It’s becoming increasingly harder to properly track conversions.
People are using ad blockers, browsers block third-party cookies, and privacy regulations + lack of user consent can lead to gaps in conversion data.
On top of that, there are huge data discrepancies as ad platforms process and report data differently.
The current landscape causes a huge problem because, without proper conversion tracking, you will never get your desired results.
It’s shocking how often we see suboptimal setups.
Basic Google Ads conversion tracking won’t do the trick anymore. You can forget it it if you’re only importing conversion goals from Google Analytics.
If you want to succeed with Google Ads in 2024 and beyond, you must go beyond the basics and step up your tracking game.
The problem: most specialists don’t know what they don’t know.
You need to implement a wide spectrum of advanced conversion tracking techniques if you want to maximize your results.
How many of these have you heard about but never really used?
Offline Conversion Tracking (OCT), Enhanced Conversions for Leads, Consent Mode, Profit on Ad Spend (POAS) Conversion Adjustments, Server Side Tagging, New vs. Returning Customer Data, Conversions With Cart Data?
These are just some examples.
You need to implement these to measure more and get more insights.
If you’re looking for a competitive edge in 2024 and beyond, double down on data & conversion tracking.
Advanced conversion tracking is one of the core pillars of our Google Ads Masterclass curriculum.
Our students were blown away with the quality of the workshops, and had no idea there’s so much that goes into proper conversion tracking.
Now, for the first time ever, we’ve bundled everything we know into our new on-demand course: Conversion Tracking Mastery.
This will be your biggest competitive edge in 2024 and beyond:
Your ability to measure and steer on real business results (aka qualified leads, sales, and actual profit) will set you apart from your competitors.
Whoever has the most high-quality data wins.
With Conversion Tracking Mastery, we can help you measure more, and steer on REAL business results (aka qualified leads, sales, and actual profit), not just cheap leads from bots and low-value consumers (pMax, anyone?).
Your value as a Google Ads Specialist will significantly increase, simply because you can measure more.
Advanced conversion tracking setups are crucial for:
The more (high-quality) data you have, the better Smart Bidding can optimize towards your goals.
Advanced conversion tracking setups will help you make better decisions to grow your accounts.
Go beyond the basics and unlock new insights that will significantly improve your reports. Absolutely crucial!
Conversion Tracking Mastery is a complete course to help PPC Experts measure more, high-quality data in Google Ads:
Conversion Tracking Mastery isn’t for everyone.
If you’re completely new to Google Ads, we recommend you get familiar with the basics first.
You’re good to go if you’re a Google Ads Specialist with a basic understanding of tracking and want to implement basic + advanced techniques for regular clients without highly custom integrations/platforms.
Enroll now to instantly increase your value as a Google Ads Specialist!
Create a competitive edge by mastering the basics
Simple implementations to simply measure more
Go beyond the basics and measure REAL business results
Advanced techniques to improve the quality of your data
Plug & play email templates to share with your developer
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