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Emma Kate – Web Business Boss

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Emma Kate – Web Business Boss

Emma Kate - Web Business Boss

Turn your web skills into a thriving web design biz

Confidently create brag-worthy websites for your clients!

In just 8 weeks, you’ll have your pricing, contracts and client processes sorted, with calculators, brief forms, project management templates, checklists, email scripts and so much more.

Along with a private Facebook group you’ll get the personalised support you crave and full access to pick my brain and nut out your biggest web dev struggles.

It’s all the tools you need PLUS 1-on-1 support to streamline your web design biz and deliver knock-your-socks-off websites to your clients.

INTRODUCING…
An eCourse + Mastermind Support Group For Web Designers Ready To Level-Up

Confidently create brag-worthy websites for your clients!

In just 8 weeks, you’ll have your pricing, contracts and client processes sorted, with calculators, brief forms, project management templates, checklists, email scripts and so much more.Along with a private Facebook group you’ll get the personalised support you crave and full access to pick my brain and nut out your biggest web dev struggles.

It’s all the tools you need PLUS 1-on-1 support to streamline your web design biz and deliver knock-your-socks-off websites to your clients.

What You Get…

70+ resources including cheat sheets, checklists & templates to help you streamline the fudge out of your website building process!

Feel totally supported with 6 months of extra support via email & voice message. Reach out to me with all your head-scratchers!

A supportive private Facebook group community of both new and experienced web designers to lean on and learn from.

Keep growing your confidence & biz even after the course finishes, with an exclusive VIP membership offer.

6x monthly group coaching calls to get personalised support, eyeballs on your work and learn from others too.

Behind-the-scenes transparency to the success of my own web dev biz & my 10+ years of experience in web.
Lifetime access to join the fun of any future live classes including group coaching calls & masterclasses.
Complete access and behind-the-scenes transparency to the success of my own web design business.
Module checklists to ensure all your i’s are dotted, t’s crossed and your new website is to a pro standard.

How it’s gonna go down…

module 1

Partner With Pros

Master reselling, affiliate programs, outsourcing & referral partner best practices. Build invaluable relationships with other pros and service providers like web hosts, techy web devs and copywriters to diversify your service offering and (almost) effortlessly earn some sweet profits & recurring revenue!
4 Lessons / 13 Materials

Lessons:

  1. Partnering with Pros: Module Overview
  2. Engaging Contractors: Best Practices
  3. Hosting & Domain Partnerships
  4. Partnering with Pros: Checklist

Materials:

  1. Website Copywriters: Recommended Providers
  2. Copywriting Rate Cards
  3. SEO Copywriting Example
  4. Email Script to engage a copywriter
  5. Web Developers: Recommended Providers
  6. What to look for in a web developer
  7. Email Script to engage a web developer
  8. Getting WordPress Support
  9. Engaging Contractors: Best Practices
  10. Contractor Agreement Template
  11. Reseller vs Affiliate Programs: What’s the difference
  12. Hosting & Domains: Recommended Providers
  13. What To Look For in a Hosting Partnership

Other resources:

  1. Lesson Transcripts

module 2

Craft strategic website Packages

Create your drool-worthy value-packed website packages priced to earn you some pretty pennies. What to include, how to price them and what to say to make ’em irresistible… it’s all in this module baby!

PLUS you’ll learn how to whip up custom quotes for outside-the-box website jobs in a snap. It’s easy as pie with my Website Pricing Calculator, which (I’m gonna brag) one excited student called it “the bomb diggity!”

