Acquisitions (negotiating with sellers) is important…
It’s a crucial step in the process of “finding” a good deal but…
Lead Management is the most important aspect of real estate investing.
Lead management is Mission Control
Lead management is the last position a real estate investor steps out of in their business.
Lead management is the “steering wheel” of a real estate investing business.
Acquisitions is the gasoline.
Marketing is the engine.
But all that horsepower without a steering wheel is going to land you in a ditch with a crashed car…
If you get lead management right…
Everything else is much, much easier.
But unfortunately…
Most don’t pay much attention to lead management.
It’s usually completely overlooked…
Investors will spend money on marketing with almost no thought or planning on how they will handle the leads that come in.
That’s like throwing money into a pile and lighting it on fire.
Even worse almost none of the “gurus” will ever even bring up “lead management”.
It’s almost like they aren’t doing deals.
It’s just too important not to talk about.
I want you to make more money.
I want you to master lead management so money flows into your business like a waterfall…
Introducing “6 Weeks to Lead Management Mastery”
Over the course of the next 6 weeks, I want to sit down with you “virtually” and teach you every single aspect of lead management…
My lead manager (Amanda Milne) and I are going to teach you every detail.
We are going to meet for 6 sessions each lasting 60-90 minutes to help you become an “expert” at mission control.
Want your lead manager to improve their game?
Have them join. I want to teach them as well.
Let me do the teaching for you.
Use this training as your onboarding training for future lead managers in your business when you are ready to step out of the day-to-day.
Don’t take this lightly…
This information and these processes are a “make or break” decision for you.
Here is what you will learn over the next 6 weeks:
Week 1 Marketing Management
—Staff management and onboarding training
—Marketing channels and expectations
—When and how to manage marketing
—Marketing KPI’s and accounting
—Daily Metrics to pay attention to
—When to order new lists
—Weekly operations to control expenses
Week 2 Screening Leads
—Clearly defining good leads
—Screening out bad leads
—Determining proper motivation
—CRM management
—Quick valuations
—Handing off good leads to acquisitions
Week 3 Making Offers
—Running Wholesale comps quickly
—Running retail comps quickly
—Figuring max offer price for wholesale deals
—Fix and flip max offer price calculations
—Using CRM to communicate and save time
—Negotiation tactics and low anchoring
—Setting automatic follow up sequences
—Counteroffer negotiating
Week 4 Accepted Offers
—Verbal offers vs written offers
—Verbal offers conversion to written offers
—Electronic signatures and contracts
—Speed timing training
—Handling contract objections
—Finding photo professionals at a discount price
—Placing lockbox and scheduling pictures
—Pushing contracts to CRM
Week 5 Tracking Deals
—Pending deals spreadsheet template
—Timeline management for inspections
—Timeline management for closings
—How to get extensions when needed
—Dispositions strategy creation
—CRM tracking and misc functionality
Week 6 Dispositions (selling/holding property)
—Determining the least allowable offer
—Email templates to send deals to buyers
—Finding wholesale friendly title companies
—Finding hedge funds and big institutional buyers
—How to properly onboard buyers
—Verifying proof of funds before showing
—Scheduling showings with occupied properties
—Scheduling showing on vacant properties
—Virtual tactics to never leave your house
—Big payday squeeze play
—Negotiating with tough buyers
—How to handle last-minute buyer objections
—Closing the deal and getting paid
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