By now, you’ve both guessed the sort of copywriting I’m referring to — otherwise you’re curious to know what it’s.
It’s definitely nothing new…
Actually, it’s the type of copywriting that made legends of individuals like Claude Hopkins, John Caples, Dan Kennedy, Gene Schwartz, and others…
And to say you’ll be becoming a member of “copywriting royalty” just by embracing and studying this writing ability is an understatement to say the least.
In fact, I’m speaking about lengthy-type gross sales letters…
Easy, extremely conversational, and private letters that comply with a method and supply one thing of worth to individuals who have an expressed curiosity in a selected matter…
Identical to the one you’re studying now!
As a result of what is that this letter, in any case?
At its core, it’s a easy letter from me to YOU… about writing — a subject you and I are each involved in!
And right here’s one thing that surprises most individuals…
Writing one is way easier than it seems!
There’s a “secret structure” that each profitable lengthy-type gross sales letter follows, which I’ll share with you in a second.
As soon as you already know it, and may grasp the few core secrets and techniques that go into making an extended-type gross sales letter profitable, after which mix it with your individual “voice” and private aptitude…
You can also have what it takes to write down letters able to producing six, seven, and in some circumstances, eight-figures for their purchasers.
And for writers with that superpower…
The sky’s the restrict…
All because of the HUGE FEES lengthy-type copywriters can command — and the ONE WORD each gross sales letter author loves to listen to:
ROYALTIES!
Now, you would possibly suppose “royalties” are one thing solely e-book authors with bestsellers get…
Just like the thousands and thousands of {dollars} former president Barack and first girl Michelle Obama have earned from their e-book gross sales… or J.Ok. Rowling makes from the Harry Potter franchise.
However on this planet of copywriting — you don’t must be an “Obama,” a “Rowling,” or every other well-known writer to earn royalties that carry on paying 12 months after 12 months…
ANY copywriter who writes lengthy-type gross sales letters can earn them…
And people royalties will be substantial — wherever from 5 to seven figures…
Producing a sort of “passive” earnings that no different type of copywriting can generate…
Cash that retains rolling in… and may develop with each new letter you write.
I’ll clarify how the cash works for lengthy-type copywriters — and why corporations are paying greater royalties at the moment than ever earlier than — in only a second.
However first, why is the cash so nice right here?
It has to do with how gross sales letters are used to generate huge gross sales on-line and the direct-response corporations that use them.
Not like the “image” or model promoting you see in newspapers and magazines…
Direct-response is any sort of commercial or letter that asks you to take an speedy and particular motion — whether or not it’s to order the product proper then and there in your cellphone or laptop… or request extra details about it.
Firms use direct response to advertise and promote every thing underneath the solar, from mattresses to monetary newsletters… well being dietary supplements to fruit baskets… automobiles and academic sources… and extra.
Nonprofit organizations elevate billions utilizing direct-response methods, too — from political candidates to environmental organizations to youngsters’s aide teams.
Even the multibillion-greenback Enterprise-to-Enterprise market makes use of direct-response gross sales letters, making it one of the crucial profitable and in-demand specialties for copywriters.
All of them thrive with direct response as a result of a properly-written letter can herald thousands and thousands of {dollars}.
And, after all, nowadays the lion’s share of direct response is finished on-line — which suggests no must spend thousands and thousands of {dollars} on stamps, paper, printing, dealing with… not to mention buildings, warehouses, gross sales and help employees.
So the place does the majority of all that advertising and promotional cash go?
Two locations:
And in each circumstances, gross sales letters — and copywriters — play a large position!
That’s as a result of “words” are the best leverage level for any direct-response firm.
The gross sales letter a enterprise sends out to its prospects MUST convey the precise message… say the precise issues… be structured in the precise approach… and be written to make the possible purchaser need to take motion.
In any other case, thousands and thousands of {dollars} can get left on the desk.
That’s why expert copywriters are price their weight in gold.
It’s why copywriters are so revered by entrepreneurs…
It’s why corporations will get into bidding wars to land the precise author…
And why it’s common for expert copywriters to earn $10,000 to $25,000 to write down a single letter…
With six-determine royalties generated on prime of that.
Actually, I do know one copywriter who was paid $100,000 monthly — simply to write down letters like this one!
This cash is feasible for expert copywriters due to one factor:
In direct response, gross sales letters are the engines that drive income and income…
And the distinction between a great letter and an ideal one will be thousands and thousands of {dollars} in income for an organization.
