Julia McCoy – All-Access: The Content Strategy & Marketing Certification Course with Bonuses

THE blueprint and training for entrepreneurs, agencies and freelancers who want to learn EVERY critical, inner working part of a brand content strategy.

Julia McCoy – All-Access: The Content Strategy & Marketing Certification Course with Bonuses

THE blueprint and training for entrepreneurs, agencies and freelancers who want to learn EVERY critical, inner working part of a brand content strategy.
content strategy course bonuses value
content strategy course bonuses value
Are you TIRED of reading a gazillion blogs for marketing wisdom?
Maybe you’re sick of trying to implement ALL of the tips and tricks – especially because you never get results.

You’re not alone.

Here are some common struggles content marketers and strategists deal with:
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You find content creation, planning and publishing difficult.
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You draw a blank when it comes to writing on topics that will reach your audience and offer them REAL VALUE.
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You don’t know how to target your ideal audience and get in their head so you can create for them.
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You are missing some part of how to do the “SEO” part of content marketing. Do you really know how to research for high-ROI keywords?
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You’re confused about which tools to use, and how to use them.
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You aren’t sure how to build a brand “content strategy” from start to finish that the boss or your client will approve.
Is it time for you to STOP focusing on TACTICS THAT FAIL to boost your bottom line when it comes to content marketing?

…And accelerate all of the strategies that actually work?
If that makes you respond with an emphatic YES, then The Practical Content Strategy & Marketing Course is definitely for you.
The Practical Content Strategy & Marketing Course is a proven, tested 6-week online training course that teaches you actual, market-ready content skills following actionable steps and implementation methods.

This is not your typical course.

This is not simply about reading a textbook to get a certificate and a pat on the back.

What’s inside is an actionable program with very specific, outlined steps.

Steps for you to follow and learn from.

Steps that will teach you wildly profitable content marketing and strategy skills.

Skills that guarantee you will thrive.

Skills you can take to the bank, to earn respect from your boss or win even more clients with.
Build a Brand Content Strategy from the Ground Up as You Learn the Skills That Matter in Content Marketing

Inside each module, as you learn each progressive skill, you’ll complete a Brand Strategy Exercise.

You’ll have exclusive access to our private student community with on-call access to Julia and her team as you advance, getting the full advantage of our inside knowledge and professional guidance as you acquire each new skill.

What this means is that by the time you complete the course, you’ll have a completed, working brand content strategy! Use it in your portfolio to gain new clients, or create the strategy to enhance your own brand as you go through the course.

Meet the Lead Instructor, Julia McCoy

One of the most rewarding parts of my day is found in mentoring and growing the skills of my strategists-in-training; both my students, and the agency strategists I mentor at Express Writers, my agency.

You’ve heard it countless times: Content is king. But what if I told you this isn’t true?

What if I told you content simply isn’t enough to make you win online?

Because it isn’t. What I’ve learned over the years:

No matter how rich and mouthwatering your content is, it’ll get you nowhere unless you know what to publish, how to publish it, who you’re targeting, and how to maintain a great content ecosystem.

Content might be king, but your audience and your place of publishing is what rules the kingdom. And wouldn’t you rather own a castle in a kingdom, rather than wear an empty crown?

This is what I teach.

Step-by-step skills that empower YOU, as a marketer, creator, and intuitive, smart person — to know and arm yourself with content skills.

And this is what you WON’T find in the other content strategy courses out there.

Read Julia’s full story.
Meet the Course Instructors for The Content Strategy & Marketing Course

A variety of top-notch experts said yes to Julia’s invitation to co-create in-depth, expert lessons you won’t find anywhere else online. We’ve included summary cheat sheets for each guest expert lesson. Steve Rayson of BuzzSumo; Sujan Patel, content marketing pioneer; Content Marketing Institute’s Michele Linn; SEMRush’s Ryan West; Unbounce’s Dan Levy; Airtable’s Shani Taylor; Ryan Stewart of The SEO Blueprint, David Martin of UX Hacks, Diana Richardson from Semrush, and Veronica Camara… These are the rockstar guest experts that joined Julia McCoy in developing lessons for her industry-leading six-week program, The Content Strategy & Marketing Course.

Learn more about your instructors
Get proven processes for your content creation and marketing. Learn real SKILLS.

The Content Strategy & Marketing Course is the only course in the entire content marketing and strategy industry with a proven skill-teaching system, hand-crafted by Julia McCoy and successfully implemented with hundreds of students, starting with her own agency staff at Express Writers. This means that you’ll emerge from the course with a fully-built brand content strategy in your hands–every piece built through one of the core Brand Strategy Exercises (BSEs) taught in the course. Put in the work, the time, and you will come out with skills. Guaranteed. Or your money back.

Here are the skills you’ll learn from A-Z in this ultimate content marketing course:
Week 1 – Introduction + Module 1 (SKILL: CDF, TOPIC AREA)

(SKILL: CONTENT MARKETING FUNDAMENTALS REFRESHER) + Module 1 (SKILLS: BRAND BUILDING: TOPIC CIRCLE, CDF, GOALS)

Get walked through the basics: industry definitions, how to set goals for industry success, an intro to the landscape and structure of content marketing today.
Next, learn how to identify what makes you DIFFERENT (or your client, if you’re setting up their strategy) from everyone else with a Content Differentiation Factor, complete with hands-on exercises where you’re actually learning all the steps. (You’re building an actual skill by crafting your very own Content Differentiation Factor)
Define your online topic area and how to come up with topic cores that your audience will CRAVE. (You’re building your own topic area, and learning a skill you can prove to clients and/or employers)
Get clear with content ROI expectations, and see high-ROI content in action.

This is two full modules with video lessons, worksheets, PDFs, Brand Strategy Exercises and templates. You’ll be able to get through both modules inside a week if you spend just 10-15 minutes every day.

Here’s What You’ll Get in Julia McCoy – All-Access: The Content Strategy & Marketing Certification Course with Bonuses

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Course Requirement: Julia McCoy – All-Access: The Content Strategy & Marketing Certification Course with Bonuses
Real Value: $997
One time cost: USD 92

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