Edward Sturm – Compact Keywords

Edward Sturm - Compact Keywords

A course that shows how to get:

With conversion-based SEO
Not outdated blog SEO

Why use the Compact Keywords Method?

Target people looking to buy now
Target decision makers representing a lot of people
Low cost and low effort to perform
Shows on page 1 of Google faster than normal
Aligns with Google guidelines
Works with AI, video, and user-generated content

Startups, SMBs, Enterprise…

All drive sales with the Compact Keywords method…

Across SaaS, services, ecom, local, finance, health, coaching, info products, so much more.

All other SEO courses and gurus tell you to focus on blog SEO which…

Has low conversion rates
Takes a lot of time and money
Is getting deprioritized by Google Algorithm Updates
Is getting replaced by AI

Blog SEO is NOT WORTH WHILE!

Compact Keywords instead focuses on purchase-intent SEO landing pages which…

Are designed from the ground up for getting customers, users, and leads
Requires less time and money
Are optimized for long-term success with Google Updates
Gets recommended by AI

Here’s why…

Blog SEO = answering “how, what, why, etc” with SEO, then trying to convert those visitors.

Compact Keywords SEO = scalable SEO landing pages for high-intent scenarios.

NOT THIS

THIS

NOT THIS

THIS

NOT THIS

THIS

Designed from the ground up for getting customers, users, and leads

By only targeting language that has high-purchase intent, Compact Keywords naturally becomes about offering your products or services as a direct solution to people who are already looking for them.

Blog SEO, by contrast, answers “how, what, why” questions to people who are not ready to buy or use. Then it hopes to convert these people to newsletter subscribers or recurring visitors, to earn their trust and sell to them in the future.

Compact Keywords targets WARM searchers.

Blog SEO targets COLD searchers.

Requires less time and money

Easier for making sales, getting users, and getting leads:

Visitors who land on Compact Keywords pages are already looking for what you offer. They need less convincing.

Easier for SEO:

Compact Keywords targets high-intent language most sites ignore ‐ meaning less competition and easier rankings.

The result of this is

You need less words per page (less work)
You need less SEO backlinks (less money & less work)

Gives long-term success with Google Updates

Compact Keywords gives searchers what Google wants:

Direct, clear next steps. “You’re looking for what we offer ‐ here’s a button to buy it, use it, or get in touch.”
Language to fill in gaps. Warm searchers are ready to act ‐ but most businesses don’t target the language they use. That means Google can’t recommend these businesses. Compact Keywords fixes this by matching intent with pages built to convert.
Easily understood websites. Compact Keywords includes simple technical SEO lessons anyone can follow ‐ making your site easier for Google to crawl and parse, while also improving navigation for real people.

Blog SEO, by comparison, usually gives searchers what Google doesn’t want:

3,000 word articles with a lot of fluff. Articles offer incomplete information or answers that are unnecessarily long.
Targets the same language lots of other sites target. Doesn’t help Google fill in the gaps.
Bloated content structures like /blog/, endless pagination, massive generic articles. Hurts usability and search engine understanding.

Over the last several years, blog SEO has been hit by many Google Algorithm Updates! Don’t do it!

Recommended by AI instead of disrupted by it

Compact Keywords trains AI to recommend your brand for relevant scenarios.

Somebody asks ChatGPT for a recommendation to something you have a Compact Keywords page on? ChatGPT is more likely to recommend your brand because your content addresses the specific need and shows up in the data AI models are trained on.

When people say “SEO is dead,” they mean blog SEO is dead. ChatGPT has taken the place of answering “how, what, why, etc,” and AI Overviews in Google reduce clickthrough rate for blog SEO by 34%.

Compact Keywords is NOT blog SEO.

Diego Herrera Franco

How this course gets you
customers, users, and warm leads

Introduction

Why this method works and what to expect

(1 video, 5:17)

Critical Basics

How to identify keywords that make money with less effort

(2 videos, 13:50)

The New SEO

Real keyword examples that drive revenue and why blog SEO is dangerous

(3 videos, 59:37)

Visibility Foundations

Making sure Google and AI can understand and index your website

(1 template, 3 videos, 54:43)

On-Page SEO

How to make SEO landing pages that rank, get trained on by AI, and convert visitors

(1 template, 3 videos, 51:42)

On-Site SEO

How to structure your website for purchase-intent pages

(1 template, 3 videos, 35:51)

Finding Compact Keywords

My method for finding keywords that get you customers, users, and leads

(2 templates, 8 videos, 2:06:57)

Putting up Pages

Putting together and publishing pages

(1 template, 2 videos, 25:25)

After Publishing a Page

What real, lasting SEO results look like

(2 videos, 22:39)

Case Study

Showing how few backlinks are needed to rank for high-intent searches

(1 video, 14:05)

Ranking Without Using a Website

How to get sales with video SEO and user-generated content SEO

(2 templates, 2 videos, 51:08)

Link Building

How to make search engines trust you and show your content

(1 template, 5 videos, 1:54:48)

Overview

Prioritizing what’s most important for getting results

(1 video, 10:45)

Compact Conclusion

Wrapping up

(1 video, 2:48)

Compact Keywords

What You’ll Get

Results you can expect

Resources you’ll get

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