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Bob Meijer & Miles McNair – Performance Max Mastery

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Bob Meijer & Miles McNair – Performance Max Mastery

Bob Meijer & Miles McNair - Performance Max Mastery

Learn how to launch, optimize & scale Performance Max campaigns.

Get the exact framework we use to scale e-commerce and lead gen brands. Based on practical experience, managing €500.000+ per month of spend on Performance Max.

Make the most out of your pMax campaigns!

For only €149, you’ll get:

  • Lifetime access to fully updated Performance Max Mastery.
  • Everything you need to launch, optimize and scale pMax campaigns.
  • Advanced strategies and tactics for Ecom & Lead Gen accounts.
  • Best practices, checklists, cheat sheets, and more.
  • Bonus: access to private Discord channel.******

 

What’s inside?

Everything you need to set up, optimize and scale Performance Max campaigns (strategy videos, best practices checklists, templates and so much more). Full program overview below ⤵

 

Part 1: Fundamentals.

Fix your fundamentals & understand how pMax works

  • Develop a deep understanding of how Performance Max works
  • Learn how pMax works together with other campaigns (beware of cannibalization)
  • Learn how to use our ‘Performance Max Mastery Framework’

 

Part 2: Strategy.

Choose the right strategy for your case

  • Different Performance Max campaign strategies for Ecom & Lead Gen accounts
  • These breakdowns will help you determine the right strategy for YOUR case

 

Part 3: Data input.

Feed the algorithm with high-quality, relevant data

  • Learn why data input is crucial with pMax
  • Overview of tracking best practices to ensure you feed the right data into the system
  • Learn how to create audience signals to inform pMax who your ideal customers are

 

Part 4: Campaign structure.

Build a strong campaign structure

  • Basic and advanced campaign structures for Ecom & Lead Gen
  • Ecom: scale winners hard with Perfomance-Based Bucketing
  • Lead Gen: get more control with our Fire & Ice campaign structure

 

Part 5: Assets.

Use optimized assets to drive conversions

  • Learn how to create image and video ads fast and without bid budgets with our ‘Rapid Ad Creation Loop’
  • Use AI tools to quickly create high-performing image, video, and text assets
  • Use our image, video and ad copy best practices

 

Part 6: Optimization.

Unlock insights and optimize like a pro

  • Learn how to optimize Performance Max, even with very limited insights
  • Unlock hidden insights with scripts
  • Discover how to exclude keywords and placements from Performance Max campaigns (Google doesn’t want you to know about these)

 

Bonus: private Discord channel.

Ask questions and connect with fellow students

  • Get access to private Discord channel for Performance Max Mastery students only.
  • Ask questions and connect with fellow Performance Max Mastery students.

 

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Original price was: $997.00.Current price is: $72.00.

Learn how to launch, optimize & scale Performance Max campaigns. File Size: 890 MB

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