Anik Singal – SLO Academy

Anik Singal - SLO Academy

The all-in-one self-liquidating offer academy for Fa|…

Build a self-liquidating offer that can scale using paid traffic. Let us show you how.

Coaching

Monthly town-halls & community support to access expert marketing advice without the consulting fees.

AI-Powered

You have a full team of custom created AI tools including your own AI Chief Marketing Officer designed to help you every step.

Community

Join a worldwide network of expert digital marketers all focused on one thing: high converting SLOs.

Templates

Get the marketing & copywriting swipe files & templates we use when we’re building our very own SLOs.

A.I. Powered – AskAnik Instant AI

Unlimited immediate access to advice based on hundreds of thousands words of training.

This is like having Anik himself as your Chief Marketing Officer (CMO). But not just Anik, we’ve recreated his entire leadership team and transformed them into custom GPTs.

They don’t take days off. They don’t take vacations. And they work 24 hours a day.

Any time you have a question or need help, you can rely on this full AI CMO and leadership team to guide and support you. No waiting around. Even at 3 AM on a Sunday.

Expert Guidance In a LIVE Environment

8-Week live training & access to Anik Singal (Founder of ExpertScale)

You get 8 weeks of LIVE training with Anik in a group setting. This is your chance to hear directly from Anik on the biggest keys and strategies he uses for building SLOs right now in 2024.

During these 8 weeks of training, he’ll show you the exact methodologies, automations and strategies he’s putting to work in his own funnels.

Any questions, issues or challenges? This is your time to get them addressed by Anik himself.

Full Funnel & Offer Templates

8 funnel templates used to sell products from $5 to $10,000.

Whether you’re building a low-ticket, high-ticket or super-ticket self-liquidating offer funnel, we’re handing you the templates to use.

These are templates from the exact funnels we’re running right now. All you have to do is update them with your own information and you’re ready to launch.

Save yourself the countless hours of design and funnel building. We did it for you.

Education – Master Offers, Funnels & Traffic.

Multi-Module courses to Master Facebook, YouTube & TikTok paid traffic campaigns delivered by industry experts.

The key to a high-converting SLO comes down to three things. The offer, the funnel and the traffic.

When each works together, it becomes possible to quickly liquidate ad spend while bringing in leads 24/7 from all over the world.

Throughout SLO Academy, we offer numerous trainings to help you become a master of all three.

Unlimited Community Access.

Join a worldwide network of expert marketers all focused on the same goal. SLOs.

Our monthly town halls bring the industry’s top experts directly to you to demonstrate the most effective strategies and breakthroughs working right now.

We’re dedicated to creating the world’s #1 community for marketers obsessed with the same thing: SLOs.

We constantly help each other create our SLOs and review the hooks, the funnels and flows. Many minds together instead of just one. It’s like having a worldwide marketing team at your beck and call.

Offers, Bumps, Upsells & Backend Asset Bank.

Sales pages, webinars, videos, facebook ads, emails & more.

Consider this your go-to “Bank” for every kind of template and example you need while building out your offers…

Whether you need specific examples of bump offers, upsell offers, backend offers, super-ticket products or something else – we’ll give you the exact ones we’re running ourselves and other funnels we hack for you.

We’re always adding more. So check back for frequent updates on what we’re using for our own marketing.

Meet Our Founder, Anik Singal

Fast-forward to 2023 and I’m now helping hundreds of information businesses and online entrepreneurs.

Not beginners either. I’m talking about the “big guys.”

Most were pulling in 7-figures a year. But some of them were 8-figure businesses too. These businesses were established and by all accounts had it “figured out.”

But time and again, there was ONE thing that they all seemed to lack.

Self-Liquidating Offers.

I found myself asking WHY it seems I can scale businesses in our world so easily and fast. I mean, I had 8-figure a year entrepreneurs asking me how to scale their businesses even more.

I racked my brain for months.

Finally, it clicked.

It was my ability to build offers that can immediately go to paid traffic – aka Self Liquidating Offers (SLOs). I realized then that this was the key to controlling your destiny and building a scalable business.

I’d been doing it for YEARS, but it finally dawned on me that this was my true “Super Power” as a digital marketer and entrepreneur.

What exactly is a self-liquidating offer (SLO)?

A Self-Liquidating Offer is a product or service that pays for its own advertising costs.

No – that’s not meant to be an earnings claim. It simply means that the offer is designed to offset (or mostly offset) the cost it takes to acquire the new customer. Are 100% of offers self-liquidating? Of course not. It takes many factors to become self-liquidating, but these offers are built with that goal in mind.

SLOs are one of the most powerful tools that online entrepreneurs have in their arsenal. With an SLO, the aim is to quickly generate new leads and convert them into paying customers.

Think of it this way.

