Previously Available Only To His Highest-Level Private Clients – Now Released For The First Time In Over 7 Years
Why Most Business Owners Will Never Attract High-Value Clients (No Matter How Good Their Product Or Service Is)… And The Counter-Intuitive “Gated Community” Method That Changes Everything
Let me be blunt. We are facing an extreme tipping point in the economy. You’re either going to move up, move aside, or get crushed. There is no maintaining ground.
Look around you:
This isn’t my opinion. This is reality. And it’s creating two types of businesses:
Which group will you be in? Because right now, you’re facing three doors:
Door #1: Move UP (to the affluent market)
Door #2: Move ASIDE (and watch others succeed)
Door #3: Get CRUSHED (with the dying middle market)
And if you don’t choose…The market will choose for you.
Right now, you’re probably experiencing what every business owner who serves the “middle market” is facing:
If you are a coach/consultant… Your calendar is packed with “discovery calls” that go nowhere and are stalling due to the “need to think about it.”
If you are in healthcare, your reimbursements and margins keep shrinking while your overhead keeps expanding.
If you are a service provider, your proposals are “shopping around” and you are losing out to cheaper competitors.
Online competitors and AI tools are commoditizing entire industries.
You are forced to see more clients in less time just to maintain the same revenue.
You’re working longer hours serving more customers… but keeping less.
I see this pattern every day.
In my 40+ years advising business owners and entrepreneurs in every niche imaginable—I’ve never seen such intense pressure on businesses serving the middle market.
But here’s what’s interesting…
While most businesses are struggling… A small handful are thriving.
These aren’t just surviving. They’re growing. Profiting. Expanding.
They’ve made ONE critical shift that changes everything.
They’ve stopped chasing “normal” customers… and started attracting affluent clients who happily pay premium fees.
Let me show you exactly what I mean…
Take financial advisors for example.
Would you rather run endless “free dinner” workshops filled with a mixed quality of prospects, many of whom are price-sensitive and only came for the free dinner?
OR
Would you rather meet one-on-one with high-net worth individuals who are accustomed to paying premium prices and don’t negotiate your fees?
The problem is most affluent prospects (those with at least $1M in investable assets) will NEVER attend a free workshop.
And right now I’m going to show you exactly how to make this same shift in your business…
I’ve helped business owners in virtually every industry make this same shift:
The pattern is always the same… STOP chasing normal customers.
Start ATTRACTING affluent clients.
But here’s the challenge… You can’t attract affluent clients using normal marketing methods.
The strategies that work for the middle class actually REPEL affluent prospects.
In 2018, I held one of the final closed-door events of my career.
The subject: How to attract, convert, and keep affluent clients… the kind who fund your fortune and never flinch at your fees.
That training sold out at $4,000 per seat.The doors were closed. It was never turned into a product.
Until now.
For the first time, I’m releasing it to the public.
Why now?
Because the business landscape is worse than ever. The pressure is mounting. And most of you are being crushed under the weight of a bloated, low-margin, mass-market machine that will bury you if you don’t escape it.
And escape it fast.
Let me be crystal clear:
The middle is collapsing. The “normals” are dying.
Only one place is safe: up.
You need to elevate your clientele. You need to ascend into the stratosphere where money is still flowing, and value is still rewarded.
That’s what the Playbook gives you.
This isn’t some “how to raise your prices” course.
This is a blueprint for engineering a business that’s only attractive to the best buyers and invisible to everyone else.
You are no longer in a competitive landscape—you’re in a collapsing landscape.
And right now, who you attract will decide whether your business climbs or dies.
For me, this isn’t about “making a sale.” This is about arming the few serious entrepreneurs who understand the game is shifting… and want to end up on the winning side.
If I can get this system into the hands of the right people, the ones willing to act, the impact is worth far more to me than the $4,000.
Which is why I decided, probably against my better judgement, to release this course for just $1497.
But let me be crystal clear: If you can’t make back $1,497 from this Playbook you don’t have a business. You have a hobby.
And if you do nothing… you’re choosing to stay exactly where you are: chasing cheap clients, tolerating price resistance, and staying vulnerable in an economy that no longer supports the middle.
This is the full, uncut, $4,000 live training I delivered in one of my final closed-door rooms—now combined with 21 Field Research Reports originally sold for $97/month ($2,087 total value).
And it’s 10X less than what private clients pay me for a single day of advice.
Which is why, I don’t know how long this will be available. It’s not included with any membership level, it’s never been released before, and I will be putting it back in the vault or at a bare minimum raising the investment in the near future. So don’t delay, NOW is the time.
Pick a door. Before the market picks one for you.
Dedicated To Multiplying Your Income,
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