(Finally!) nail your message, package your work into a big idea, and craft the perfect words to differentiate yourself like a QUEEN (even if youâre in a similar field as everyone else and have no idea how to stand out & sound fresh)
Trying to figure out how to package your work into one BIG IDEA can feel like mission impossibleâespecially if youâre just starting out and trying to get a grasp on what the heck you want to be known for. (And how on earth to describe it in a way thatâs fresh, interesting, and succinct.)
Do any of the following sound like your current nightmare? ?
1. That whole 15-second pitch thing? Sounds more like a 10-minute ramble of doom.
You have a general idea of what you want to say, but youâre still missing clarity and itâs painfully noticeable every time you try to describe who you are and what you do. There must be a more elegant & powerful way to put this?! (PLEASE, LORD DICTIONARY.)
2. You tried writing the copy for your website, but HAHAHAH, (a) Torture, and (b) It all kinda sounds like a bigggg, meandering, long-winded digression.
âWelcome to my website, hardy har har har har!ââanndddd then you face palm. Youâre lacking direction & succinctness, which totally happens to EVERYONE at this stage. When you donât have a clear message, you end up wandering all around the page and your ideas get lost. (And so do your darling readers.)
3. You donât want to sound like everyone else, but you also just donât know what else to say to sound fresh, compelling & interesting.
Youâre supposed to âdifferentiate yourself,â but how? Everything has been taken, or at least it feels that way. You worry you arenât original enough to get noticed. But, you also donât know how to solve that problem.
4. Youâre totally overwhelmed by perfection paralysis.
Not being able to nail this is seriously getting in the way of your progress. You canât move forward until you nail your messaging, but right now it feels like you might be waiting another 100 years before you finally figure out the perfect way to âword it.â
5. Youâd rather eat giant, hairy cockroaches than read your own bio aloud.
Yup. Say no more. Writing about yourself only serves to highlight your own uncertainty about what in the living hell you are doing or why anyone should care. ?
Oh, and letâs not forget lucky number 6: Not being able to nail your messaging is delivering a serious blow to your confidence. Imposter syndrome is kicking in harder than ever, telling you that your business idea isn’t going to work out. But, thatâs just because you havenât figured out how to talk about that idea yet. But, once you do? All that confidence runs right back into your veins. Turns out, how you describe your work not only affects how valuable others perceive it as, but how valuable you perceive it as. Not being able to talk about your idea = massive source of imposter syndrome.
Isnât that the ugly, sebum-filled truth? (Ugh, sebum.)
A memorable, sticky message is often the missing piece of the puzzle: it doesnât matter what you do, the way you package what you do is a game-changer. There might be one-hundred other people in your sphere who do the same exact thing as you, but you know whoâs going to attract all the followers, fans & clients?
The person with the message that excites the most.
When you have an exciting, buzz-worthy message, it produces an instant chain reaction: way more Instagram followers, way more clicks, way more subscribers, way more interest in your work, way more clients, way more fanfare, way more word-of-mouth, way more reputation, and, of course, way more money.
Your messaging does the heavy lifting for you. ?ď¸ââď¸
And you know what else happens when you have an exciting message thatâs memorable & sticky & soundbite-able?
On average, customers spend twice as much every year 2ď¸âŁ.
They recommend your stuff 1.5 times more! â¨
Theyâre wayyyy less price sensitive: theyâre 2.3X more likely to pay premium ratesâand not balk at the cost (a game-changer if youâve struggled with push back for even basic invoices)
Your brand gets shared all over the internet without you even having to do anything ?
You get invited to speak, contribute, be on podcasts, dance with the wolves (thatâs code for âattend fancy retreats in Norway”)
Your reach explodes with far less effortâand zero ad spend, if youâre really hardcore
And, your average annual revenue goes through the ROOF *makes sign with fingers*
*From a study from The Harvard Business Review titled The New Science of Customer Emotions.At last: a formula designed specifically to help you nail your message and package your work into a big idea that lands. (And that youâre excited about, too!)
The Magic Message Bootcamp is a message-finding framework that will help you distill your big idea and package it into a brilliant message that the world will clamor forâand that will change the way you do business forever.
Whether youâre a freelancer, a small business owner, or a Fortune 500 company, The Magic Message Formula walks you through a proprietary 18-part, step-by-step process to help you get clarity on your brand positioning, determine your value proposition, use both to strategically flesh out your signature message, and then put that message into yummy, sticky, marketable words thatâll sell your stuff like gangbusters. (And there are practical examples for all three!)
If youâre struggling with what makes you unique and how you can differentiate yourself beautifully in the marketplace, this is what youâve been missing.
