Mastering Kit has helped 700+ creators go beyond the basics. Inside is everything you need to segment your audience, personalize your messaging, automate your funnels, and profit from perfectly timed and super relevant pitches.
This has to be the hands-down most value jam-packed, well organized & thorougly thought out program I’ve ever purchased.
– Robert Smith
From beginning list segmentation to sending SMS messages in your automations, no matter your strategic goal with Kit – you’ll learn how to reach it
Students love how actionable every lesson in the course is. If you’re looking to truly master Kit and email marketing, you’re at the right place.
When you join, you’ll get immediate access to all the course content and the Create & Sell: Pro community.
Inside you’ll find upwards of 20+ hours of strategy and “over-the-shoulder” tutorials. And to help you maximize what you learn, I’ve included lesson notes, additional resources (like worksheets and shareable automations), subtitles, and transcripts with each lesson.
Module 1
Starting off on the right foot
In this module we cover the fundamentals of both Kit and the best ways to use the available features. Here I make a case for the nurturing and pitch framework that 95% of online marketers should be using, and show you how to not only create your automation strategy – but also how to use this course to adapt your needs to this framework.
Module 2
Get even more subscribers using dynamic opt-in forms
Lead flow is the lifeblood of any successful online business. This module is dedicated to helping you get more subscribers each day through smart, segmented, and personalized opt-ins CTAs.
Module 3
Better understand your audience and their needs
Want to personalize your emails and sales pages? Then you first need to segment your audience. This module dives deep into how to profile your audience, segmenting them by who they are and what they need from you, along with lead scoring your best subscribers.
Module 4
Building trust with your audience
This module is all about building rapport with your audience by designing thoughtful and personally relevant onboarding and educational automations. More “Ah wow, this content is so great…” = More trust = More customers.
Module 5
More sales through personalized pitches
Getting your email list to buy from you is so much more than just hammering everyone with sales emails. It’s about sending smart, personally relevant emails to people when they’re ready to buy from you, and using segmentation to align what you have with what someone needs.
Module 6
Getting off the “email hamster wheel”
In this module, you’ll learn how to spend more time working on your business – and less time cranking out content to keep the lights on. I’ll show you how to set up evergreen “Shadow Newsletters” and leverage personal Offer Funnels to always pitch the right product to your subscribers, both over email and on your website.
Module 7
Doubling down on your success
From A/B testing to automatically pitching your audience on the products or services they haven’t yet bought, this module is dedicated to helping you increase customer value and optimize your conversion rates across the board.
The individual help you need, when you need it.
As long as you’re a subscribed customer of Mastering Kit, you get access to the exclusive Create & Sell: Pro community.
Here you’ll join a community of like minded, “email-first” marketers and entrepreneurs who are commited to using email marketing for good and profit.
“Hours of content? I don’t think I have the time!”
No lie: this course is deep. It’s in-depth. It’s looong. But don’t let that worry you, especially if you’re just getting started with email marketing.
When you begin the course, I’m going to prescribe a set number of lessons for you. These lessons take just a few hours to go through and implement, but they’ll get you started with doing some basic segmentation and having some solid automation in place.
I don’t expect you to go through everything I’ve included right away. You’ll start with getting your basic building blocks in order, and over time you’ll layer on optimizations – like sending your subscribers SMS messages during a pitch sequence – that make what you have even better.
(Preemptive shoutout to that person who will binge all the material in one sitting. When you join, you get everything all at once. So enjoy!)
Join 700+ other creators who are sending the right messages, to the right subscribers, at exactly the right time.
Not everyone is right for Mastering Kit. And while I offer a full guarantee, I want to make sure I don’t waste your time.
My name is Brennan Dunn, and I’m the creator of Mastering Kit.
I’ve been dabbling in marketing automation for over 10 years now. First with Mailchimp, then Infusionsoft, later Drip, and now I’ve finally settled on Kit. Over the years, I’ve spoken at numerous conferences, hosted workshops, and have appeared on dozens of podcasts extolling the virtues of email marketing done right.
Nathan Barry, a longtime friend and the CEO of Kit, asked me to create a course comparable to my best-selling course on Drip, Mastering Drip, for his customers. That course now exists – clocking in at over 20 hours of in-depth lessons on not only how to use Kit, but how to master email marketing.
When I’m not creating courses like this, I’m also running my software company, RightMessage. I’m the author of This Is Personal. And I’m the head honcho over at Slice & Dice.
You’ve reached the end of the page! I think I’ve covered all the bases, but rest assured knowing that if for whatever reason you find the course isn’t for you, I offer a full 30-day moneyback guarantee.
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