Give it some thought…
You’re a marketer wanting to supply a $500-per-12 months publication subscription to your 200,000 prospects.
So, you rent a mean copywriter and pay her or him $5,000 to write down it, with a 3% royalty on gross sales.
And the “average” letter written by that “average” copywriter generates an “average” one half of 1 p.c response — 1,000 orders at $500, which equals $500,000 in gross sales.
Not unhealthy, contemplating that gross sales letter value you nothing to ship, other than what you paid the copywriter.
However let’s say a extremely expert copywriter writes a letter that generates a robust 2% response…
Now as a substitute of 1,000 orders at $500, you’ve 4,000 gross sales…
And as a substitute of $500,000 in income, you herald $2,000,000!
The marketer is thrilled…
However what concerning the copywriters in every of those circumstances?
The common copywriter pocketed $5,000 to write down the letter, plus a 3% royalty on the $500,000 in gross sales his letter generated — which equals $15,000.
That’s one letter — $20,000.
Fairly good, proper?
However the extra expert author — she or he did a lot higher.
That’s as a result of expert copywriters can command greater up-entrance charges to write down the letter — on this case, extra like $10,000 to $15,000…
AND greater royalties… usually round 5% within the info publishing world.
So, on $2,000,000 in gross sales, that extra expert author pocketed $100,000 on royalties alone — PLUS the $10,000 to $15,000 in up-entrance writing charges…
For a complete of $110,000 to $115,000!
However wait…
It will get an entire lot higher!
As a result of that letter was so profitable — the corporate isn’t simply going to make use of it “once” and throw it away…
They’ll doubtless use it once more… and once more… and once more — for so long as that letter retains producing income, or one other letter comes alongside and beats it.
And every time that letter get used…
The copywriter will get paid royalties…
So, think about writing one letter — and racking up as a lot as $100,000 each time that letter will get despatched!
However the copywriter cash prepare doesn’t cease there.
As a result of your letter was so profitable, the marketer who employed you isn’t going to need to lose you to the competitors.
So, he’s going to need to “lock you in” for the following letter… and the following one… and the following one…
And as a substitute of $10,000 or $15,000… you could be paid $20,000 up entrance for your subsequent letter…
Otherwise you could be provided a 5-determine month-to-month retainer, with a deal to write down “X” variety of letters a 12 months… simply to be sure to’re not misplaced to the competitors!
And whereas that first letter you wrote remains to be producing thousands and thousands for your consumer and paying you tons of of 1000’s of {dollars} in royalties…
You might need written one or two extra letters for totally different merchandise which are producing related royalties…
Immediately, you’re ready the place you’ve a assured earnings of between $10,000 and $20,000 a month…
And as you proceed to write down profitable letters, you’re seeing royalty checks that may prime $200,000… $300,000 every time your letters get despatched out!
All of the whereas, your consumer is thrilled to pay you this cash as a result of each letter you write is bringing in thousands and thousands of {dollars} in new income!
That, in a nutshell, is “how the money works” in direct response… and why the earnings for copywriters will be so off the charts.
And it’s why, after 25 years, it was time to “elevate” the title of our flagship program…
To mirror the ever-rising potential for copywriters to write down million-greenback gross sales letters AND generate seven figures in charges and royalties sooner than ever…
In fact, reaching this degree of success is simply doable for writers who’ve mastered the artwork of nice lengthy-type copywriting — the very expertise you’ll be studying in our utterly revised Accelerated Program for Seven-Determine Copywriting.
As a result of make no mistake — these examples I simply confirmed you might be NOT hypothetical.
AWAI Co-Founder Paul Hollingshead has written loads of gross sales letters within the monetary area of interest that introduced in thousands and thousands in gross sales…
Incomes him single royalty checks as excessive as $185,000… from only one letter!
AWAI member Christian Nix wrote a gross sales letter that did so properly, the corporate he wrote it for turned it right into a video presentation that introduced in $10 million…
THEN they repurposed it right into a gross sales webinar and it generated one other $25 million.
Now, I’m not aware about Christian’s deal…
However think about a 5% royalty on $35 million…
We’re speaking $1.75 million!
In some niches of the direct response world, you write a “control” gross sales letter, and it retains paying for years.
I informed you about Paul’s “Retire This Year” letter he wrote for AWAI over 15 years in the past. That letter retains reaching aspiring writers to at the present time…
Course Requirement AWAI – The Accelerated Program for 7-Determine Copywriting
Actual Worth $ 497
One-Time value: USD 124
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