Members who passed the exam will be awarded a presented by the Copywriting Academy.
On top of the core modules, there are other relevant modules that will give you an edge as an online entrepreneur. I’ll discuss more below.
At the end of each module, there will be a quiz that you have to pass before you can unlock the next set of module.
This is a great way to keep you on track of your progress and to prevent you from skipping ahead or going astray.
Get started with Copywriting Academy.
What is copywriting? How did copywriting lead to $200M+ in sales for me? Learn all about the business of copywriting, different types of copywriting, and the CORE 5 steps of copywriting in this introductory module.
Direct marketing is dying. The way people shop is evolving, and interactive marketing is what will bring you the results you want as an entrepreneur today. You’ll learn the difference between direct marketing and interactive marketing. Learn how to get ahead of the market by changing your communication style to fit today’s market – no one else is talking about this!
You have to think and communicate differently as a copywriter. You’ll learn how to create a relationship with your reader, build trust by telling stories, and connect at different levels so the consumer feels they know you. You’ll use your words to create that feeling of trust so they can buy from you.
Research is crucial to every successful campaign, and yet most marketers skip this key step. There are a series of questions to investigate. Once you know them, you can find your ideal clients, speak to them in their language, and sell to them – practically effortlessly.
Action Pages are where the rubber meets the road. With these pages, you’re asking your potential buyer to enter your world and engage with you further – aka hop into your sales funnel. In this module, you’ll learn the five rules to craft opt-in pages and registration pages that excite your prospects and make them feel delighted to buy from you.
Time to master communicating and selling through emails. Email is still the #1 form of communication used to create sales, however most are doing it completely wrong. In this module, we’ll walk you through the formulas that take you from email novice to email Jedi.
Decades ago, companies would print out physical sales letters. These letters were great tools that made billions of dollars, but today, we’ve evolved and we have a better, far more effective tool – the ONLINE written sales letter. In this module, we’ll go over every step of crafting and deploying your written sales letter for maximum impact.
Imagine an infomercial that is available on-demand, anywhere in the world. That’s exactly what a VSL is. They’re low cost to produce and publish online, yet are incredibly effective in creating sales. We’ll show you how to write, produce, and present so you can master the art of the VSL.
Webinars truly are the modern age version of face to face selling. They have the same effect as speaking in person, but at a great scale (because you can present to thousands at the same time) and especially because you can have people from all over the world on at the same time. We can now use tools that cost almost nothing to run and access to run unlimited events. In this module, you’ll learn not only the copy – you’ll also learn how to compose, execute, and SELL on your webinar.
Your copywriting journey does not end here. Take the final certification to test your knowledge and then join us in our on-going webinars and interactive marketing Facebook group to continue your training to become a master copywriter.
Join us as we interview Andrew Brackpool, who started his copywriting agency from nothing – all while traveling the world. In a matter of months he built it up to a $400,000 a year agency. He reveals exactly how you can get your first client and scale from there!
We hear it all the time, “I’m no good at sales.” or “I don’t know how to find clients.” Well, not anymore. In this module you will learn how to position yourself as a copywriter by developing a digital presence and building a portfolio. Now it’s time to find your clients. Learn how to find and land clients through cold outreach and then turn them into repeat customers. Everything you need for success is in this module.
Professional blogging is here to stay, regardless of what niche you are in. This module is a crash course in the basics of blogging 101. You’ll learn everything you need to know from defining your blog, finding your voice, and creating a content calendar to writing a perfect blog post.
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