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LXA – LXA Learning Library
Elevate, refresh and formalise your marketing operations knowledge and skills to drive your company and career.Join the only global certification programme in marketing operations.The course is packed with everything from marketing ops organisation fit to campaign ops, administration, budgeting and reporting, to tech and project management – and everything in-between.
The Course Formula
The Certificate: Marketing Operations course is developed around the 5Ps of Martech & Marketing Ops framework visualised here in our periodic table.
Certificate: Marketing Operations Syllabus
1
Module 1: The Evolution of Marketing Operations & MOP Teams
The Evolution & definition of marketing operations
Marketing ops structure, team & responsibilities
How to organise the marketing ops team
Sales and marketing enablement
2
Module 2: Marketing Technology Tool Management
Marketing stack design and management
Selecting tech the right way
Best practice for getting the most from your stack
3
Module 3: Marketing Operations Administration
Governance best practice
System stability and performance
Marketing compliance & consent
Database health audit
Data management best practice
4
Module 4: Marketing Campaign Operations
The relationship between marketing operations and campaign operations
Campaign operations governance
Building campaign excellence – moving from multi-channel and product centric to omnichannel and customer centric
Marketing automation, personalisation and orchestration
Data decisioning
Journey design and customer experience design
The martech tools and technology driving campaign operations success
Roadmap development & project management best practice
7
Module 7: Summary and the Future of Marketing Operations
Key takeaways
How to keep advancing marketing ops skills and knowledge
Predictions for the future of marketing ops
Final thoughts
Your Resource Tool Kit
Alumni unlock access to a library of downloadable, practical tools, frameworks and resources that are ready to use beyond the course
Marketing & sales enablement scorecard
Marketing operations initiative planner
Team org design canvas
Marketing operations job description templates
Martech budget planner
Data health score card
Manual data cleaning lookup
Campaign briefing template
ICP template
Persona mapping template
Lead scoring and routing planner
Automation planner
Tagging & tracking builder
10x Best practice platform guides
5x Market research reports
Learning Outcomes
Understanding the different roles and responsibilities in marketing operations, and the importance of aligning platforms, tools, and technical resources
Apply marketing stack design principles, best practices for selecting technology, and governance best practices in marketing operations
Analyse system stability, email deliverability and database health
Evaluate marketing compliance data management best practices
Create internal platform and tool adoption plans
Comprehend the importance of measuring marketing operations productivity, tying marketing operations to business success, and demonstrating the value of marketing operations in delivering ROI
Apply principles of marketing automation, personalisation, and orchestration, to build effective marketing campaigns
Evaluate the predictions for the future of marketing operations, and keep advancing their marketing ops skills
Course Design
Comprehensive
Packed with deep learning content to develop true marketing operations excellence.
Practical
Rich resources and exercises to bring the learning experience to life.
Engaging
From course production levels to gamified learning design and peer-to-peer learning. Our design promises deep engagement.
Flexible
Adaptable and self-paced to wrap around your schedule.
Certified
You’ll receive CPD points, marketing operations certification and a digital badge to display on LinkedIn.
Continuous
Access the LXA community, events and content library to continue your learning.
Why MarTech & Marketing Ops Matters
$669.3bn
is the size of the global martech and salestech market. Gain the skills to navigate a half a trillion-dollar industry.
71%
of CMOs agree that ‘martech is at the heart of their marketing strategy and critical to meeting customer’s expectations’.
30%
of today’s marketing budgets are allocated to martech spend.
64%
of CMOs find it challenging when looking to recruit martech and marketing operations talent. They agree the market is lacking marketers with the necessary skills and knowledge.
Who is this course for?
Specialists
Marketing Operations
Marketing Automation
Marketing Technology
Sales Operations
CRM / CDP / Data
SEO
Demand Generation
Agency MDs
Consultants
Generalists
Marketing
Technology
Operations
Programme & Project
Career Movers
Leaders
Marketing
Data & Analytics
Digital
Transformation
Technology
L&D Teams
Are you looking to build your company’s digital capabilities? Get in touch to find out how we can tailor the Certificate: Marketing Operations Essentials for your team.
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$1,300.00Original price was: $1,300.00.$142.00Current price is: $142.00.
Master the half-trillion-dollar martech industry with the only global Marketing Operations certification, designed by industry leaders...
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