There are two big obstacles that stand in the way of growth for every service-based business.
Whether you’re just getting started with your business or you’ve been running an agency for years, it’s inevitable, you’re going to have to face and overcome these obstacles.
Do you know what they are?
According to a recent study I conducted with 149 service-based business owners, you’re probably more familiar with these roadblocks than you’d like.
Here are the most common words the business owners I interviewed used to describe the challenges they face.
Not enough clients or not enough time.
For most service-based business owners it’s one or the other.
Yet, I am willing to bet your inspiration for starting your own business wasn’t to be consumed by anxiety about how, when, and where you’re going to find your next client…
Or to spend 90 hours a week trying to service your clients, just so you can scrape by, pay the bills, and live to fight another day.
No, like most of us, you are likely looking for a better way.
Running a service-based business is a chance to do the work you love while leading life on your own terms.
More importantly, your business is an opportunity to turn your expertise into the financial asset your job could never become.
But the moment your agency meanders into the not-enough-clients or not-enough-time trap two things happen:
These outcomes are the opposite of your ambitions and inspirations.
And I don’t want you to suffer this fate a single day longer than you have to.
So today, I want to share how you can break free of the not-enough-clients/not-enough-time doom loop and build the business you’ve always dreamed of owning.
There are three key principles that comprise the pillars of growth for every service-based business.
Embracing and implementing these principles in your business will allow you to:
Building your brand doesn’t mean you have to become Nike or Pepsi.
It simply means you need to do these two things really, really well:
1. Identify your best service and industry niches
2. Craft a unique selling proposition that resonates with your ideal clients
Myth
The best way to attract clients is to do great work and deliver above expectations.
Truth
Word of mouth and referrals are unreliable sources of lead generation. If you want to be in demand, grow your brand!
Great work is what your clients expect, and rightfully so. Your clients will focus on themselves first. Sure when it’s convenient they might mention you to their colleagues.
But if your work is truly great – the secret weapon your clients can’t do without – they also might want to keep you all to themselves so they can monopolize your expertise.
The truth is word-of-mouth and referrals are unreliable when it comes to lead generation.
So what other options are out there to get in front of clients?
Job Boards, Paid Media, SEO?
Here’s the deal.
All of these tactics can work. But ONLY if you differentiate yourself from the pack… AND… deliver a message that captives the attention of your potential clients.
The best way to connect with your ideal clients and stand out from your competition is to…
Building your brand doesn’t mean you have to become Nike or Pepsi.
It simply means you need to do these two things really, really well:
1. Identify your best service and industry niches
2. Craft a unique selling proposition that resonates with your ideal clients
Most agencies fail to attract enough clients because they don’t understand how to leverage niches. They also have no idea what motivates their clients to hire a service provider.
Now, this is great news for you… because guess what happens when you select the right niches for your business?
And when you craft a unique selling proposition that speaks to your clients most burning desires?
You magnetically attract clients to your business.
And this wealth of client opportunities allows you to choose to work with the cream of the crop… which in turn allows you to experience successes that build your brand even faster.
The process of building your brand all starts with this simple equation:
Myth
The only thing you need to do to grow your business is land more clients.
Truth
Clients bring in revenue, they don’t create profits. To Increase your profits and make your business more efficient you need to 80/20 your service plan.
You can’t grow your business without clients. Yet, too many clients can also kill your business if you’re not prepared to handle the workload.
And while clients bring in revenue, they don’t create profits.
What creates profits for your business is scaling your ability to deliver your services.
1. Low-value tasks need to be automated, delegated or outsourced.
2. Your services have to become standardized as much as possible, without watering down the personalization and customization your clients are buying from you.
3. Your lead qualification process needs to be highly efficient, so you don’t waste time on bad prospects.
4. Your new client onboarding needs to be a well-oiled machine that sets the right expectations and gets your customers excited to work with you.
