The LinkedIn Launch Formula is a proven system to help job seekers, professionals, thought leaders, and entrepreneurs turn their LinkedIn presence into an opportunity generating machine (more job offers, more influential connections, your own audience, and your own profitable business)!
The LinkedIn Launch Formula is the exact system I used to land jobs at Microsoft, Google, & Twitter, grow my LinkedIn following from 3,000 to 100,000+ in 12 months, and start a highly profitable business…
(And How Does It Work For Job Seekers, Professionals, Thought Leaders, & Entrepreneurs?)
What if you woke up one day and never had to “search” again?
If you wanted a new job, you didn’t have to apply online. Instead, you could reply to one of the dozens of recruiters passively sending you top tier jobs every week.
Or you could tap into your expanded rolodex of world-class connections that you’d built – people doing amazing work at amazing companies who were ready to go to bat for you.
And if somebody wasn’t in your immediate network just yet? Well, you knew exactly how to connect with them – no matter where they worked, how “busy” they were, or how “influential” they might be.
Or maybe you’re finally ready to start your own thing. Normally, you’d have to get out there and find customers. But you already have a loyal base of fans who are eager to support what you put out into the world.
Sounds crazy, right?
Or maybe impossible is a better word to use.
But what if I told you it’s easier than you think?
That you already have everything it takes to make all of those scenarios your reality?
All you need is the right platform and the right system.
Let’s rewind for a second….
In 2013, I graduated from college with a 2.58 GPA, a biology degree, and a job in healthcare.
Miserable and unsatisfied, I embarked on a journey to transition into the world of tech. I wanted to work at Microsoft, Google, or Facebook. No problem, right?
In the beginning, I did things the way I was “supposed to.” The way my parents, friends, and career counselors taught me.
I tweaked my resume, updated my cover letter, and proceeded to submit 300+ online job applications in 60 days.
The result? Zero interviews and zero offers.
At the time, LinkedIn wasn’t even a blip on my radar. My profile was a low-budget carbon copy of my resume and my profile picture was a grainy crop of some Facebook tag that popped up in my notifications one day.
But as the traditional process continued to fail, I became curious about other channels that could help me achieve my goals.
I began to spend more time on LinkedIn, and with each passing day I started to realize the crazy potential this platform had.
Every single person I could ever hope to connect with — from a hiring manager at Google all the way up to people like Satya Nadella and Arianna Huffington — was on this platform.
LinkedIn didn’t just allow me to find the handful of people who could impact my goals…It gave me options and avenues to build relationships with them too!
On top of that, I learned that LinkedIn is a search engine, just like Google. Recruiters were spending entire days searching for candidates like me. If I could understand the algorithm, I could increase the visibility of my profile and show up in front of more employers.
In fact, the combination of these two things is exactly how I landed my job at Microsoft.
In July of 2015, I opened my LinkedIn app to this message from a recruiter at Microsoft who had found my profile:
I took him up on the offer and made it through two rounds of interviews before being rejected.
I was definitely down, but I knew I wasn’t out. I leveraged LinkedIn to maintain relationships with each and every person I had interviewed with on that team.
A few months later, a new Partner Manager role opened up. I leveraged the connections I’d built to get referred in and eventually score the job offer:
And the power of LinkedIn didn’t stop once I landed a job.
When I started at Microsoft, LinkedIn was the platform I used to generate eight-figure results for my team.
That led to my winning Microsoft’s Platinum Club award, which they reserve for the top 1% of salespeople at the company.
I got to have dinner with Microsoft’s CEO Satya Nadella and the company flew my wife and I to Hawaii for a week long vacation at the Four Seasons:
That success created a launchpad for my career at Microsoft.
In the 5 years I was there, I was promoted three times and I earned raises and bonuses worth multiple six-figures!
At that point, I decided to shift my focus to my personal brand.
I started creating posts, sharing the things I’d learned on my job search journey.
