Introducing The 4:20+ Research Method™…
When it comes to uncovering insights and understanding your prospect, nothing is more effective. This four-part system will help you figure out exactly which insights and ideas will connect deeply with your reader—so readers feel understood and excited to buy your offer.
If you simply follow the exact 4 steps outlined in Research Mastery, and ask the questions you get in the course, you’ll learn more about your reader than you ever have before.
Here’s what you’ll get when you use The 4:20+ Research Method:
- 20+ different techniques for finding the ideas and insights you need before you start any project
- The “fighter pilot” perception secret that immediately erases what you think you know and gets you inside your prospect’s mind
- The “non-obvious” research key that uncovered hundreds of insights and earned enough to buy a world-class, multi-million dollar art collection
- The “Building Blocks” lesson—once you understand this, your approach to writing copy will change forever
- Why most buyer “personas” and “avatars” are a waste of time and what you need to focus on instead if you want to sell
- The critical research insight uncovered by two Harvard professors that increased McDonald’s shake sales by 7x
- The “Fab Four” Research Categories—why you should think like George, John, Paul and Ringo when it comes to finding customer insights
- The Minimum Viable Research Doc—the lazy researcher’s method for learning just enough to get started (and you can use A.I. to help if you’re lazier than most)
- 23 brainy questions to answer so you understand any product inside and out
- 18 additional clever questions that guarantee you know your prospect better than they know themselves
- And much more…
You get everything you need to go deep
with your customers.
With the additional insights and ideas you’ll uncover using The 4:20+ Research Method, you’ll not only have plenty of concepts and insights to help you write, you’ll also uncover ideas for new products, new markets and new promotions.
In less than 2 hours (faster if you watch on 2x speed), you’ll be using the same research techniques I use to write persuasive copy every day… and you’ll be ready to apply this method as you work with your own high-paying clients.
Once your research is complete, you’ll be ready for any writing assignment that comes your way.
I’ll even show you how to use A.I. to do it all faster—maybe even better.
You know how amazing A.I. can be. And also how terrible it can be.
A big part of Research Mastery is showing you how to use artificial intelligence the right way to do some of the research work for you… speeding up the process and helping you uncover even more ideas—and avoid the crappy outputs you sometimes see from ChatGPT.
You’ll see how you can use A.I. to conduct focus groups and get surprising, actionable insights even if you don’t have any real customers to ask questions.
You’ll see how A.I. can help with research outcomes like sentiment analysis, idea generation, problem identification, and much more. It’s all part of the Research Mastery system.
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