BUT, if you never hired employees or contractors before, OR standardized your services, OR created an onboarding process…
Then taking on these challenges can feel more overwhelming than simply maintaining the status quo.
Speaking from experience, there are really only two ways to do this.
1 The hard way: Go for it, and hope you don’t get burned by a bad hire, or process oversight, or a gaffe with a client.
OR
2 The fast way: Learn from someone else who’s already been there, borrow everything they’ll share with you, and adapt it to your business model.
When my agency truly started to take off we hired a $6,000 a day coach to help us fix our processes so we could grow profitably. As costly and difficult as it was to try 80/20 ourselves while were growing, it was still the best money I ever spent on my business.
80/20 your business early on and you’ll be able to bring in new clients profitably without hitting a revenue wall or burning yourself out.
Myth
Profit is the only metric you need to worry about.
Truth
Earning a profit from day-1 is a great start, but if you don’t know how to use your profits, you can’t scale your business.
The members in my business courses are always surprised by what they learn when they enter their business’s numbers into the Data Driven growth projection model.
This model reveals by-the-numbers answers to many of the questions that keep business owners awake at night.
Questions like:
Turning your vision for your business into tangible Data Driven targets is an absolutely crucial process.
But the real skill lies in managing your business to hit your targets.
Now the bad news is, there’s no magic pill that will transform your ability to financially manage your business.
You have to learn and you have to earn these skills.
Yet, the good news is there are ways to drastically reduce your learning curve and avoid the substantial risks of financial mismanagement.
The opportunity I am about to share with you is unlike any I have ever offered before.
The programs I am introducing today are uniquely designed to provide you with the guidance, knowledge, and resources to:
Develop a brand that magnetically attracts clients
80/20 every stage of your service process
Manage your business to your targets
Now, before we go any further, I need to share one more truth.
If you’re suffering from lack-of-clients or lack-of-time, there’s no overnight fix for these problems.
But, what you can do is take control and dedicate yourself to make a change in your business now, before you hit the point of no return.
And starting today, you can follow a complete program that will guide you through implementing the three guaranteed growth principles for your business.
There’s NO fluff or magic tricks in this program.
Simply real-world strategies that will help you attract high-value clients to your business and build long-term relationships with those clients.
If you’re a freelancer or an agency owner that wants to follow a proven roadmap to the next stage of growth, this program is for you.
Agency Jumpstart is a five-module training program, featuring over 14Â hours of content, that leads you through a structured action plan for building your business.
Inside Agency Jumpstart, you’ll discover how to use six service-based business revenue engines to drive your agency’s growth.
Then, we’ll go in-depth on your business development strategy. You’ll gain proven techniques for inbound lead generation, closing deals, and creating recurring revenue streams.
And, I’ll show you how to calculate the prices you should really be charging for your services.
Next, we’ll 80/20 your agency building. I’ll reveal my 8-stage framework for hiring top-level employees at a profitable pay rate. And, I’ll show how to systemize your client on-boarding, so you simplify this process without missing critical steps.
Finally, you’ll master setting up your business for long term success. And you’ll gain the insider knowledge needed to avoid temptations that can destroy even the most successful agency businesses.
Here’s what you’ll discover inside Agency jumpstart:
SECTION 1
Agency Fundamentals
SECTION 2
Business Development
SECTION 3
Growing Your Agency
SECTION 4
Long Term Planning
SECTION 5
Temptations To Avoid
There’s one inevitable reality that we all have to face. The best time to improve your agency and start building the business of your dreams is probably years in the past.
Yet… the second best time to take action on building a better business, a business that will allow you to achieve your financial AND lifestyle goals, is today.
Now, if you know the exact steps and process you need to follow to build that business… then I encourage you to STOP reading this page and get to work.
But, if you’re still looking for answers when it comes to executing the management, service and client acquisition strategies that will allow you to build a business you LOVE…
Then let’s talk about how you can join Agency Jumpstart.
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