Are you attracting enough of the right customers?
The Brand Strategy Course will show you how
The Brand Strategy Course will help you to gather customer insights and use them to attract more of the customers you want.
The first step to getting more people to buy is to understand your ideal customer. Your success depends on your ability to create products, services and stories your customers want to buy.
Whoever gets closest to their customer wins
Are you finding it hard to pinpoint your ideal customer? You will create marketing messages that resonate when you have a clear understanding of the people you want to serve. You can make customer insights the foundation of your winning sales, marketing and service strategy.
This four-module Brand Strategy Course will give you the tools to grow your business by understanding what your customers want.
A practical program that shows you how to differentiate your brand and grow your business
The Brand Strategy Course is designed to help you apply your learning so that you can implement valuable changes in your business from day one. Change how you see your customers and the potential for growth in your business. Use what you learn to build the brand you always wanted. This course helps you to do the work that gets you closer to your customers and powers your success.
We’ve helped hundreds of people just like you.
Hundreds of people from entrepreneurs who are just starting out on their journey, to business to leaders of Fortune 100 brands have benefited from taking the Brand Strategy Course. We’ve trained, designers, financial planners, app developers, brand managers, CEOs, artists, startup founders, counsellors to develop the customer insights that made them better marketers.
How the course works
The Brand Strategy Course is broken down into four modules. Each module walks you through a section of The Brand Story Strategy Blueprint, a process designed to help you to see your products and services, your customer and your business in a whole new light.
Module 1
We focus on your customer: understanding her worldview, diving deeper into her life and habits, using new tools and exercises to unpack her story. The closer you can come to understanding your customer’s worldview, the more likely you are to fulfil her needs and satisfy her unexpressed desires.
Get download Bernadette Jiwa – The Story Strategy Course
Module 2
We take what you know about your customer and translate that knowledge into insights by analysing the information you learned in module one. These valuable insights can become a powerful foundation for developing both your products and your marketing.
Module 3
We shift our focus to your product or service, drilling down into the value you create. You’ll be surprised to see how much your perspective changes with your newfound understanding of your customer.
Module 4
We target the customer experience. I’ll walk you through assignments and activities to help you understand what your customers experience when they encounter your brand and why that matters.
By the end of the course, you will have the insights you need to create, differentiate and market your products and services in ways that truly resonate with the people you want to serve and impact.
A course you can implement
in your business immediately
16 Course Units
Each of the course units takes you step-by-step through the Story Strategy Blueprint. You get video introductions and written instruction, read informative case studies and listen to audio interviews with business owners and industry experts. Practical assignments help you implement what you learn.
practical
Practical Learning
Focus your learning on key aspects of your business and use the exercises and tools designed to help you improve your thinking, generate fresh ideas and gain valuable insights that you can implement in your business right away.
expert
Expert Interviews
Listen to original interviews with experts and business leaders like Seth Godin and Chip Conley of Airbnb, that reinforce and support your learning. The lessons and insights these business experts and entrepreneurs share with you are invaluable.
The Brand Story Strategy Blueprint
Every successful business uncovers unmet needs by understanding the customer’s story. Then, and only then, do they create products and services, outstanding customer experiences and a winning marketing strategy. After years of working with leading brands, Bernadette Jiwa created the Brand Story Strategy Blueprint to help people like you to leverage what the world‘s most successful brands already know and do. You‘ll learn how to use this tool to grow your business throughout the course.
The Brand Strategy Course Testimonials
“The results have been great. We won new deals …with brands that we would drool over in the past. Our sales have substantially increased.”
About the course creator
Bernadette Jiwa helps people and companies to find their superpower and tell stories that set them apart. Named by Smart Company as one of Australia’s Top Business Thinkers in 2018, she is the author of eight best-selling books on story strategy, storytelling skills and marketing. Bernadette is also the founder of the Right Company business community.
She advises, consults and speaks with entrepreneurs and business leaders, from startups to Fortune 500 companies, who want to do work they’re proud of and create the future they want to see. Her work takes her from Melbourne to New York (and everywhere in between).
Bernadette’s popular, award-winning blog TheStoryofTelling.com has featured three times in Smart Company’s Best Australian Business Blogs list, topping it in 2016.
Are you ready to attract
more of the right customers?
The Brand Strategy Course will show you how.
You will have access to the course materials as soon as you join.
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