Charles Farina – Conversionxl – Intermediate Google Analytics

Charles Farina – Conversionxl – Intermediate Google Analytics

Intermediate Google Analytics: Extracting expert-level marketing insights

Ready to go beyond the basics? This tactical training course will let you watch over the shoulder of one of the world’s leading Google Analytics experts.

Enroll in this Google Analytics course to learn how to…

• Master attribution so you know exactly how your channels work together and how your users convert.
• Get 10x more out of the basics you already know: custom dimensions, custom metrics, event tracking, etc.
• Draw out advanced insights from your content analytics, form analytics, social analytics and PPC analytics.
• Produce enterprise-level reports using Data Studio.
• Unlock all of the potential of enhanced ecommerce to make smarter product, placement and promotion decisions.

This course is right for you if…

• You already understand the basics of Google Analytics.
• You want to better measure your visitors, content performance and user experience.
• You want to spend your advertising budget more effectively.
• You want to build smarter, more useful reports and dashboards.
• You want to really understand enhanced ecommerce.
• Custom dimensions, custom metrics and calculated metrics sound like fun to you.
• You want to learn how to get more out of this powerful analytics tool.

What skills do I need for this course?

You should be using weekly for at least a few months, or else be familiar with another Analytics platform like Adobe.

You can still attend this course if you are new to Google Analytics, but you will be overwhelmed with new knowledge and use cases! (That’s not necessarily a bad thing)

In Google Analytics you should know:

• How to track events
• How to configure goals
• What a dimension and a segment is

Not required, but bonus:

• Other marketing theory and platform knowledge
• Google Tag Manager knowledge

You’re probably overqualified if you:

• Already can easily explain differences in custom dimension scopings
• Know every work-around to sampling
• Could easily go into Google Analytics and deliver business recommendations in 5 minutes

Join this Google Analytics masterclass

CXL Institute brings you intensive online training course led by world renowned analytics expert, Charles Farina.

After just 8 classes, you’ll have Data Studio expertise and advanced Google Analytics skills. You’ll be able to:

• Identify and build audiences.
• Implement rich attribution modeling (i.e. no more “last click”).
• Do powerful customizations.
• Draw out cross-device and mobile app insights.
• Wield enterprise ecommerce capabilities.

At the end of the day, this course is going to make you a smarter, more data-driven marketer. (It’s going to make you a lot of money, too.)

Classes:

Intermediate Google Analytics

Class 1 : Audiences (advanced segments)

Advanced segments allow you to create powerful audiences that tailor the entire platform to your needs.

Class 2 : Attribution & remarketing

Last click? This session is all about understanding and visualizing the real story behind how your users convert. Learn how many touches occur, how long it takes and how all of your channels work together. Plus, learn about powerful integrations with AdWords and DoubleClick that will have an immediate impact on your ROI.

Class 3 :Custom dimensions, metrics & more

You need to understand how to use custom dimensions, custom metrics, calculated metrics, event tracking and non-pageview-based tracking.

Class 4 : Content performance

Content is more than just a pageview. We will cover advanced content analytics, form analytics, media tracking and social/blog analytics. Find out what is really happening on your website.

Class 5: Custom reports & Data Studio

The majority of this session will be spent on Data Studio, part of the Google Analytics 360 Suite, which provides free enterprise reporting capabilities. Learn how to connect to all of your data (social, email, Google Analytics, etc.)

Class 6 : Enhanced ecommerce

Enhanced e-commerce is one of the most powerful additions to Google Analytics in recent years. True product merchandising, internal promotion insights, product list insights, product positioning insights, etc.

Class 7 : Audits, data quality and QA

It is extremely rare to come across an implementation that is correct. This class will cover years of experience to help you: find and fix common implementation issues, and use debugging tools.

Class 8 : Mobile app & cross-device analytics

This class will show you how to track your users across devices, sites, and apps. We will cover integrations and use cases for fully utilizing Google Analytics if: you send email to your users, have a mobile app, or have a logged-in experience.

You will also get 9 introductory videos.

In addition to classes, you’ll get access to snack-size video lessons on the fundamentals of Google Analytics when you enroll. That way, you’re prepared to dive deep into the data with Charles.

Here’s what you’ll learn:

Why digital measurement matters

Before taking the plunge into the multi-faceted world of tracking your data digitally, it’s important to understand why and what you hope to accomplish. This short lesson sets the frame for our objectives in the upcoming weeks.

What should we measure?

Yehoshua explains the importance of premeditation when it comes to setting up your analytics goals, and offers advice on how to approach your strategic business questions.

Key performance indicators (KPIs)

Every company’s KPIs will vary depend on their business objectives. In this video, Yehoshua will demonstrate this with a few examples of different scenarios and which metrics would (and wouldn’t) be ideal for them to pay attention to.

Data quality

Having a firm understanding of issues that can arise from your data quality is a vital piece in your analytics toolkit.  This should be the lens of skepticism through which you analyze your data. In this lesson, Yehoshua will explain some common data quality issues and which underlying problems are often responsible.

About outliers

GA’s dependence on averages means we need to focus a bit on outliers and understanding how to segment for them. In this lesson, Yehoshua explains the theory of outliers and presents a simple example showing how it can affect your data interpretations.

Data sampling

Understanding how GA samples data is crucial to analyzing and auditing your data. In this lesson, Yehoshua will explain the different thresholds for sampling in GA and how segment size and overall traffic work together to affect the quality of your data.

Cross-device issues & user IDs

This lesson distinguishes Client IDs from User IDs and explains the specific ways each one can contribute to understanding your specific user’s journey through your site. You will learn the capabilities and inadequacies of each function, how they overlap, and what they look like in GA.

Using GA to fix business problems

Within the reporting of GA, you will be able to identify areas of friction on your site. Yehoshua will demonstrate with an e-commerce example in which he used GA to identify a major problem in the checkout stage.

Dimensions & metrics

Although dimensions and metrics seem like fairly simple concepts, users of GA often mix them up. In this lesson, Yehoshua will explain the root cause of this confusion, distinguish
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