The Amazon Marketplace Dilemma

The Amazon Marketplace Dilemma: A Brand Executive’s Challenge Growing Sales and Maintaining Control
Brand executives face two key questions in addressing the Amazon marketplace:
1.Will the brand be sold on the Amazon Marketplace?
2.If yes, then what distribution approach makes most sense for the brand?

 Get immediately download The Amazon Marketplace Dilemma

As we will discuss throughout the book, the decision regarding whether the brand will be sold on the Amazon marketplace is not always solely within a brand’s control. It’s better to start with the assumption that any popular brand’s products will eventually show up for sale on Amazon, whether the brand wants those products there or not.

The second question is more complex for brand executives. At its core, this question represents a pivotal “fork in the road” that we call the Amazon Marketplace Dilemma.

Which of these paths a brand chooses–and the distribution strategy it employs in that domain–will determine a brand executive’s issues, challenges and priorities.

Either option will impact the brand executive’s ability to control their brand strategies (e.g., pricing, brand content, marketing, etc.), to generate profits, and to create a stable cadence for managing activities on the Amazon marketplace channel. In our book, we uncover the many considerations involved in developing and implementing the right Amazon distribution strategy for a given brand.

 Get immediately download The Amazon Marketplace Dilemma

From the Inside Flap
THE AMAZON MARKETPLACE DILEMMA

Brand executives face two key questions in addressing the Amazon marketplace:

1. Will the brand be sold on the Amazon Marketplace?
2. If yes, then what distribution approach makes most sense for the brand?

As we will discuss throughout the book, the decision regarding whether the brand will be sold on the Amazon marketplace is not always solely within a brand’s control. It’s better to start with the assumption that any popular brand’s products will eventually show up for sale on Amazon, whether the brand wants those products there or not.
The second question is more complex for brand executives. At its core, this question represents a pivotal “fork in the road” that we call the Amazon Marketplace Dilemma. That choice is:

Sell TO Amazon vs. Sell ON Amazon

Which of these paths a brand chooses–and the distribution strategy it employs in that domain–will determine a brand executive’s issues, challenges and priorities.
Either option will impact the brand executive’s ability to control their brand strategies (e.g., pricing, brand content, marketing, etc.), to generate profits, and to create a stable cadence for managing activities on the Amazon marketplace channel. In our book, we uncover the many considerations involved in developing and implementing the right Amazon distribution strategy for a given brand.
From the Back Cover
What does it takefor a brand to control how it is distributed, priced and presented on theAmazon marketplace?
As consumersthinking about the Amazon marketplace, we are often drawn to the greatselection at prices commonly lower than other online or offline retail sites.Yet for brand executives, the Amazon marketplace can be the source ofnever-ending frustration and perceivedlost opportunities.
In thisground-breaking book, Thomson and Hansen develop a clear path for executives totake back control of their brands on the Amazon marketplace. By laying out thekey issues that brand leaders all too often don’t adequately understand, the authors bring clarity to acomplex set of issues involving profits, pricing, access to product, and theconsistent messaging of the brand.

 Get immediately download The Amazon Marketplace Dilemma

– Download Sample files “The Amazon Marketplace Dilemma”

Course Requirement: The Amazon Marketplace Dilemma
Real Value: $24.9900
One time cost: USD14.9900

Frequently Asked Questions For “The Amazon Marketplace Dilemma”

How to make payment for “The Amazon Marketplace Dilemma” ?

• Please add to cart on this page and go to checkout page. You can also add as many other products as you like and make a one-time payment.
• We accept several type of Stripe payments such as Visa, Mastercard, American Express, Discover, Diners Club, Google Pay, Apple Pay and JCB, payments from customers worldwide. Paypal & Bitcoin please contact us.
• We strongly recommend our customers to make a payment through Stripe & Paypal . Because it is a safest and super security for you as well as for us.

Is it safe?

• 100% Secure Checkout Privacy Policy
• Encryption of sensitive data and communication.
• All card numbers are encrypted at rest with AES-256 and transmitting card numbers runs in a separate hosting environment, and doesn’t share or save any info.

How can we deliver you the course?

• After you pay for “The Amazon Marketplace Dilemma” on our library, please follow the download links in your account page here: |The Amazon Marketplace Dilemma |
• In some case, the link is broken for any reason, our supporter will renew the download links and notify to your email within a few hours business day. Your patience is appreciated.

How long do I have access to the course?

•  How does lifetime access download?
• After enrolling, you have unlimited download to this |The Amazon Marketplace Dilemma|  for as long as you like – across any and all devices you own.

How to download “The Amazon Marketplace Dilemma” ?

• Enjoy “The Amazon Marketplace Dilemma” in your account page.
• Download only one file at a time. Sometimes doing all of the files at once will lead to them all freezing.
• Also, please do not attempt to download to a mobile device. These should be saved to a computer and then synced to devices such as phones and tablets.
• You can also learn online instead of downloading, but we encourage you to download for better results and viewing quality during your learn. Lastly, download times are much quicker in the mornings, before noon, Pacific time. during download make sure your device is not sleeping off screen.

What is the refund policy “The Amazon Marketplace Dilemma”?

• We’ll Bear The Risk, You’ll Take The Results…
• Within 30 days of purchased |The Amazon Marketplace Dilemma  |, if you don’t get anything out of the program, or if your order has any problem, or maybe for some reason, you just don’t like the way it is. Please contact us and we will do our best to assist. Thank you for your understanding.

Have More Questions?

Our support staff is the best by far! please do not hesitate to contact us at email: [email protected] and we’ll be happy to help!

You want to get “The Amazon Marketplace Dilemma” now right?!!!

YES! I’M READY TO ADD TO CART BUTTON ON THIS PAGE NOW !