CreativeLive – Tamara Lackey – Sales Sales Sales

A Comprehensive Guide To Selling.

People love to buy … but people hate to be sold to. If this is true for you, too, why would you ever want to be perceived as a salesperson? Most of us don’t.

This course not only covers the nuts and bolts of achieving great sales but goes far beyond, with the intention of priming you to consistently sell your work for what it’s truly worth – and to create even better relationships with clients who will appreciate a better experience. If you own your own small business, you are in a 100% sales commission job. Tamara Lackey has worked in a 100%-commission based sales role for 15 years, achieving remarkable success in sales before she ever picked up a camera professionally.

Tamara will show you exactly how she maintains a consistently high sales average in multiple genres, sharing how to conquer fear of criticism and self-doubt to make the entire process significantly more enjoyable and she will showcase detailed evaluations of each in-studio audience member’s sales sessions to show what works, what doesn’t, and how you may be killing your sales!

Lesson Plan

01. Problems with Sales 17:13
02 What is a Salesperson? 17:57
03 You and Your Sales 42:17
04 Why People Buy Tamara explains why people make purchases and how you can use those insights to bolster your sales. 31:00

05 Who People Love to Buy From 37:06

06 Building Rapport and Trust with Clients 23:58
07 The Sales Process 19:31
08 How to Stop Feeling Awkward About Sales 26:05
09 The DOs and DON’Ts of the Sales Process 31:48
10 More DOs and DON’Ts 19:56
11 An End-to-End Process That Works 35:01
12 Selling Your Photography 11:57
13 Step-by-Step Sales, Part I 45:03
14 Interview: George Varanakis 26:52
15 Step-by-Step Sales, Part 2 32:50
16 Active Listening 26:02
17 Pricing 18:50
18 Past Student Testimonial: Nikki 08:39
19 Student Evaluation: Carey’s E-mails 26:11
20 Student Evaluation: Nicole 39:33
21 Student Evaluation: Lori 26:53
22 Stop Giving Up Too Soon 07:57
23 Skype Call with Charlie Engle 26:54
24 Making Good Images into Bestselling Images 19:37
25 Student Evaluation: Michael 22:30
26 Shooting for Maximum Client Satisfaction 24:16
27 Prepping for the Shoot 14:34
28 Shoot: Family Session 40:54
29 Post-Shoot Family Debrief 25:08
30 Family Image Review Session 15:03
31 Print and Product Options 34:12
32 Boosting Your Energy for Sales 21:53
33 On Regrets 09:32
34 Handling Criticism, Lack of Confidence, and Self Doubt 24:30

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Course Requirement: CreativeLive – Tamara Lackey – Sales Sales Sales
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