Brian Kurtz – Breakthrough Advertising Mastery

The First Ever Implementation Guide for Breakthrough Advertising

Breakthrough Advertising Mastery is a one of a kind resource that will serve as your treasure map to the world of opportunity that Gene opened up for us all. 

It will show you step by step how to implement the game-changing ideas and concepts found in Breakthrough Advertising.

It will be your companion, at your side, guiding you through every page.

Breakthrough Advertising Mastery will walk you through the key strategies found in each chapter of Breakthrough Advertising with never-before-released exercises, training videos and worksheets that demonstrate how to effectively implement what you learn.

Dear Breakthrough Advertising Owner,

Brian Kurtz here with some exciting news I’ve been itching to share with you for many, many months.

From the introduction at the top of this page, I gather you already know what this news is about.

BUT if you’ll allow me, I’d like to briefly share with you why the release of Breakthrough Advertising Mastery is so important.

Over the last few years we’ve sold thousands of copies of Breakthrough Advertising to people who are at different stages in their direct marketing education.

And one comment my team and I have received on a regular basis from customers, regardless of their level of expertise is:

Breakthrough Advertising is an extremely dense read.

It’s true…

When I secured the rights to bring this masterpiece back to life (with Gene’s wife Barbara’s blessing) I also knew that I needed to create other materials and resources to help a new generation of copywriters, marketers (and dare I say, “behavioral scientists”), understand this dense and game changing volume at its core.

In 1966, Gene Schwartz had no idea that the process he created in Breakthrough Advertising would be used by thousands of men and women to build the life of their dreams.

Even more amazing is the fact that many of these same men and women had never written a line of marketing or sales copy in their life!

How could a book that shows you how to put sentences together in a certain way, make so many people so wealthy?

And how has it done this consistently for more than 50 years?

As Gene asks in his introduction of the book…

“Are the sentences contained in the pages that follow actually that powerful? Can they change the fortunes of men so radically? Are they far more universally adaptable than I had first thought…so they are no longer about advertising products, but literally about opening whole new markets for them?”

It wasn’t until decades later that he discovered the secret.

See he thought that he had written a book about advertising. 

He later realized he had not.

He had actually created an entirely different book on a “far broader theme.”

Here’s how he put it:

“There is a way to develop an entirely new market for a new or an old product. That way involves a certain number of clearly defined steps. And in this book I show you every single one of those steps.”

Breakthrough Advertising provides you with a PROCESS that, when followed to the letter, creates entirely new markets out of thin air for your new or already existing products.

It has the power to transform the fortunes of anyone who invests the time to understand its instructions and implement them.

And you don’t have to be a copywriter or even like writing to profit from the “Breakthrough Advertising Process.”

I’m not aware of any other 56 year old book that can make and sustain a claim like this decade after decade, in any economy and under any government leader.

However, Breakthrough Advertising demands your focus and attention as you read through it.

Slowly…

In bite sized pieces as you take in the lessons that will ultimately rewire the way you think about persuasion, human behavior and how people really make buying decisions.

I’m not bringing this up to scare you but to level with you.

All the amazing promises of Breakthrough Advertising are 100% true. But to make these promises a reality, you have to implement what you learn…

And I want to help you do this.

Afterall…

Why Shouldn’t I Do Everything in My Power to Make Breakthrough Advertising As Simple As Possible for YOU to Implement and Profit From?

For more than a year, my marketing partner Chris Mason and I have put our collective noses to the grindstone to give you something truly special.

We wanted to create something that could serve as an instruction manual for readers of Breakthrough Advertising who are action takers at heart but also have limited attention.

I’m proud to say that we did that and a whole lot more with Breakthrough Advertising Mastery.

Breakthrough Advertising Mastery is the very first companion implementation guide that takes you by the hand, step-by-step, through the process of Breakthrough Advertising.

And with your permission I’d like to show you what’s inside…