What Is the Breakthrough Advertising Quickstart Bootcamp?
Get to know Gene and Breakthrough Advertising in a completely new way…
The Breakthrough Advertising Bootcamp is a two week, deep-dive-experience where you will see step-by-step how to embed the core concepts of Breakthrough Advertising into your business.
The group will be led by me and my marketing partner Chris Mason.
And Gene (in spirit).
Chris has been with me since 2013 and he’s a true student of direct response….like me… and probably like you too.
After each call you will have a short assignment – usually no more than 30 minutes.
Here’s what we’re going to learn and work on TOGETHER:
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How to discover your market’s secret desires anytime you want. These are the desires they don’t want anyone to know about
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How to find your market’s STRONGEST desire
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How to present your offer as THE solution for your market’s strongest desire
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How to introduce your solution to prospects who are in your market but don’t know about your product.
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How to hire copywriters who won’t bleed your business dry
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How to be a copywriter that delivers win after win
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How to sell to a market that knows about your competitors but not you
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How to sell to a market that doesn’t trust you (YET)
Breakthrough Advertising Quickstart Bootcamp Call Schedule
We will host SIX LIVE calls…up to 90 minutes each…and maybe a couple of surprise calls with a few of my friends.
All bootcamp calls will take place between May 6 and May 16.
All calls will be at 11am EST and will be recorded.
You will be able to save the recordings and summaries for your marketing library forever.
There will also be a temporary, private Facebook Group set up to post questions, ideas…and to create new friendships.
And time on every call with interaction with me and Chris about the assignments, questions pertaining to your specific business or anything else you want to ask us.
At the end of each call you will receive a short assignment to complete.
We have created handouts and worksheets to help you with each assignment.
The calls are designed to build on each other.
There will be five assignments total, each one taking about 30 minutes to complete.
Some will take less time.
Here’s what we’ll cover on each call:
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Call 1: May 6 at 11am EST – How to Find Your Market’s Strongest Desire and Get Crystal Clear on the Most Irresistible Benefit of Your Product (worksheets included)
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Call 2: May 7 at 11am EST – How to Channel Your Market’s Desire Onto Your Solution So It Feels Like the Inevitable Answer They’ve Been Looking For (worksheets included)
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Call 3: May 9 at 11am EST – How to Apply the States of Awareness Framework to Your Copy So You Can Sell to Prospects Who Don’t Know, Like or Trust You. PLUS What Kind of Copy Will Work Best for Your Offer? (worksheets included)
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Call 4: May 12 at 11am EST – How to Identify the Sophistication Level of Your Market and Make Smart Copy Tweaks that Make Your Message Standout in a Sea of Sameness.
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Call 5: May 14 at 11am EST – Office Hours Call to Help You Write Your Ad – with Special Guests (Call Will Be Two Hours)
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Call 6: May 16 at 11am EST – What To Do If You Get Stuck – How Gene Schwartz Avoided Writer’s Block While Only Working Three Hours a Day
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BONUS Call 7: May 15 at 11am EST – Titans Xcelerator is my $2,000/year Mastermind Program for direct response marketers and all Bootcamp Attendees are Invited to Attend Our Call on May 15 with the founders of Copy Coders and AI experts Mario Castelli and Luke Mills…along with two legendary copywriters, John Carlton and David Deutsch who I will interview…and time permitting, they will even do some critiques from folks on the call on their copy and offers. This is an extra special call…and it comes free with your Bootcamp registration.
Please register right now. Seating is limited.
Ready to Place Your Order?
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YES! I’m ready to make my marketing stand out by embedding the principles of Breakthrough Advertising into my business. I understand that this is a two week experience where I’ll work closely with Brian and Chris inside the bootcamp.
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