


Day 1
The Science
August 11th 4pm ET
a. The Neural Networks making the decisions (unconsciously)
b. The Formula Architecture and what it accomplishes
c. Rules to avoid sabotaging this type of ad in the auctions
Day 2
Art of the Illustrate
August 12th 4pm ET
a. The segue to revealing your solution gradually
b. Sequencing the solution and differentiation properly
c. Removing mental constraints for solution acceptance
Day 3
Convert on Command
August 14th 4pm ET
a. Engineering the conversion – no matter the type of offer
b. Leveraging value and reversing risk for mental contrast
c. Deep level copy tactics to keep focus and increase conversions

Being a full time marketer, agency owner and consultant for over 15 years I got sick and tired of seeing the same tactics and strategies being “rehashed” over and over.
So I developed a messaging system where I defined every “Element” on how humans make decisions.
This does not just regurgitate and rehash the same marketing/copywriting training everyone else does.
The “E.P.I.C. Ad Formula” is our flagship method to that consistently beats any ad we test against it.
As a result, and if used properly, this method always increases conversions and bottom-line revenue. Period.
Chris Rocheleau
Creator, The E.P.I.C. Ad Formula
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