Lea Gucciardi – Shopify Codex

Lea Gucciardi – Shopify Codex

Ditch cookie cutter templates, and boxing in your design dreams. I’ll help you build blue-sky stores and tailor a high-end client experience, without burnout.

CAN YOU IMAGINE?

Imagine being able to create custom shopify websites that clients paid you 5 figures and more for without having to spend 400+ hours on it?

Listen… Knowing how to speak to a computer is pretty f***** cool if you ask me. Imagine being able to go from pixel pusher to a computer psychic?

Designing and coding for Shopify is no longer just for mystical wizards of the agency world.

HERE’S THE DEAL

CLIENTS DON’T WANT BOXY BORING TEMPLATES THEY ARE LIMITED TO.

If you want to charge higher ticket and have your clients wowed, you need to unlock the next level of Shopify which is being able to customize templates to achieve the look you want.

01 Being able to head home early and spending some time with your family and friends instead of spending hours on a project. Let’s end the late night code-until-your-eyes-bleed projects just to have something for your portfolio.

02 Having a streamlined and repeatable process that you’re able to outsource to a junior designer or developer. This means no longer feeling disappointed and having to red line work because it doesn’t match your vision.

03 Being able to operate from where the ‘money resides’. You know Shopify projects can demand a higher ticket clientele and you now need to know how to create custom designs so you can confidently charge those prices…

04 Know exactly what to do in every step of the process. You’re time is most valuable when spent in action mode, so the checklists, breakdown of each phase, and resources to help get unstuck are there every step of the way.

HOW IS THIS COURSE DIFFERENT?

Shopify Code(x) is like nothing out there, I’m not giving you cookie cutter templates (See! You don’t want those either!).

As a designer and developer myself I know exactly what it’s like to want to over deliver to your clients and burn the candle at both ends. You want design freedom, but tight boundaries with clients.

I’m also not only showing you how to create high quality custom Shopify websites… but how to deliver an exceptional customer experience that will have clients eager to get on your books and refer you to all of their industry friends.

These tools helped me unlock my genius zone in my agency and create a consistent experience for my clients to stay out of my inbox after launch and move into high-paying strategic services they pay >20k for.

Inside the codex i’ll be showing you how to do the exact same!

INTRODUCING

IF YOU WANT TO LEARN HOW TO CREATE CUSTOM HIGH QUALITY SHOPIFY STORES, THIS IS FOR YOU…

THE STEP BY STEP PROGRAM THAT SHOWS YOU HOW TO CREATE HIGH QUALITY CUSTOM SHOPIFY WEBSITES WHILE DITCHING THE COOKIE CUTTER TEMPLATES FOR GOOD!

• End-to-end process map from inquiry to project management to delivery
• Templates on Figma to accelerate your design process
• UX Design methodologies that are quick and easy to implement
• Development checklists to keep you in action mode
• In depth tutorials on JSON and SCHEMA
• Designer friendly trainings on Shopify Liquid
• In-depth testing and QA processes
• Tips and tricks on tools that will help streamline your operations

GET THE CONFIDENCE YOU NEED TO DELIVER AMAZING SHOPIFY EXPERIENCES

“It has really transformed my business, it’s transformed my outlook, and even my approach to not only Shopify projects but all web and branding projects. It has really expanded my horizons…

MAYBE YOU ARE WONDERING…

WHY OFFER CUSTOM SHOPIFY SERVICES

01 Entrepreneurs are looking for on-brand beyond what they can DIY but don’t cost them a fortune, are still unqiue and beautiful.

02 Shopify is still niche and the amount of people who can build customized stores is not meeting the market needs.

03 Knowing how to customize themes is an in-demand skill that other designers are desperate and need help with all the time.

04 Clients willing to pay 10k+ have different and more demanding needs then templates help them achieve

05 Give your clients a more streamlined process to create full confidence in you and create a referral-worthy service.

06 With Online Store 2.0 now out, more merchants want new storefronts that unlock design power, and just knowing CSS might not cut it anymore.

