“I don’t have stories.” 

“My life is boring.” 

“No one cares.”

These are valid concerns about sharing stories I’ve heard since I became a journalist nearly 15 years ago. Anytime I’d interview a business owner they’d say some variation of these lines — only to surprise themselves once the right questions were asked. The stories would flow out, and in no time I’d have an article they’d later hang on their walls.

All my content marketing clients had the same reaction to telling their stories in content when they met me, too. Yet, the result was the same. Except — instead of hanging it on their wall — they took that content to the bank.

Hi I’m Cyndi Zaweski, the founder of StoryCraft with Cyndi, and my life’s work has always been helping people share their stories. Before I launched StoryCraft in 2020 and built a community of 80,000+ people, I was an award-winning journalist. And while my digital marketing degree from Columbia University taught me tactics, journalism taught me connection.

I’ve seen time and time again that people don’t just want information—they want to feel seen. Your stories can do that for the people who need your help but don’t realize it yet.

Everyone has stories that other people can benefit from — especially your customers who have been waiting to hear them.

They’re looking for a trusted guide, but they’re confused by all the different brands on the market who are sorta kinda like you. Storytelling makes your brand the obvious choice.

Not only by positioning your approach as one-of-kind, but allowing your customers to get to know you. This matters for sales. A massive 77% of people buy from brands who share their values so this factors into sales.

You have a goldmine of interesting stories that create customers that want your expertise and approach. And I’ve got the storytelling frameworks, prompts, templates, and tutorials to do it practically in your real life marketing.