If you spend $35 acquiring every new customer, the customer needs to spend $35 in your funnel (or close to it) for the offer to be considered self-liquidating.

But here’s the deal…

Even if an offer DOES NOT cover 100% of the ad spend, it’s still better in my mind.

Why?

Because when done right, you’re able to get BUYING customers that can continue buying and upgrading to your other higher-ticket offers.

Technically it’s possible to do that with “free leads,” but it is so much harder.

So what’s the key to making this happen? It all comes down to the 4 main components every SLO needs…



Every SLO needs these 4 main components.

Look around at any high-converting SLO and you’ll find the same four things.

Component #1 – An Irresistible Offer

Not a “good” offer. Not a “great” offer. You need a truly irresistible offer that is a no-brainer for your target audience.

It has to be at the right price point that people buy without friction and it needs to solve a significant problem for your audience.

Inside SLO Academy, we’ll help you identify the irresistible offer that’s perfect for your business and your target audience.

Component #2 – A High Converting Funnel

With the right funnel, you’re able to seamlessly ascend your buyers from your low-ticket or front-end offers to your higher priced backend offers.

This can dramatically raise your average order value (AOV). Everytime you raise the AOV of your customers, you’re able to spend more to acquire them.

When you can outspend your competition for high-quality leads, you can dramatically boost the profitability of your funnels.

Component #3 – A Steady Stream Of High-Quality Traffic

By using paid traffic, you’re in control of how many people and leads filter through your funnels. You no longer have to rely on hard-earned “organic” traffic and you don’t have to waste your time constantly posting on social media.

With the right strategies and targeting, you can use paid traffic on platforms like Facebook, YouTube or TikTok to send determined, high-intent leads to your offer.

Component #4 – The Right Mix of Data

The magic of any SLO can be found in the data. When you hit certain metrics (that we’ve analyzed again and again) you’re able to really turn the traffic dial and scale your funnels.

We’ll show you the exact metrics you need to hit, and teach you exactly how we achieve them with the right mix of bump offers, upsells, downsells and funnel “extension” methods.

Now that we’ve got the main components down, which type of SLO is right for you?

Well, it depends on what your business needs…

What are the 3 types of self-liquidating offers?

There are 3 main types of self-liquidating offers. Low-Ticket SLOs, High-Ticket SLOs and Super-Ticket SLOs.

The price point is one of the chief differences, but it’s not the only one. They each require their different things and have their own benefits.

Check them out…

I’ve done these all in my career and they all have their own benefits for different companies.

The right one for you and your business is determined 100% by your business and your target audience.

In SLO Academy, we will help you determine exactly which type of SLO is perfect for you and your audience right now. Once we’ve nailed that down, we’ll help and support you as you begin to build, launch and scale your SLO funnel.

Every information marketer should have a self-liquidating offer.

Is it possible to scale WITHOUT an SLO? Sure. I’m not here to tell you that there is only one way to do things.

But in my experience (and from the experience of those I’ve consulted) having a high-converting SLO makes the entire process much faster and easier for a variety of reasons.

The 5 biggest benefits of building a self-liquidating offer.

Offer #1 SLOs Allow You To Buy & Control Traffic

The #1 key that allowed me to sell so many courses has been the ability to sell using Paid ads and specifically – low-ticket offers.

I’ve sold books, courses, coaching and consulting.

But, if it wasn’t for paid ads, I wouldn’t have the email list, the traffic and the audience.

I always say paid ads are amazing except for the fact that you have to PAY for them. At one point we were spending as much as $30,000 a day in ads. I think it’s obvious that you’ll go broke fast spending that kind of money unless you’ve figured out the funnel, the marketing & sales.

…in comes SLOs.

Thanks to my SLO offers (low-ticket & high ticket webinar offers) – I was able to recover a large share of what I was spending daily. This allowed me to scale more aggressively without burning a lot of money.

So, one of the KEY benefits of SLOs is the ability to buy traffic & control how much traffic you buy.

*These statements are based on my results and experience. They are not typical. All results may and will vary.

I’ve been doing this for 20 years. I have a big audience. I have a team. I’ve invested millions in paid advertising. This is for your education. I just want to share my frameworks, that is all.

Offer #2 You Can Build an Empire With $5 Products

In 2024, I’m focusing my efforts completely on offers between $5 and $30.

I’ll be publishing many digital workshops and books at $5 because that price is testing out very well for me.

Physical Book Funnels
Digital Book + Masterclass Funnels
Masterclass Funnels

The goal is to build AUTHORITY offers that allow the cold market to interact with me. The more the market experiences me, the more they’ll upgrade to my higher-level programs.

20 years ago, my career started with low-tickets. I’m returning to my roots after having done it all because low-ticket SLOs have always been how I got the most growth.