My following skyrocketed from a few hundred people to 100,000+ in just 12 months. Today, 2.5 years in, I have 950,000+ followers (growing at an average of 1,600 followers per day):
Right now, my profile has seen 372,000+ views in the last 90 days, every post I publish reaches an average of 167,000+ people, and I show up in 9,500+ searches per week:
And my LinkedIn content has helped me land features in places like Business Insider, Forbes, CNBC, the USA Today, and more. I’ve also been featured by LinkedIn’s News team multiple times:
You can even check out the full LinkedIn Live I did with Andrew Seaman, the Senior Editor for Job Searching & Careers at LinkedIn News right here:
These results didn’t come from any special status.
I didn’t have “inside connections” at companies like Microsoft or at LinkedIn. I’m just a regular person, same as you.
I started with a bare bones profile and a few hundred followers.
But these results aren’t luck either.
They’re the product of a system that I developed through 6+ years of experimentation, reflection, and interaction on the LinkedIn platform.
The best part? It’s completely repeatable and anyone can implement it.
I just haven’t shared it publicly…until now.
The LinkedIn Launch Formula is my all-one-system aimed at teaching you the proven system that allowed me to turn the LinkedIn platform into a career opportunity machine.
This program will show you how to optimize your profile so you’re passively receiving dozens of top-tier job opportunities every single week.
It will show you how to build connections with anyone, from hiring managers to influential thought leaders, using LinkedIn.
And it will show you how to build a world-class following of supporters who are ready and waiting to help you achieve anything you set your sights on.
Want to write a book? You have your readers. Want to start a side hustle? No need to search for prospects. Dreaming of becoming a speaker? The gigs will come pouring in.
This is the same system that I used to land referrals and offers at Microsoft and Google, despite not knowing anyone at those companies.
The system that I used to connect with influencers and thought leaders like Arianna Huffington, Podcaster John Lee Dumas, NY Times Bestselling Author Tucker Max, The Portland Trailblazer’s Josh Hart, and more.
And the system I used to future-proof my career and start a profitable side hustle while working full time.
As is true with all of our courses, we removed the guesswork and we made it easy.
Getting results with this course is like following a recipe. We laid out each individual step along with all of the tools and details you need to implement it well. All you need to do is follow the plan and execute the steps.
I created the LinkedIn Launch Formula to help every type of person see success on LinkedIn. That includes job seekers, professionals, thought leaders, and entrepreneurs.
Choose a tab below to see how the course will help you achieve six-figure success:
The LinkedIn Launch Formula teaches job seekers how to leverage LinkedIn to get their value noticed by hiring managers at their dream companies. The strategies in this course will help job seekers drive more employers to their profile and allow them to clearly see the value they bring to the team. As a job seeker, you’ll have employers from your dream companies reaching out to you with six figure offers.
What Is Six Figure Success For Job Seekers? It’s multiple six figure job offers as a result of the connections and content you’re creating on LinkedIn.
As a professional, your visibility and perceived value affects the trajectory of your career. The people who land the best projects or the largest deals? The people who always win promotions? The people who have other companies looking to poach them at every turn? That isn’t by accident. It’s the result of curating your brand and your value, and LinkedIn is the best platform to help you do it.
What Is Six Figure Success For Professionals? It’s landing promotions and raises, it closing massive deals, and it’s getting promotion-worthy visibility — all worth hundreds of thousands of dollars.
Being viewed as a thought leader is an incredible position to be in. It’s a launchpad for anything you want to do. Companies are always looking to hire industry thought leaders. Publications are always looking to feature thought leaders. Want to write a book, start a podcast, or start a business? You have a loyal audience of followers that’s ready to support you in all of those things. The larger that audience is, the more success you’ll see.
What Is Six Figure Success For Thought Leaders? It’s building a six-figure sized audience of loyal fans who are eager to support you and the message you’re putting out into the world.
