Augment – The Augment MBA

Learning Experience

Everything You Need for Success

Learn from the Best in Business

Take 200+ classes including video lessons, case studies, quizzes, and handbooks.

Connect with Entrepreneurs

Engage with fellow students through dynamic in-person meetups and interactive online events.

Unlock Proven Frameworks

Access hundreds of PDFs on top of the video courses that will help you use the best strategy for your own business.

Who is Augment for?

Aspiring Entrepreneurs

Learn the tools you need to start a business—from idea stage to scaling and beyond.

Startup Founders

Learn how to inspire teams and create a culture of high performance, trust, and ambition.

Business Owners

Bring your business to the next level with real-world growth strategies.

Curriculum

The MBA for Entrepreneurs

Modern Business Education

Augment offers a modern education to aspiring entrepreneurs and founders.

1. Strategy & Innovation

This introductory module dives into the core principles that guide decision-making and problem-solving in the startup world.

This module covers

• The Problem-Oriented Mindset
• Steve Blank’s Value Proposition Formula
• Assessing Market Opportunities
• Market Sizing: Waze’s Qualification Matrix
• Picking the right Business Model
• The Customer-Centric Approach
• The Customer Discovery Journey: Lessons from Airbnb and Netflix
• Waze’s Customer Segmentation Framework
• The Product Adoption Curve

2. Entrepreneurship

Adopting an entrepreneurial mindset is key to success at all stages of business. This module brings you insights into how the world’s most brilliant entrepreneurs spot ideas, find customers, and scale businesses.

This module covers:

• The Entrepreneurial Mindset
• The Three Ingredients of a Business Idea
• Building an Minimum Viable Product
• Blue Ocean vs. Red Ocean Markets
• Learning from Failure
• Go-To Market Strategies
• Picking the right Co-Founders
• Competing with Giants: How Wikipedia beat Google
• The Art of Pivoting
• Bootstrapping vs. Raising Funds
• Fighting Resistance: Lessons from Shazam.

3. AI for Business

Master the mindset that separates casual AI users from power users. In this module, you’ll learn the four key principles that transform AI into a consistent force multiplier for everything you do—all with the man who introduced ChatGPT to the world.

This module covers:

• Mastering AI integration at Work
• Avoid Errors at Work With AI With a Human in the Loop
• The History of AI and What’s Next
• Breaking Through Creative Bottlenecks
• Using AI to Eliminate Friction and Drive Innovation

4. Leadership

Learn how to build a strong team from some of the world’s most successful entrepreneurs & executives.

This module covers:

• Setting stretch goals: the OKR Framework
• The Sandboxing Framework
• Aligning Missions, Goals and Results
• Task Prioritization Techniques
• Running Effective Meetings: Amazon’s Two Pizzas Rule
• Understand and Combating the HIPPO Effect
• Creating Time for Thinking: Lessons from Jeff Bezos and Eric Schmidt
• Becoming a Heat Shield
• Overcoming the Imposter Syndrome
• The Anti-Complex Framework

5. Sales & Negotiation

For entrepreneurs, mastering sales and negotiation techniques is essential. This module is designed to equip any entrepreneur with the tools to grow their business through sales.

This module covers:

• Discovering the Buying Motives
• The Trusted Adviser Posture
• Risk Reversal
• The Two Types of Questions
• The Power of Attitude
• Being Assertive vs. Patient
• Using the Voice of Customers
• Mastering the Pitch
• Building Your Personal Brand

6. Business Operations

How are businesses actually run? It’s all about the operations. In this module, you’ll learn how to make the different pieces of the puzzle work together.

This module covers:

• Processing Customer Feedback
• Navigating through Crises: Lessons from Lime
• Forging Business Partnerships
• The Rules of Expansion
• Organic vs. Inorganic Growth
• Community Building: Wikipedia’s Playbook
• Defining Company Values
• The Friction Reduction Framework
• Building a Premium Brand
• Authentic Branding

7. Management

This module explores key management concepts and techniques to help entrepreneurs move their company forward.

This module covers:

• The Science Behind Motivation
• Making Hard Decisions
• Mentorship & Sponsorship
• The Massive Transformative Purpose
• Alignment: Lessons from YouTube
• Combating the Halo Effect
• Hiring and Onboarding Principles
• Diversity and Inclusion
• Bonuses and Promotions
• The Rules of Professional Success

8. Financial Accounting

No business education is complete without a robust knowledge of Financial Accounting. In this module, you’ll learn to interpret and manage financial information, a crucial skill for making informed business decisions.

This module covers:

• Financial vs. Managerial Accounting
• The Accounting Equation
• The Three Financial Statements
• Understanding the Income Statement
• Assessing Company Health
• Breaking Down Liabilities
• Cash Inflows and Outflows
• Financial Ratios

9. Personal Branding

No entrepreneur’s toolkit is complete without a strong personal brand. In this module, you’ll learn how to build and leverage your personal brand to open doors, attract opportunities, and drive business growth.

This module covers:

• Telling Compelling Stories
• Creating Engaging Content for LinkedIn
• Mastering the LinkedIn Algorithm
• Converting Online Presence to Business Opportunities
• Overcoming Imposter Syndrome
• Repurposing Content for Maximum Impact
• Analyzing Performance Metrics
• Building Trust and Credibility Online