When I look at my business, the greatest growth seasons going back 20 years were always when I focused on Low-Ticket SLOs.

These $5 offers allow you to go wide and go cold. People won’t hesitate in “taking a chance” on you. And, once they experience you, they’ll stick around for a long time.

*These statements are based on my results and experience. They are not typical. All results may and will vary.

I’ve been doing this for 20 years. I have a big audience. I have a team. I’ve invested millions in paid advertising. This is for your education. I just want to share my frameworks, that is all.

Offer #3 You’re Building Full Lists of BUYERS – Never “Freebie Seekers”

Times have changed. Email deliverability has really changed.

This past year I entered a new market of teaching “experienced” information marketers. So I need to enter the market all over again. My old email lists are all for fresh entrepreneurs looking to do affiliate marketing.

That list is old and frankly dying.

Now that I’m building this new list, I’m focusing on buyers only.

Even if someone has spent only $1 with me, the lead is far better than a Free lead. Especially now with the changes made by Google, Yahoo and Bing…

But, notice how I’m still focusing on LIST BUILDING – it’s still KEY…

In 2024, all the major email services rolled out huge changes. They want to make sure you’re sending quality emails & your audience is opening them.

I’ve seen a major difference in my email open rates & also in my facebook group communities, the engagement of BUYERS is far above that from free leads.

So, grow slower but grow with SLO offers.

*These statements are based on my results and experience. They are not typical. All results may and will vary.

I’ve been doing this for 20 years. I have a big audience. I have a team. I’ve invested millions in paid advertising. This is for your education. I just want to share my frameworks, that is all.

Offer #4 SLOs Help You Scale to Worldwide Audiences

The craziest thing is that the World of “Top 5” advertising is gone.

Listen, countries around the World that we avoided always for ads are now BUYERS. Sometimes, they’re actually better than the US. All over…

Asia
Eastern Europe
UAE
Africa
South America
and many more…

The best part is I’m now scaling my business Worldwide, but in the easiest way possible using simple Facebook ads. Advertising has gotten easier and easier now with the growth of A.I. and algorithms. I’m actually beating most of the TOP media buyers by creating ads the absolute simplest way.

Use these low-ticket offers to take your business International – all from simple Facebook ads – I’ll show you how in SLO Academy…

Facebook ads are getting so powerful. Their algorithm can now easily detect and optimize by BUYERS.

So, I just write a good ad, load it up and hit submit. I don’t do any targeting because the pixel is that strong. Facebook finds me buyers all over the World without me doing a thing.

Offer #5 SLOs Can Be Sold Compliantly – Without The “Hype”

It’s no secret that Compliance has become more important than ever for marketers.

Personally, switching to more compliant marketing has been a great gift for me.

I’m bringing in better customers, converting great and building high LTV.

Low-ticket SLOs are the best for compliance, because the high impulse nature of these allows you to not go crazy with your copy. Just look at the copy of this page. I’m being compliant – you can too. I’ll show you how inside SLO Academy.

When you do advertising and go straight to Webinars or booked Phone calls, there’s a lot of money on the line. There’s a lot of pressure to convert…

And when we feel the pressure, we make mistakes. We say things we shouldn’t.

We make promises we’re not qualified to make and so much more. I love doing high-trust SLOs because people buy on TRUST and VALUE, no hype needed!

Our mission: show you how to create an SLO & actually help you build it.

I’ve spent the past 21+ years helping people build their online businesses. But for most of the time, I had always focused on beginners.

One day it hit me.

For over two decades I’ve been building funnel after funnel, offer after offer and spending millions on paid traffic. These are the EXACT things that more experienced marketers want to know about.

Then when I started consulting directly with established businesses – a lightbulb went off.

I have so much experience, knowledge and data on self-liquidating offers that can help so many different people around the world.

That led me to creating the SLO Academy.

My mission is to help entrepreneurs and businesses finally take control back and scale in a way that reduces stress, avoids burnout and can be done in a sustainable way.

The features you need to build, launch & scale your self-liquidating offer funnel.

#1: AskAnik CMO AI + Your Full AI Leadership Team

Yes, this is like having ANIK SINGAL himself as the CMO of your information business. We’ve pulled out all the stops and created a truly unique AI consulting experience at the center of SLO Academy. This AI is fully trained to guide you and answer all sorts of complicated questions you might have as you run and scale your business.

So what exactly does AskAnik AI do? We’re glad you asked. It’s been designed to…

Help you identify and pinpoint the perfect sub-niche to own with your funnel…
Design the entire funnel and help you every step of the way…
Help and support as you create and build your funnel’s backend…
Write powerful copy, using my exact copywriting formula…
And help you create the actual products you’ll be selling in your funnels…

And AskAnik AI is just the start.

