Catarina Mello – Influencer MasterCourse
TURN YOUR PASSIONS INTO A SUCCESSFUL INFLUENCER CAREER
Build your brand, grow an engaged audience, create content that lights you up and get paid by dream brands to live your most fulfilling life.
Maybe your day job is “fine”.
Maybe you’ll stick it out for just a little bit longer… But here’s the truth:
The minute you start asking, “what am I DOING with my life?!” is exactly when it’s no longer an option to NOT follow your passion.
And sure, you’ve been dipping your toe into “the influencer thing,” or maybe you’ve even managed to land a few brand campaigns here and there.
…But most days, you’re barely halfway through the never-ending workday of Zoom calls when the algorithm defeats you – yet again.
Instagram: 1 Your Influencer Career: 0
And if you’re being honest with yourself, you’re kinda over attempting to revamp your struggling hashtag strategy, or watching yet another free webinar that shares the most basic tips –
as if you’re not already “creating content!” or posting frequently!
And you’re DEFINITELY over spending yet another too-short lunch break trying to find the motivation to write your IG caption, wishing you could set your own hours and use your creativity on a daily basis.
Wishing someone would just tell you HOW to fix your page so you can increase engagement and see actual growth in both your following and career.
Because deep down, you KNOW you’re meant for more than a desk job. You want to inspire others by following your passion – and living life to the fullest.
imagine
So let’s leave the endless zoom meetings behind…
and imagine what it would feel like to:
Grow a business that fills you with a deep sense of purpose
Set your work hours to a schedule that fits YOUR personal lifestyle
Wake up to multiple paid campaign emails from brands
Know exactly how to seamlessly navigate a paid collab – from pitching to deliverables, you’re on top of it
Confidently pop onto an Instagram Live sans camera-anxiety, knowing your audience will show up for you
Get so laser-focused on your niche and serving your audience that your engagement TRIPLES
Understand how the algorithm will work FOR you when you hit that “post” button
Stay in luxury hotels (or glam camping sites, if that’s your happy place) as part of your job
Have a career that’s EVEN MORE INCREDIBLE than you envisioned
INTRODUCING…
A crystal-clear blueprint that teaches you tried-and-true strategies to create scroll-stopping content that grow your followers AND your bank account (by the thousands)
Consider it your one way ticket to going from “mayyyybbe a side-hustler” to“FULL-TIME influencer, baby!”
What’s Inside the Mastercourse?
The Influencer Mastercourse takes you through the entire journey of becoming an influencer for 2023 and beyond. From better photos to paid campaigns, from more engaged followers to a deep understanding of the algorithm – you’ll learn both the creative and the business side required for an influencer career.
Module 0: Getting into the Right Mindset
Set yourself up for success by developing a future – forward mindset:
Explore how to let your fears launch you forward
Get comfortable confidently stating your expectations for your career
How to use a growth mindset to move through imposter syndrome
Open yourself up to the possibility of very. real. success.
Module 1: Establishing a Personal Brand
Be excited about who you are – and the unique value only you can provide:
Get laser focused about your niche and your Zone of Genius (AKA what your audience will constantly DM you about)
Establish a strong personal brand online (you’ve def got one!)
How to write a bio that attracts your DREAM following
– and how to communicate with them!
The 3 different IG accounts that exist – and which
one your biz needs
Develop the foundations of your personal strategic
content creation plan
Module 2: Decoding the Algorithm
Learn how to make the algorithm your best friend and ally – make it help you:
How the algorithm ACTUALLY works – and why there’s so much confusion about it
The 3 algorithm phases that will take your posts to the Explore page
3 crucial factors of high-ranking photos and videos
Module 3: Mastering Photography
Design visual content that’s inspiring,
personable and genuine:
How to take incredible photos and videos without having
to buy a fancy camera
How to plan a successful photoshoot
The secret to my most-liked photos
(hint: it’s all about the set-up)
Cut down your editing time by using my editing process
and presets
Stand out with advanced editing techniques using Lightroom
Module 4: Creating Quality Content
Create a cohesive, authentic feed that keeps your followers coming back for more:
How to write captions so readers feel like you’re personally speaking to them
Batch out a month’s worth of content – in 1 weekend
Make the content creation C3 Method your own
Discover the strategy to long-lasting success, and how to move through trends and seasons
Plan your feed without anxiety about the layout
Module 5: Implementing Growth Strategies
Turn first impressions into long-time followers and reach the right audience (organically):
A step-by-step guide on how to execute 9 growth strategies to reach MORE people organically in 2023 and skyrocket your followers
How to get consistent exposure with hashtags
4 controversial ways to gain followers (I don’t suggest them – But I want you to know what’s out there)
Module 6: Skyrocketing Growth with Reels
**NEW** Tap into the fastest growing opportunity on Instagram:
Everything you need to know about the Reels Algorithm
Anatomy of a high-performing Reel and 10 types of videos you can try right away
6 Strategies for creating viral Reels to jumpstart your growth
– including how to master trends and transitions
Step-by-step tutorials to make editing Reels easy
Module 7: Building an Engaged Community
Ensure your long-term success by building
a community (not just followers):
The 4 engagement strategies you’ll want to start today
Discover what to post and when… and why it matters
14 psychological triggers to encourage likes, saves,
shares and DM’s
4 strategies to make your Stories more interactive
How to become an IG Story Master (and get totally comfy on camera!)
Module 8: Monetizing
Make your passion project or side hustle fund your life full-time:
When you should say no to brands – and why
How to create a killer media kit that labels you as a VIP
(no matter the size of your following)
Navigate press trips in a way that make brands BEG you to come back
Learn how to diversify your income stream (and why you’ll make more
$$$ this way)
Use my best-performing email templates for pitching brands and hotels
The 7 types of brand partnerships, and how much to charge for each
Find out when to get a talent manager
Module 9: Understanding Data
Take control of your business, brand and future by getting ALL the information:
Feel confident looking at numbers – and know exactly what they’re telling you
Data-driven strategies to move your biz forward
Why generating performance reports could help you have your biggest month yet
The Influencer Mastercourse is for you if …
→ You’re either a newbie to the world of Instagram or you’ve had some growth… but above all, you’re SO ready to skip 3 grueling years of trying every single free strategy you find on the internet.
→ Plus, you know that a successful Instagram career isn’t JUST about getting creative – you want to learn everything you can about the business side as well.
→ The algorithm has got you feeling defeated, discouraged and overwhelmed. You dream of a step-by-step program that will give you real results… and are willing to be coached and directed on new strategies (even if it’s a little out of your comfort zone!)
→ You know you’ve got the content to land well-paid brand partnerships… but you’re lost on how to do so consistently.
→ Having tangible data inspires you – and you’re interested in looking at the reality of where you’re at to understand where you need to go.
Ready to create the fulfilling life you deserve and be your own boss?
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