6 Lessons / 8 Materials

Lessons:

  1. Pricing & Packaging: Module Overview
  2. Package Inclusions
  3. Pricing Your Packages
  4. Website Pricing Calculator
  5. Make It Official
  6. Pricing & Packaging: Checklist

Materials:

  1. What to include in your website packages
  2. Hola Websites — that’s me!
  3. Humanised
  4. Website Packages Pricing Guide
  5. Website Pricing Calculator Spreadsheet
  6. Infographic: How to Calculate Your Freelance Hourly Rate
  7. Divi Pricing Tables Layout
  8. Importing & Exporting Divi Builder Layouts & Library Collections

Other resources:

  1. Lesson Transcripts
  2. The Uncool Designer Podcast: Be a Boundaries Boss by Anna Dower
  3. Setting Boundaries for a Stress-Free Website Project – Divi Chat with Emma Kate
  4. How To Not Lose Your Mind With Revisions and Approvals – Divi Chat with Emma Kate
  5. Ideal Client Worksheet

module 3

EDUCATe your CLIENTS

I know for a fact you didn’t start your business so you could work more, earn less and be on-call for your clients 24/7. If you ever feel that way it’s ‘cause ya need to set boundaries baby!

This module is all about protecting yourself and your sanity and presenting you as an expert by educating and empowering your clients.

In the process you’ll eliminate scope creep with crystal clear communications that ensure you and your client are on the same page.

5 Lessons / 13 Materials

Lessons:

  1. Educating Clients: Module Overview
  2. Uncovering Your Boundaries
  3. Broadcast Your Boundaries
  4. Educating Your Clients
  5. Educating Clients: Checklist

Materials:

  1. Be a boundary boss in your design biz by Anna Dower
  2. Boundaries Worksheet
  3. Online Business’ wording/disclaimer on my Contact page
  4. My Email Autoresponder
  5. SMS Template: Response to initial phone enquiry
  6. Email Template: Response to initial enquiry (Option 1)
  7. Email Template: Response to initial enquiry (Option 2)
  8. Email Template: Response to in-person meeting request (CHARGE)
  9. Email Template: Response to in-person meeting request (FREE)
  10. Email Template: Client Requests Are Out Of Scope
  11. Email Template: Follow Up Client / Deadline Warning
  12. Email Template: Website Suspension Warning
  13. Educating Clients Worksheet

Other resources:

  1. Lesson Transcripts

module 4

create irresistible Proposals

It’s HARD to land big projects without a killer proposal.

You need to convince your potential client that their money will be well-spent with a proposal that focuses on the benefits & outcomes but also shows that you fully understand their problems and that you, my love, have the solution.

Blow your clients away with detailed and uber professional proposals that will have them saying “Shut up and take my money!”

5 Lessons / 6 Materials

Lessons:

  1. Proposals: Module Overview
  2. My Proposal Process
  3. Proposal Tools
  4. Proposal Setup
  5. Proposals: Checklist

Materials:

  1. My Proposal Process Mapped Out
  2. Your Proposal Process ‘Map It Out’ Worksheet
  3. Proposals – Useful Tools
  4. View an example proposal I created in Better Proposals
  5. Proposal Setup – Templates & Resources
  6. Proposal Setup Checklist

Other resources:

  1. Lesson Transcripts

module 5

Master the briefing process

Steal my brief forms, copy-and-paste email templates, content gathering process and more… so you always ask the right questions at the perfect time and spend WAY less time chasing clients for content and feedback.
6 Lessons / 6 Materials

Lessons:

  1. Briefing Process: Module Overview
  2. My Briefing Process
  3. Briefing Process Best Practices
  4. Tools For Gathering Content
  5. Briefing Process Setup
  6. Briefing Process: Checklist

Materials:

  1. My Briefing Process Mapped Out
  2. Your Briefing Process ‘Map It Out’ Worksheet
  3. Briefing Process Best Practices
  4. Briefing Process: Useful Tools
  5. Content Required Checklist
  6. Briefing Process Setup: Templates & Resources

Other resources:

  1. Lesson Transcripts

module 6

Streamline your website builds

Make your website building process simple AF!

These lessons + resources will walk you through how to create your starter site, develop in a staging environment, migrate websites, plus make sure all your i’s are dotted and t’s crossed with my website setup & pre-flight checklists.

