Uncover The EXACT Lessons, Strategies, Techniques & Editing Tips Taught by Direct Response Expert Jon Reyes…Guaranteed to Level Up ANY Video Editor.
Uncover The Principles, Strategies & Techniques to Direct Response Video Editing in this 8-Module Training
Meet your instructor Jon Reyes with 10+ Direct Response Marketing experience & learn why most creatives FAIL at leveling up in their careers.
2.1 – What is Direct Response?
2.2 – Why is Direct Response Important
2.3 – Branded Advertising vs. Direct Response
3.1 – What you need to get started
3.2 – Responsibilities as a Video Editor
3.3 – 5 Levels of a Performance Creative
3.4 – 5 Stages of Performance Ad Creative
4.1 – 3 States to Develop
4.2 – How to enter flow state
4.3 – Where to find inspiration
4.4 – 7 Tips to Become a Better Editor
5.1 – Product Benefit & Features
5.2 – Customer Research
5.3 – Customer Awareness Level
5.4 – Customer Sophistication Level
6.1 – The Truth about Performance Ads
6.2 – Video Ad Frameworks
6.3 – 3 Hook Types
6.4 – 7 Video Ad Types
7.1 – How to Organize Your Media Assets
7.2 – How to Create a Digital Asset Manager
7.3 – How to Use Drive Stream
8.1 – Video Ad Editing Process (11 Steps)
8.2 – How to Create Modular Clips
8.3 – Assembling Your Timeline
8.4 – Adding Titles, Effects, Colors & Overlays
8.5 – Winning Ad Breakdowns
Jon Reyes is a Creative Entrepreneur of 10 Years who specializes in Direct Response Video Production & Direct Response Design.
Having built multiple e-commerce brands and agencies in his entrepreneurial career – he’s acquired nearly every skill to run digital marketing businesses.
With 7,000+ video creatives under his belt, producing ads for hundreds of well known brands – his ability to create high-converted ads is second nature.
Jon Reyes has grown and trained teams of 50+ scriptwriters, videographers and editors to master the skill of Direct Response.
Now he’s giving away his learned knowledge and skills to creatives who are passionate about leveling up their career.
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