HERE’S THE PROBLEM…

YOU KNOW THAT IN ORDER TO CHARGE HIGH TICKET FOR YOUR SHOPIFY PROJECTS YOU NEED TO BE ABLE TO CREATE CUSTOM HIGH QUALITY WEBSITES..

BUT CURRENTLY YOU LACK THE CONFIDENCE AND KNOW HOW… YOU THINK THAT:

• Shopify is too complicated and time consuming to learn
• That you need to be a professional coder
• You think custom Shpoify Projects aren’t profitable and take FOREVER to build
• You get overwhelmed trying to piece together how-to’s from tutorials that are confusing at best

PHASE 1

DISCOVER

LAND THAT HIGH TICKET CLIENT WITH LESS UNCERTAINTY AND END THE DREADED SCOPE CREEP.

• The secret to a successful project starts with your discovery. You’ll walk away with a clear understanding of how to tease out the details of your prospects project to create a clear Scope Of Work (SOW).
• Never leave question marks of how the process works with your clients or growing team. We will go over common pitfalls of custom projects and how to keep timelines on track with onboarding and management templates.
• Never drag a project because you’re missing copy. Our framework for eCommerce specific copywriting is included!

PHASE 2

CREATE

STOP WASTING TIME GOING DOWN THE DESIGN RABBIT HOLE. EFFICIENTLY CREATE DESIGNS THAT CREATE HIGH CONVERTING EXPERIENCES YOU CAN IMPLEMENT.

• Understanding the real problems your clients customers need solved will help you build a deeply strategic design that doesn’t leave your client questioning every decision
• Learn how to construct your file for a smoother development process
• Design and prototype your site that will get better feedback and more intentional conversion focused experiences you can deliver on

PHASE 3

CONSTRUCT

LEARN THE TECHNICAL SKILLS, HACKS, TIPS AND TRICKS NO ONE ELSE IS TEACHING WITH REAL CLIENT EXAMPLES.

• We’ll go over how to manipulate the taxonomy and structure of your store setups to achieve the unique goals of your client. Including how to stage templates for a redesign, hacking product organization, apps we recommend and more
• You’ll finally learn how Liquid works, and have simple approachable tools to make the fancy changes you want with less headaches
• You’ll get the end-to-end process of a full site build from SEO, to CMS setup, to code version control methods that will keep you in action mode to quickly implement your theme with less mistakes and missed details

PHASE 4

LAUNCH

GET YOUR CLIENT AMPED WITHOUT THE ANXIETY OF A CRITICAL LAUNCH AND HOW TO PLAN FOR THE UNEXPECTED HICCUPS OF A CUSTOM SITE LAUNCH.

• Ease your pre-launch jitters with a clear minute-by-minute action plan that’s client facing
• Know how to move through the development store to live store process for a bunch of different store lifecycle use cases
• Get rid of frustrating boomerang clients with an easy to use handoff documentation and QA ticket process

MODULES

THE CURRICULUM NITTY-GRITTY DETAILS

01 The Frictionless Process

02 Designing for eCommerce

03 Become a Shopify Expert

04 Shopify Templates

05 Development Environment

06 Coding Basics

07 Learning Liquid

08 Custom Theming

09 Testing, Debugging & Remediation

10 Smooth out your launch

11 Implement a Theme With Me

YOU’RE A GREAT FIT FOR THE CODEX IF:

• Going ALL IN on Shopify is the next step in your creative business
• You’re ready for streamlined processes positioned for profitability
• You need expert level help on making custom shopify faster with less technical nightmares or last-minute anxiety of testing and fixing
• You need to offer more strategic design services for high-earning stores that demand more in-depth conversion design
• You’re ready to invest the time and effort into learning a new language so you don’t have to google until 2am
• You’re ready and willing to implement a new framework that works for you to find the magic that your clients can’t find anywhere else