Your message (finally!) nailed ? and your work packaged into a big idea that instantly gets customers excited
A brilliant new way of defining your work & instantly communicating your valueâwithout stammering, shuffling, or second-guessing yourself silly â¨
A refreshing new perspective on your own value thatâll breathe new-life into your mission & completely re-energize your business
Killer brand positioning that strategically differentiates you in the marketplace
All-new copy for your home page! (Yup, Iâll walk you through using your message to write out your super duper critical homepage copy.)
BONUS: Youâll also get formulas for writing your opt-in, your sales pages, your product descriptions, and your contact page, too! Itâs like getting two programs in one! ?
BONUS: Youâll get the formula for writing a killllller professional bioâlong, short & microâthat youâre finally proud of (and donât cringe at!). Super awesome for use on your site, your Linked In, on your socials, at the bottom of your blog posts, or anytime anyone asks you to âsend over your bioâ and you basically want to die
A snappy & succinct elevator pitch that you can use anytime anyone asks the dreaded question, âSo what do you do?â (Very handy while out at networking dinners or sitting at a cocktail bar chatting up a stranger)
Complete, unshakeable clarity about who you are and what makes you awesome so you can go forward with confidence & killer instinct
And a pleasurable time reimagining your value and working through all of this from a position of a real and effective messaging strategyâno spaghetti on the walls here! ?
The Magic Message Formula is our proprietary step-by-step messaging framework, including lots of over-the-shoulder examples, and plenty of horse laughs.
âWhat makes me special?â âThere are a million other people doing the same thing.â âIâm not an expert in anything and don’t have a big nameâI’m not sure how to make people pay attention?” Well, friend, first thingâs first: weâre gonna banish THAT from your brain and go in to find your REAL superpower & point of differentiation, you so go from feeling like youâre âjust another ___________” to “hottest smoke show on the block.” (And you know it.) Inside, weâll work through seven (7) different writing exercises together thatâll help us nail your biggggg brand promise. Youâre sure to have a ton of lightbulb moments about what you want to be known for, right out of the gate!
Find your signature message and own it, baby! Next, weâre going to take your big brand promise(s) and use them to strategically develop your brand positioning in the marketplaceâone of THE most important pieces of the messaging puzzle (that most people donât know they need!). This is all about packaging your work. The same business can be packaged in a variety of different ways, so the question becomes: how do we want to package yours, and why? Hint: you want your customers to say, âThis is the kind of business for ME.â And we want to deliver on your big brand promise!
Once we’ve found your magic message & personal wow factor, we’re going to get our pencil lead dir-tayyy to articulate that wow-factor on the page. We want it turn your signature message into yummy, sticky, memorable words that feel original, new, and ultra-appealing: so that’s exactly what we’re going to do! No clichĂŠ muck you’ve seen coming and goingâlike “I help women step into their power.” Ohhhh, no. We aren’t going there. We’re going to do the exact opposite: take your message & pump it full of appeal. This is the fun part: finding a fresh new way to way to position yourself & your ideas so you don’t sound like a dime-a-dozen, so people instantly clamour for it, and so people totally want what you’re selling. (Especially when you spell “clamour” like you’re British.)
And finally, weâre going to take your magic message and spread it on thiccccck! This is like getting two programs in one, because we donât just find your message: we learn how to take that message and incorporate it across your website in the critical places that matter the most: your homepage! Here, youâll learn the formula for using your message to write a grippy headline and subheadline that instantly explains your work in a way that feels magical, and then four different types of crossheads you can use down the page to get people HOOKED.
Hereâs How It Works!
The Magic Message Bootcamp is an 18-step formula you can apply to your ideas to distill your BIG MESSAGE.
The formula is laid out in a series of eighteen different video steps and hands-on writing formulas, designed to be done in order and build off the last.
By the end, youâll not only be able to explain who you are and what you do in a way that feels fascinating, but youâll be able to communicate that on your homepageâand your entire website.
This is not a course, but a framework you can use to apply to your copy over and over again.
Everythingâs ready for you right now inside our online portal, and youâll be able to login right away and get started. Youâll have lifetime access, so thereâs no rushâbut your shiny new message is going to change everything. (Especially the way you feel about promoting yourself and being seen.) â¨
Get a fresh new message thatâll breathe all-new life into your business this year using The Magic Message Formula. (Oh boy, does this sound like âMagic Mike?â Should we have named it The Magic Mike Formula??? Seriously rethinking some things.)
Words really are magic. The right ones give you confidence, chutzpah & courage. The right ones make you feel excited, buzzy, invincible. The right ones convince you that this really IS a good ideaâand the right ones convince other people of that, too. The right message, written in the right way, is the difference between a $10,000/year side hustle, and a $300,000+ year career. If you wish you had a magic wand that would turn you from no-name into household name, this is that magic wand.
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