Bobby Hewitt – Supplement Product Pages That Sell Course

Bobby Hewitt – Supplement Product Pages That Sell Course

If you’re struggling to grow your dietary supplement business online, it’s likely not because of your product or even your advertising. It’s because your Product Detail Page (PDP) isn’t optimized for how people actually buy supplements. In the “Supplement Product Pages That Sell” course, expert Bobby Hewitt—who has helped DTC supplement brands generate billions in revenue—shares a proven step-by-step system to transform your product pages into high-converting sales machines.

Over the last 12+ years, Bobby has worked exclusively with dietary supplement companies of all sizes, from startups to $50M+ brands like HumanN, V Shred, and Miami MD. Through this work, he discovered that selling supplements online is entirely different from selling other types of products. Why? Because supplement buyers make decisions based on both functional and emotional factors, which most brands fail to address.

Why Most Supplement Brands Fail to Convert

Most supplement companies emphasize just one side of the buying decision—usually the functional side, highlighting science, ingredients, certifications (like non-GMO or GMP), or sustainability. But that’s what everyone does. It’s not unique—and it doesn’t address the emotional drivers that make people actually buy.

Supplements sit at a unique intersection of functional needs (energy, strength, immunity, focus) and emotional needs (hope, frustration relief, confidence, status). This makes the buying process more complex than other product categories. To succeed, you must speak to all four core buying forces:

1. Functionality – What the supplement helps solve physically

2. Emotion – What outcome it gives the customer emotionally

3. Trust – Why the customer should believe in your brand

4. Belief – Why your product is the right one for them

When all four of these forces are activated on your Product Detail Page, sales naturally increase—often dramatically.

What This Course Teaches

“Supplement Product Pages That Sell” is a video-based course specifically created for dietary supplement business owners and marketers. Whether you’re selling powders, capsules, creams, or gummies—whether your niche is weight loss, energy, beauty, or immunity—this course shows you exactly how to turn traffic into paying customers by building better PDPs.

You’ll learn:

• The psychology of supplement buying and why it’s different

• How to activate both the functional and emotional minds of your visitor

• How to structure your PDP for maximum conversion

• The exact words, frameworks, and order of elements top supplement brands use

• Step-by-step instructions to build your own high-performing PDP

• Real examples and templates you can adapt to your own business

Course Format & Structure

The course is self-paced, accessible immediately upon purchase, and broken down into 5 tactical modules with a total of 26 videos:

Module 1 – Introduction

Overview of the course and how it will transform your PDP and sales.

Module 2 – How People Buy Supplements

Understand the unique buying psychology behind supplement purchases. Learn about the four buying forces that drive conversion.

Module 3 – The Hybrid Approach

Discover the “hybrid buying decision” unique to supplements that blends logical (science) and emotional (hope) thinking.

Module 4 – PDP Framework

The step-by-step blueprint for creating product pages that convert. Covers everything from headline to product images to reviews and beyond.

Module 5 – Execution

Bring everything together. Includes real examples, action steps, and customizable frameworks to apply to your own supplement PDP.

Why This Course Matters

Your Product Detail Page is the heart of your online business. No matter how good your ads or how targeted your traffic, if your PDP doesn’t connect with the buyer’s real needs—both emotional and functional—they won’t buy from you. They’ll buy from someone else.

This course is a distillation of what Bobby charges high-level clients thousands of dollars for in one-on-one consulting. For the first time, he’s made his process available in course form for just a fraction of the cost—so even smaller supplement companies can benefit.

Who This Course Is For

• DTC supplement brands doing under $1M who want to scale

• Established supplement businesses stuck at a revenue plateau

• Founders and marketers who want a repeatable way to boost sales

• Anyone struggling with low conversion rates on their product pages

• Creators who believe in their product and want to reach more people

What You Get When You Enroll

• Instant, full access to the complete 5-module video course

• Proven frameworks used by top supplement brands

• Step-by-step instructions to structure your own PDP

• Access to cutting-edge strategies that few brands even know exist

• A low-risk investment in your brand’s future

Final Thoughts

If you want your supplement brand to grow, you need more sales, not just more traffic. And sales happen on your Product Detail Page. This course will help you build a PDP that speaks to the way people actually buy supplements—giving your business the conversion lift it needs to scale faster, serve more customers, and make a bigger impact in the wellness space.

Now is your chance to unlock that growth—before this offer disappears.