Strategy Therapy is a self-paced course that helps entrepreneurs create a business strategy fast — and without any complicated BS.
But unlike traditional strategy planning, you’ll honestly assess your company to see what makes it different. You’ll get detailed feedback and attend live workshops to evaluate your company through a category lens. And you’ll leave with a one-page strategy to drive your category forward.
All entrepreneurs struggle with “lost in translation” problems.
You can’t get everyone on the same page, because you don’t have a compelling strategy on 1 page.
If you’re reading this, chances are one (or more) of these problems are keeping you up at night:
You have the right strategy, category problem, and unique POV. But you can’t explain it exactly how you want to your team, investors, and board. Or even worse, your customers.
Your strategy takes too long to explain, and no one can remember (or repeat) it to others. You can’t pierce through the noise. So your team, investors, and customers aren’t on the same page.
Your words are clear and compelling. So good that no one tells you the brutally honest truth—the problem you’re solving (and thus, your strategy) is wrong.
You get to be brutally honest about your strengths and weaknesses to uncover what sets you apart.
You build the courage to embrace your strengths and differentiate yourself.
Once you know where you are and where you want to go, you can simplify your strategy to fit on one page.
You’ll be able to answer 3 questions:
1. What “one thing” honestly makes your business different, not better?
2. How special, courageously different, and valuable is your “one thing” to customers?
3. How does your “one thing” impact your company and category?
And you’ll have a coherent one-page plan that helps align your team before you launch, before you raise capital, or before you blow all your capital.
Eddie is the founder of EddieWouldGrow, LLC, a think tank and advisory firm on growth strategy, and a co-creator of Category Pirates.
Previously, Eddie was one of the senior partners at The Cambridge Group, a strategy consulting firm. His work over the past two decades has driven over $8 billion dollars of annual incremental revenue. In particular, eight of his clients have doubled or tripled in revenue in less than eight years. Eddie is one of the world’s leading experts on finding and monetizing superconsumers to grow and create new categories.
He’s the author of the book, Superconsumers: A Simple, Speedy and Sustainable Path to Superior Growth (Harvard Business School Press, 2016), which was named one of the Best Business Books of 2017 by Strategy & Business.
Eddie has been helping companies build winning strategies for three decades. He knows the power of Strategy Therapy frameworks (because he designed many of them)—and he’s ready to help you apply them to your business.
Lochhead is a #1 Apple Business Podcaster, #1 Amazon Marketing author, a category designer, and co-creator of Category Pirates.
He hosts the award-winning dialogue podcast “Follow Your Different” and the award-winning “Lochhead on Marketing” podcast. The Marketing Journal says he’s “one of the best minds in marketing”, Podcast Magazine says he’s “the best business podcaster,” NBA legend Bill Walton calls him “a quasar,” and The Economist calls him “off-putting to some.”
Lochhead has been an advisor to over 50 venture-backed startups, is a venture capital limited partner, a former three-time Silicon Valley public company CMO (Vantive, Scient, Mercury Interactive), and an entrepreneur.
With over 35 years in the entrepreneurial foxhole, he’s experienced the bliss of winning, the pain of losing, made a lot of friends and a few enemies, and learned to laugh about the whole thing. He’s raised venture capital, taken companies public, helped create billions in market cap, been part of countless M&A transactions, served on many boards, been on the cover of few magazines and has failed a lot, been publicly criticized, humiliated, and fired. A bunch.
He’s been featured in/on Harvard Business Review, CNBC, CNN, Fox Business, Associated Press, The Economist, CBS News, Fortune, Forbes, Business Insider, and countless podcasts.
He thinks George Carlin was right, whisky is a good thing, The Ramones are legendary, Tom Waits is a gift, K.D. Lang and Leonard Cohen are angels, and social media “influencers” and “hustle porn stars” are a scourge on the earth.
He also believes that if you don’t have a one-page strategy, you don’t have a strategy.
Katrina Kirsch has worked behind the scenes as a writer and ghosteditor for Silicon Valley founders and multi-billion dollar tech startups, helping entrepreneurs position, edit, and publish their work. She has collaborated on several books and 530+ articles for HubSpot, Photographers Without Borders, Digital Press, M1 Finance, and more.
Discovering category design changed the course of her career.
Today, she runs Category Pirates, Strategy Therapy, and the Category Design Academy—the training ground for category design consultants and advisors ready to grow their businesses, 3x their pricing, and design a legendary career.
Ask questions, get answers, and pitch your strategy alongside other students. You’ll connect with fellow category designers and refine your one-page strategy.
Not everyone is the right fit for this course.
You believe entrepreneurs can’t do strategy themselves and need a Big 3 consulting firm to hold your hand and tell you how to be “better.”
You want your strategy handed to you.
You’re not willing to do the hard, deep-thinking work required to create a different category.
You play it safe by managing existing things, driving incremental improvements, and keeping the trains running.
You believe success is about beating the competition, being better, and playing a comparison game.
You’re willing to reassess or even pivot from your existing business strategy.
You’re willing to receive brutally honest feedback about whether or not your company or category is special.
You want to stand out and make your place in the business world.
You want to remove complexity and focus on the one thing that makes your company special to your customers.
You know that success is about creating net new value, new offerings, and new categories.
There are no reviews yet.
You must be <a href="https://wislibrary.net/my-account/">logged in</a> to post a review.