If they’re honest (and if they’ve had enough to drink), most successful people will admit that while hard work & persistence are certainly a factor in their story…
…usually there was a pivotal moment that acted as a catalyst, forever changing their trajectory – setting everything else into motion.
Maybe it was building hundreds of AdSense scraper sites back in the early 2000’s.
Maybe it was being one of the first app developers on Shopify.
Maybe it was buying $500 worth of Bitcoin on a whim back in 2011 (now worth $83M).
Years ago, my “moment” was a random marketing experiment. I created a really basic shareware tool that promoted a related product, and uploaded it to Download.com, which took all of 20 minutes.
I completely forgot about it until weeks later, when my web host notified me about hitting my traffic limits. Curious, I logged into my affiliate dashboard… and my jaw dropped.
That stupid, 20-minute experiment ended up driving millions of downloads, and generated about $80K in affiliate revenue over the weeks to follow. This was the catalyst, and I doubled-down on the strategy… ultimately earning millions over the next few years as a result.
This then provided the foundation for going on to build real brands & businesses for nearly two decades now.
But I often wonder… what if I didn’t run that 20-minute experiment? What if I didn’t catch that initial wave?
Who knows.
What I do know is that my story isn’t the exception. Almost everyone I’ve met who’s “made it big” with something has had a similar catalyst or key decision that forever changed their trajectory.
For some – like me – it was basically random. But for others it was intentional; a calculated risk that paid off in spades.
As an entrepreneur, catching the right wave – even just once – can change everything. But you need to know where the waves are gonna be… and where to be positioned.
And that’s exactly what this lays out in detail.
And there’s no reason this can’t be your wave to catch…
I hope to see you on the inside 
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