Why are they IMPORTANT?
Instagram is keen to compete with Tiktok and is giving Reels HUGE actual property on its platform. It has its personal discover web page which permits for world discoverability
Not solely does it have its personal discover web page, nevertheless it’s is also proven in-feed, on the discover, in hashtags, and in bigger sizes.
The algorithm for Reels permits for discoverability and virality that has by no means been skilled earlier than on the Instagram platform. You’ll be able to have 100 followers, however nonetheless attain 1 million customers!
Reels are proven at 9:16 proportion, which takes up your complete display screen and captures consideration excess of common in-feed posts
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