57min | 14 lessons
In this course, you will learn how to:
Marketing projects require structure, but they also need flexibility. In this course, you’ll learn how to build processes that keep teams focused while allowing for creative execution. You’ll have the skills to execute marketing projects on time, within scope, and optimized for performance, ensuring consistent results for your team and organization.
Look no further than CXL, this is the best and most recommended course you will find on Project Management for Marketers.
Project management
Objective setting
People
Priorities
Processes
Sprint: case study
Sprint: map
Sprint: sketch
Sprint: decide
Sprint: prototype
Sprint: test
Sprint: results
Project management recap
Content Marketing
Alexa Hubley thrives on building full-funnel marketing campaigns and specializes in using scrappy, creative segmentation tactics to drive brand awareness, growth, and retention. Her objectives in marketing are a direct reflection of her personality: always striving to optimize and grow in order to crush her goals.
Alexa has spoken on marketing strategy at many notable international conferences, including CXL Live, Pulse, Digital Elite Camp, SearchLove and Unbounce’s Call to Action Conference.
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