We’ve created an ENTIRE team of Custom AIs for you to use daily in your business.

Best of all, they don’t take days off. Never take a vacation.

#2: 8 Week CORE Masterclass With Anik

One of the CORES of SLO Academy is 8 weeks of LIVE training with Anik in this group setting.

When you dial in these 3 types of SLOs, it’s possible to liquidate ad spend even faster and bring leads into your funnels from around the world, 24/7.

During this 8-week training, I’m going to show you the exact strategies, automations and methods I’m using in all 3 of my SLOs right now.

We’ll come together once a week for 8 straight weeks – giving you time to implement and build in between trainings…
Full Q&As are available with me so you can ask me whatever questions you have as you’re building your SLOs…
I’ll be teaching you the exact strategies I’m using right now in my own funnels. This is very hands-on…
Because I’m building these funnels myself right now, you know every single strategy and methodology is being used at this exact moment…
I’ll give you full metric breakdowns on how I’m tracking performance and KPIs…

I’m here to help YOU on this SLO journey.

#3: 8 Week CORE SLO Coaching

This is 8 weeks of LIVE Masterclass training with the top EXPERTS in my own company. These are the same people who build, write and launch my own SLO funnels with me. No one knows my funnels inside-out better than my team.

With this 8-week coaching program you’ll get access to…

My lead copywriter who creates the copy for all of my funnels

(including this one), all of my emails, upsells, bumps, downsells

and more…
My director of content who creates the entire fulfillment packages for every funnel we build…
Full Q&As available with my full expert team – bring whatever questions you have while building your own funnels…
Full reviews of what you’re creating with specific feedback and advice based on your needs…
And so much more…

Whatever help and support you need while you build your own SLOs, my team is here to support YOU. This is 8 weeks of LIVE coaching.

#4: The Exclusive “Work Together” Community

Every single month we bring in some of the world’s top digital marketing experts to discuss the top strategies they’re using right NOW in their own SLOs.

And that’s just the start.

You also get full community support from digital marketers around the world all focused on ONE thing: Self-Liquidating Offers.

With this community, you’ll get…

Frequent town-halls where we bring in the world’s biggest experts on specific topics and have them teach you exactly what they’re doing…
Exclusive networking opportunities with some of the top digital marketers from all around the world…
Stay informed about the latest marketing trends and strategies that are working best from fellow community members…
This is also like having your own marketing team that’s available to you 24/7! Expert marketers from all over the world – all here to support you!
And so much more…

We’re dedicated to building the #1 community in the world for everything SLO. Join us!

#5: My Low-Ticket Funnel Templates

Why start from scratch when we’ll hand you 4 of our top converting low-ticket funnel templates. Just put in your own information and offers and these are ready to go.

These are the exact funnels that I’m running right now to build entire lists of buyers and ascend my leads into my backend offers. I’m putting my money where my mouth is and giving you the specific funnels I just built.

You’ll get my…

$5 Digital Book + Masterclass SLO Funnel Template…
$10 Physical Book SLO Funnel Template…
$5 Masterclass SLO Funnel Template…
BONUS: This Exact $5 Challenge SLO Funnel Template…

If you’re looking to build and launch a low-ticket self-liquidating offer, then these templates can give you a massive shortcut.

#6: My High-Ticket Funnel Templates

Let’s get your backend offer dialed in and ready to scale. We’ve cut out a ton of the time and effort for you with these templates.

These are the exact funnels that I’m using right now to sell products that cost between $1,000 and $3,000 each. If you have a high-ticket product or are creating one right now, these templates are the exact ones that I’m using.

And anytime I build a new high-ticket funnel, I turn to these templates myself too.

You’ll get my…

$2,000 Webinar SLO Funnel Template…
90-Minute Onboarding Webinar Funnel Template…
24/7/365 Evergreen Webinar Funnel Template…

Again, why start from scratch when we’ll hand you over the exact design and formatted template that’s been converting for us?

#7: My Super-Ticket ($10,000+ Offers) Funnel Template

Now, I’m handing you over the exact funnel template I’ve been using to sell products and offers for over $10,000 in 2024. When you add a super-ticket to the backend of your funnel, it becomes possible to dramatically raise your AOV (average order value) even with a few conversions.

That’s a game-changer when it comes to running paid ads. You’ll see…

Exactly how I position my super-ticket offers and how I write my copy…
The sales strategy I use when I’m converting people into $10,000+ programs…
How the funnels and pages are structured so much differently than when I’m running low-ticket…
And so much more…

If you have a super-ticket offer (or are creating one right now) this funnel template can save you a ton of time and energy. Steal what’s working for me!

Now it’s time to start scaling with a self-liquidating offer funnel.

Join SLO Academy Today!

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Anik Singal – SLO Academy