Davey and Krista – Design Strategy School

Design Strategy School is a complete, step‑by‑step system that teaches you how to design, price, sell, and deliver strategic brands and websites—so you can stop guessing, stop undercharging, and build a studio that actually supports your life.

Built from a $100k design education and 15+ years of real client work—broken down into a clear, repeatable framework you can use on every project.

You’ve tried it all

The Canva templates, the YouTube tutorials, the duct-taped systems…

Inside Design Strategy School, you’ll learn how to:

Charge confidently for strategy—not endless revisions

Book clients who trust your process and pay on time

Design brands and websites that actually convert

Work fewer projects at higher rates

Build systems that scale with your life

This isn’t about trends.
It’s about building a business that lasts.

Who is this for?

Design Strategy School is for you if:

• You’re tired of winging every project and second‑guessing your work
• You want a repeatable system instead of starting from scratch every time
• You’re ready to charge for strategy—not just execution
• You want clients who respect your expertise and your boundaries
• You want a business that supports your life—not consumes it

No design degree required.
No hustle culture.
Just a proven framework.

introducing

Design Strategy School

Inside Design Strategy School, you’ll learn how to:

Design brands and websites rooted in strategy—not trends
Build offers that feel aligned and profitable
Create a portfolio that attracts premium clients
Sell your work with confidence (without feeling salesy)
Deliver a polished client experience with repeatable systems
Explain your design decisions like a creative director

You don’t just learn design.
You build a business blueprint you can reuse again and again.

Master the Design Fundamentals That Set Real Designers Apart

You don’t need to fake it or copy what everyone else is doing.

If you’ve ever worried you’re not a “real designer” because you didn’t go to school for this, this is the missing piece.

You’ll learn the foundations of high-level design:

• Core design principles so your work looks intentional, not accidental

• Typography, color, and layout systems that feel polished and professional
• Composition, hierarchy, and spacing so every element has a purpose

• How to tell the difference between “good” and “great” design—and when a design is actually done

This isn’t about trends.
It’s about making your designs work.

Because when you understand how to use space, color, type, and layout with confidence—you stop second-guessing yourself, and start showing up like a creative director.

The course MOdules

MODULE ONE

Studio CEO Essentials

• Set up pricing, workflows, and client systemsthat save time
  • Create a professional processclients trust
  • Position your website to sell for you

MODULE TWO

Design Principles

• Master thecore principles that make designs feel intentional and high-end
  • Train your eye so you can confidently say why something works
  • Apply these fundamentalsto brands, websites, and templates

MODULE THREE

Elements of Design

• Use color, typography, layout,and spacingwith intention
  • Build visual systems that guide users and support conversion
  • Move from “pretty” to purposeful design decisions

MODULE FOUR

Brand & Logo Design

• Build strategic brand concepts—not just logos
  • Present and refine workwithout endless revisions
  • Deliver polished brand assets clients love

MODULE FIVE

Customize a Showit Site

• Create Showit websiteswith strategy and structure
  • Manage website projects from start to launch
  • Deliver sites that look good and convert well for your clients

MODULE SIX

Marketing for Designers

• Get found onlinewithout doing “all the platforms.”
  • Create content that drives inquiries—not just engagement
  • Build visibility systems that don’t rely on hustle

MODULE SEVEN

Build Your Mailing List

• Start and grow a healthy email listfrom scratch
  • Create lead magnets that actually convert
  • Set upautomated sequences that build trust and sell

MODULE EIGHT

Paid Advertising

• Design ads that feel aligned with your brand
  • Understand targeting, audiences, and tracking
  • Use ads as a tool to increase revenue

MODULE NINE

Portfolio Projects

• Work through real-world design scenarios
  • Create diverse, strategic projectsyou’re proud to show
  • Build confidencethrough guided practice

You don’t need to master everything at once.
Each module builds on the last—so you’re always focused on the next right step, not everything all at once.

What’s the difference between this course and your other designer courses?

The short answer? Design Strategy School includes everything from the Get Paid to Customize Showit Templates course — and so much more.

If you’ve been eyeing both, here’s what you need to know:

The Get Paid to Customize course is all about customizing Showit templates for clients — client process, discovery calls, pricing, customizing the design, and getting your first 1:1 clients.

Design Strategy School includes all of that and teaches you the why behind design. You’ll go deep into brand strategy, the principles and elements of design, portfolio-building projects, website customization, marketing, and even paid ads.

It’s for the designer who doesn’t just want to follow templates — but understand how to think like a designer, build a brand, and create original work they’re proud of.

On the other hand, our Design & Sell Showit Templates course is totally separate. That course teaches you how to create templates and sell them in your shop — it’s focused on passive income and product-based strategy.

In short? Design Strategy School is the most comprehensive path if you want to build a profitable design business from the ground up.