asking yourself: Is this the right course for me and my team? Is it worth the price? What will I learn and take away from this course? How can it improve my business right away? Watch this video and learn why!

Our Promise to You

Our AAA 2.0 program, the most up-to-date version of our most popular course ever (1000+ sold, 0 refunds) has been used to train thousands of media buyers worldwide since its original release in 2022.

This update includes all the ins and outs you must understand to be successful today in Meta advertising for direct response. This course turns junior to mid level Meta ad buyers into seasoned experts. If you or your team need to be refreshed or trained to run Meta ad accounts properly and successfully, this is the only training you’ll need.

You’ll learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do, along with funnel structure, an incredibly deep creative course, technical requirements for high-achieving accounts, and much more.

The AAA program was created to bring junior to mid-level ad buyers into the big leagues. It can serve as a comprehensive, full-team training tool so you don’t have to create training materials from scratch.Β 

Save $1,000 on this course and learn from 500+ digital marketers from around the world.

Topics Covered

  • Client goal setting and expectation management
  • Meta account assessment and optimization
  • Client reporting
  • Client expectations
  • Internal reporting
  • What metrics to focus on to drive sales
  • Reporting with third-party tools, including Northbeam and Triple Whale
  • Attribution window choices and decision making
  • Why first-party data matters
  • Soft reporting metrics
  • Hard reporting metrics
  • Performance evaluation
  • Daily optimization
  • Helping clients figure out what numbers they have to hit
  • Custom metrics
  • Google Data Studio / Supermetrics
  • Explaining attribution
  • Audience structure
  • Testing ABO
  • Alternative non ABO testing
  • ASC
  • Prospecting audiences
  • Middle funnel and bottom funnel structure
  • Dynamic ads for broad audience
  • An ideal remarketing setup
  • Using your catalog properly
  • Finding new customer segments
  • Retargeting
  • Web Campaigns
  • Setting up Meta Shops properly
  • Bidding
  • Cost cap
  • Reporting for media buyers
  • Using Advantage+
  • The importance of social proof
  • Landing pages to test
  • Creative sourcing
  • Creative cornerstones
  • Types of creatives needed
  • Whitelisting
  • Managing an in-house creative team
  • Creative testing and scaling
  • Sandbox and dynamic testing framework
  • Creative scaling
  • Creative review process
  • Analyze past performance
  • Hard and soft reporting metrics
  • Checking your pixel
  • Checking your catalog
  • Checking your events
  • Sourcing UGC creators
  • and SO much more!

Detailed Outline

Introduction and getting started

Getting Started With This Course

Phase 1

Analyze Current Performance

Set And Define Goals And Opportunities

Auditing Accounts

Additional Resource – Live Audit – Review of a brand

Additional Resource – Live Audit – Skincare Brand

Additional Resource – Auditing Templates And Links

Additional Resource – Financial Worksheet And Walkthrough

Phase 2

Daily Optimizations

Campaign and Audience structure

Advertising Funnels

Placement Considerations

Bidding

How To Set Up A Cost Cap – With Courtney Fritts

Reporting

Additional Resources

Additional Resource – Landing page testing with Aanarav

Additional Resource – Members CRO Call – August 2024- Heat Maps, Intelligems and LP Breakdowns

Additional Resource – Members CRO Call – May 2024 – Big Swings When Testing Landing Pages

Additional Resource – How The Best Brands Test Landing Pages

Phase 3

Building a Creative Foundation

Analysis, briefing, sourcing and creating

Creator Brief Templates

Creator Script Templates

Creator Out-Reach Templates

Creative Testing

Creative Scaling

Creative Reporting and Analysis

Creative Benchmarks Guide

Phase 4

Tech Checks

Intro, Settings, Cookies

Settings Continued

Event Data

Event Testing

Closing Thoughts

Closing Thoughts

There are no reviews yet.

Add a Review
Original price was: $1,897.00.Current price is: $79.00.

Learn everything you need to know from setting client expectations, reporting, financial calculations each client needs to do... File Size:Β 2.04 GB.

Purchase this product now and earn 79 Points!
10 Points = $1