As an entrepreneur, your goal is simple. Bring in paying customers for as cheap as possible, then scale it! That’s the beauty of LinkedIn. When you have a strong presence on the platform, high quality leads come to you. And the scale is limitless – there are 750+ million members on the platform! Your LinkedIn presence will help you scale your business without needing rounds of funding or spending money on ads. Trust me, that’s exactly how I built my business!
What Is Six Figure Success For Entrepreneurs? It’s generating opportunities and prospects that are worth multiple additional six figures layers to your business’s bottom line. All without additional funding and without spending a dime on ads.
It’s pretty simple! We’ve built each module to help you reach a specific, objective, and relevant goal. Module #1 is introductory, but the rest are:
Module #2 = 100 Additional Searches In Your First 30 Days
30 days after completing Module #2, you can expect your average profile views to increase by at least 250 and you can expect to show up in at least 100 additional searches every month. Those numbers will only continue to grow over time.
Module #3 = Connections With Influential People (Potential Referrals, Thought Leaders, & Entrepreneurs)
30 days after completing Module #3, you can expect to start creating connections and having conversations with highly influential people who can help you achieve your goals.
Job seekers will be connecting with referrals at their dream companies. Professionals will be connecting with folks who can propel their careers forward. Thought leaders will be connecting with other influencers who can help them grow their audience. And Entrepreneurs will be connecting with prospects as well as other entrepreneurs who can help them take their business to the next level.
Module #4 = A Minimum of 5,000 Views On Your First LinkedIn Post
30 days after completing Module #4, you can expect your first text post to hit a minimum of 5,000 views. After a few weeks of posting, you’ll have reached a sold-out stadium’s worth of people.
And if you continue to do the work? You’ll have everything you need to attract hundreds of thousands of followers, features in major publications, connections with highly influential people, and the foundations for starting a business/personal brand and generating new sources of income.
This isn’t a fluffy course where the goal is to “do more on LinkedIn!”
We’re aiming for real, quantifiable results – and we’ll help you achieve them.
If any of those hit close to home, it’s time to take action. I’m going to help you break through those barriers right here, right now.
The LinkedIn Launch Formula course comes with 4 modules, 60 lessons, and over 20 hours of content!
It includes all of the examples, scripts, templates, and tactics you need (whether you’re a job seeker, professional, thought leader, or entrepreneur!) Here’s a breakdown of what’s inside:
Module #1: Welcome To The LinkedIn Launch Formula
Includes: 4 Video Lessons
Objective: The goal of the first module is to introduce you to the course and give you personal direction on how to maximize your results for your situation, whether you’re a job seeker, professional, aspiring thought leader, or entrepreneur.
Guaranteed Result: By the end of this module, you’ll have a clear idea of how to tackle the material in the course to get the fastest results for your situation.
Module #2: Transforming Your LinkedIn Profile Into A Highly Searchable, Crazy Effective, Six-Figure Sales Page
Objective: 17 Video Lessons (With Examples, Scripts, Templates, and Worksheets)
Objective: The goal of the second module is to teach you how to optimize every single aspect of your profile so you get more visibility, more views, and more outreach from your target audience (recruiters, prospects / customers, and new followers).
Guaranteed Result: 30 days after finishing Module #2, you can expect to show up in a minimum of 100 additional searches every week (with that number growing as you continue to implement)
Module #3: The Proprietary “LinkedIn Networking Formula” For Connecting With Highly Influential People
Objective: 13 Video Lessons (With Examples, Scripts, Templates, and Worksheets)
Objective: The goal of the third module is to teach you my proprietary, research-backed LinkedIn Networking Formula that will allow you to connect and build relationships with anyone from hiring managers, to busy CEOs, to influential thought leaders, and everyone in between.
Module #4: How To Create Content And Build A Six Figure Audience
Objective: 26 Video Lessons (With Examples, Scripts, Templates, and Worksheets)
Objective: Learn how to create and leverage content to generate a flywheel effect for your results. Illustrate your value, build credibility, grow your following, and generate inbound opportunities from your target audience (even if you’ve never posted before, don’t know what to say, or are scared of getting started).
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