Brenna McGowan – Pre-Launch Plan Program

Brenna McGowan – Pre-Launch Plan Program

        INTRODUCING…

The Pre-Launch Plan Program Self-Study

How Much Money is Missing From Your Launch?

If you’ve been treating your pre-launch like an afterthought, you’re missing a unique opportunity to add significant impact for your students — and your bottom line.

Simplify Your Launches with the *Proven* Pre-Launch System that Boosts Sales

…So Your Perfect Buyers Are Eager and Waiting Before Your Cart Even Opens

The Pre-Launch Plan Program is the same one that’s helped its best students…

• Sell more than 50% of their seats in pre-launch
• Quadruple previous launch revenue
• Have their first 6-figure launch
• Close $230k during pre-launch
• Get a 10X ROI on their investment
• Ease their stress load by 97% (based on raw and unscientific data)

When you think about planning your next launch, what comes to mind?

• Launch emails you need to write?
• Webinar you need to schedule?
• Graphics you need to create?
• Copy updates to your sales page?

It’s a lot, right?!

But what if you could slow down for a minute and instead of using the same old strategy that brings you nothing but…

Stress.

Chaos behind the scenes.

(And let’s be honest) Lackluster sales.

What if you were able to use the weeks before to warm up your audience and open your doors with seats already sold-

…with the rest of your leads hanging on your every word ready to whip out their credit card when you open your cart.

What would it look like if your launch runway gave you direct access to the most interested buyers?

What if you felt confident in your messaging and positioning?

What if your launches didn’t feel so darn hectic and chaotic?

What if you were making more revenue from your existing audience instead of constantly worrying about new leads (even if you’re evergreen)?

What would it feel like for your next launch to be So. Much. Easier?

Annnnnd what if your overall sales increased in the midst of it?

This is what happens when you do a strategic pre-launch.

When you and I create a strategic pre-launch, you:

• Know your audience is HOT for your offer.
• Generate early interest and get people asking YOU if they can join your
  program early.
• Understand how to use testimonials, case studies, and personal experiences to not just build authority and credibility, but to show genuine empathy and sparks of your personality.
• Create an experience of genuine connection with your audience, giving them the respect of SPACE to make a buying decision while building trust and increasing their confidence in your program.
• Take the pressure off your launch and have fun with content like stories and humorous memes to sell your program instead of countdown timers and fake “I’m never doing this again” types of messages.
• Naturally increase launch revenue because you know what to say to your potential audience at the right time that increases desire and anticipation for your offer.

It doesn’t matter if you…

• Are launching your offer for the first time
• Have launched before and are looking to optimize
• Need to tweak or reimagine your offer
• Have an evergreen funnel and are trying to make more sales
• Have no cap on how many spots you can sell
• Are worried about selling in this economy (people are still buying!)
• Don’t use social media

When you know how to use the Pre-Launch Process, you’re able to take someone from “Hmmm, this might be interesting” to “Where do I sign up? I need this now!” in a way that feels good to you!

HI! I’M BRENNA,
THE PERSON BEHIND THESE BIG LAUNCHES.

I show you a systemized pre-launch process to put leads through so they’re primed, pre-sold, qualified, and eager to buy your offer.

But this isn’t some system that I just teach. I’m not a coach who just “coaches” coaches.

The whole process I hand you in PPP is one that I’ve not only used with private clients, but the same one I follow for my own successful launches.

I’m constantly testing, tweaking, and improving. I understand launches from both the marketer and consumer side. So I know what questions to ask to help you dig deeper and get clarity about your right-fit-ready customer.

I help you define what makes you different, your unique sales proposition — and when and if (and when) your offer needs to be tweaked.

I also help you nail your offer pre-launch messaging so that you KNOW you’re talking to the right person who’s ready to throw down money to work with you.

So yes, you get a proven system to pre-launch when you join PPP. But I help you get all the foundational stuff *right* before you ever launch.

And that’s what makes all the difference. Just take a look at the testimonials.

Here’s the thing:

A pre-launch isn’t for the people who were going to buy anyway — it’s for those who weren’t going to buy at all.

Which is why during the Pre-Launch Plan Program you’ll…

• • Discover what you really need to know and understand about your audience so you can create content that speaks directly to them

• Uncover the exact language and stories to use during your pre-launch period to build trust and confidence before the sale
• Grab templates and examples of emails, social media posts, and more with a customizeable plug-n-play formula – which takes analysis paralysis out of the equation and speeds up your content creation process
• Have a step-by-step process you can use again and again for creating content strategically that sells your course, program, or 1:1 services
• Snag proprietary AI Tools that speed up the process 50-75% strategically that sells your course, program, or 1:1 services
• Finish with your pre-launch plan & copy ready to go!

The Pre-Launch Plan Program is now powered with my proprietary AI tools, aka, BrennaBots to help you get results 50-75%% faster!

(It’s like having a research assistant, data analyst, and a junior copywriter all at your fingertips!)

MODULE 1

Clarify and Categorize

The first step to any great copy or a good strategic plan? Research. (I know, not super sexy, but it’s the truth)

But the market research you’ll do goes way beyond the shallow outlines of your potential customers. During Module 1, you’ll unveil the nuanced complexities and underlying emotions that drive your audience’s buying choices.

You’ll dig deep to understand the various stages of awareness of your potential customers and the language your right-fit-ready customer needs to hear so they whip out their credit card when you tell them about your offer.

Lastly, you’ll nail your pre-launch messaging and benefits around your offer you’ll set yourself apart in an overcrowded marketplace.

Analyze

You have the research you need to get a strategic plan in place.

But now we need to look at the type of content you’ve been putting out into the world and get a good understanding of what’s working — and not working— so you can maximize what’s already resonating and retire the content that isn’t hitting the mark with your audience.

You also need to pinpoint exactly where your ideal client is on the Awareness Journey and determine right-fit readiness so you’re talking to the right person at the right time to turn them from passive audience member to buyer.

Lastly, you’ll learn how to analyze your market research (using a mix of AI and human touch) – which is the secret sauce when it comes to creating your pre-launch strategy.

MODULE 2

MODULE 3

Strategize

Now that you have all the research, data, and analytics, it’s time to create a strategic content plan.

First up, creating a calendar. I let you in on my proprietary process for what you need to say and create week by week during your pre-launch.

Then, I’ll show you a repeatable step-by-step system for every launch you do now and in the future. so you create a well-rounded content plan that includes the essentials: Personality, Empathy, Credibility, and Authority. This is how you go beyond nurture content and start creating conversion content.

I also give you easy ways to inject AI into your strategic plan so you can create a weekly plan in minutes based on research and data.

Energize

Each module builds on the other! So, now that you have a strategy, it’s time to take your strategy and ideas and turn it into content that creates buzz, momentum, and pre-sells your program, membership, course, or other offer.

Because we’ve already brainstormed all your ideas, and your research has told you exactly what your audience needs to know, understand, and believe to be primed for your offer.

Now all that’s left is to write the content — which is why I’ve created every email & social media templates & structure imaginable to make this easy for you! Plus, there’s an example for each one.
So, not only do you get your pre-launch plan done and copy written, you leave the Pre-Launch Plan Program a better copywriter for your business.

MODULE 4

PPP is unlike ANY program you’ve taken before.

Yeah, you’ve taken a bazillion courses and trainings.

But here’s the thing:

The Pre-Launch Plan Program doesn’t just help you launch your program or course: it’s what will help you skyrocket the sales of ANY service, program, or idea.

With PPP, you’ll learn the art of priming your audience to see your value long before you make an offer.

This program is about more than just what and when to post on Instagram or sending out emails.