7 Lessons / 8 Materials

Lessons:

  1. Streamlining Website Builds: Module Overview
  2. Creating Your Starter Site
  3. BONUS: How to install WP in a sub-directory
  4. Staging Sites
  5. Website Migrations
  6. Refine Your Website Build Process
  7. Streamlining Website Builds: Checklist

Materials:

  1. Your Starter Site – Getting Set Up
  2. Your Starter Site – Configuration Checklist
  3. Basic Instructions: How to create a sub-directory on your hosting
  4. Staging Site Setup Checklist
  5. Your Guide To Website Migrations
  6. Website Setup Checklist
  7. Website Pre-Flight Checklist
  8. Bonus Resources

Other resources:

  1. Lesson Transcripts

module 7

nail the Website Handover

Discover what you should include in every website handover and what you should be charging extra for.

Create your handover process (including email automation) to ensure your clients are set up for success and rave about you to errrbody!

4 Lessons / 8 Materials

Lessons:

  1. Website Handover: Module Overview
  2. My Website Handover Process
  3. Website Handover Email Series
  4. Website Handover: Checklist

Materials:

  1. My Website Handover Process
  2. What to include in your website handover
  3. Website Info Handbook Template (PDF)
  4. Website Info Handbook Template (InDesign CC File)
  5. Website Info Handbook Template (InDesign CS4 or later)
  6. Website Handover – Useful Tools
  7. My Website Launch Email Sequence
  8. Email Sequence – Useful Tools

Other resources:

  1. Lesson Transcripts

module 8

Website Care Plans

Did someone say recurring revenue? Hells yeah!

Say sayonara to them cashflow blues and keep your clients’ websites in tip top shape with ongoing website maintenance plans.

In this module you’ll develop your website care plan packages and steal my process, checklists + tools to start offering them to all your web clients.

7 Lessons / 10 Materials

Lessons:

  1. Website Care Plans: Module Overview
  2. The Lowdown on Website Care Plans
  3. BONUS: Create a profitable & positive web maintenance experience for you & your clients — with Haley from NourishWP
  4. My Maintenance Process
  5. Outsourcing Your Care Plans
  6. Website Care Plans: Checklist
  7. Congratulations!

Materials:

  1. The Lowdown on Website Care Plans (includes links to real life examples)
  2. Packaging Your Website Care Plans Guide + Checklist
  3. Client Onboarding Checklist
  4. Onboarding Form Example
  5. Maintenance T&Cs Example
  6. Client Setup Checklist
  7. Monthly Maintenance Checklist
  8. 3–6 Monthly Maintenance Checklist
  9. Email templates: First month, After first month, Due for renewal
  10. Useful Tools

Other resources:

  1. Lesson Transcripts

You’ll wanna say YASSS & grab your spot right now if…

You have the skills to build a WordPress website but you’re confused about how to handle web projects for clients
You struggle with pricing and quoting and wondering what the heck to include in your website packages
All this talk about starter sites, staging environments and site migrations has got ya feelin’ like 🤯😳😭
You lack confidence communicating with web clients, developers, SEO geeks and other contractors
You have clients lining up to buy websites from you and ya ain’t got time to waste googling all the things
Your systems and processes are all over the place, making web projects feel disorganised and overwhelming
You’re bored to tears wading through all the conflicting advice online and just want to learn from a pro that gets you, your unique situation and the struggles that web designers face when creating sites for clients

But wait, there’s more 😉

By the end of Web Business Boss you’ll have:

The EXACT knowledge and resources you need to quote and deliver web projects to your clients with confidence.
Streamlined systems that make your website building process tight AF.
The confidence you can kick butt and create awesome websites your clients will love.
Built a network of professionals you can collaborate with and lean on for advice.
Website packages ready to sell at a WAY HIGHER PRICE than ever before!
An incredible support group of web designers like you to lean on and learn from as you navigate your new destiny as a web dev.
Upgraded your skills, levelled-up and invested in yourself, your biz and your success! 👊

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