David Deutsch – Inner Circle

David Deutsch - Inner Circle

Dear New Friend,

Week after week, a small group of today’s savviest copy insiders gather together.

Lightbulbs go off, conversions soar, and careers and businesses explode.

In short, copywriters and entrepreneurs who live or die based on how good their copy is and how quickly it can be produced…

… are using my “Leapfrog Method” with amazing success.

When I think back to how I achieved the coveted “A-lister” status in direct response copywriting…

… and helped my clients sell over a billion dollars worth of everything from books, newsletters, and supplements to laundry detergent and diapers…

… there is really only one thing that — time after time — has boosted me to the next level of skill, accomplishment, and earning power.

And it was never a course or a seminar or a book or discovering a new template or copy hack.

It was having my copy critiqued and improved by a master of the craft

Because that was more than just theoretical copywriting and marketing knowledge that could apply to anyone.

That was practical, specific, actionable knowledge that applied to ME based on my unique strengths and weaknesses.

Their reviews enabled me to eliminate so many conversion-killing mistakes I was making day in and day out — mistakes and bad habits it would have taken me years — if ever — to see on my own.

And they were there to help, encourage, inspire, and set the example for building new and better habits.

How to Skip the Line

Of course, I’m not the only writer who worked with great writers to skip the line and leapfrog to the front.

John Carlton had Gary Halbert.

Parris Lampropoulos had Clayton Makepeace. As did Carline Anglade-Cole.

I still hear the voice of Jim Rutz in my head, admonishing me never to be boring.

I could name dozens of writers who saw their abilities and income skyrocket after just a short time working under a talented copy chief at a direct response company like Agora.

By now, you probably realize that “leapfrogging” to me — at its core — is reaching out to a pro who knows exactly how to help your copy (and you ) get to the next level.

A full-fledged expert who’s already climbed the copy and conversion ladder can pull you up to the top so fast your feet barely touch the rungs.

To a level where high response is consistent.

Because a pro knows not only the specific advanced response-boosting tactic you need when you need it, but can help you to spot and correct…

Readership and Response Killers That Are Holding You Back

Some writers have a bad habit of writing in a passive voice instead of active.
Others tell instead of show.
Some are afraid to really sell in their copy.
Sometimes it’s the strategy itself that is off — not the right approach for this particular market at this particular time.
Other copy lacks a big idea (or any idea) behind it.
Often, the copy is just… plain… boring. (You can’t sell a prospect who has clicked away.)
Sometimes there are blockages or leaks in the funnel that can send sales soaring with just a little tinkering.

The list goes on and on.

In my experience, copywriters and marketers can’t see the mistakes they make over and over again.

Resulting in deeply ingrained bad copy and marketing habits that lead to offers that don’t convert (or don’t convert to cold traffic) and careers and businesses that never live up to their potential, no matter how hard you work at it.

When I come across copy that is underperforming — or destined to — I often think: If only I had a few minutes with this writer, I could turn this copy around and maybe even turn around a business.

Because costly copy mistakes are actually very easy to remedy, and often instantly boost attention, persuasion, and conversion.

See, here’s a common scenario…

Sally gets hired to write copy for a client. She does her research, feels she understands the market, and works hard to convey every benefit she can in her copy.

The client is pleased when she turns in her final draft and feels this copy really has a shot at revitalizing his business.

Best of all, he has plenty more work for Sally if this new promotion pulls through!

The day finally arrives, he runs the promotion… and…

It does no better than what he is currently running — what he has been running for years.

Sally is heartbroken. And so is her client.

Neither can figure out why the copy didn’t do as well as expected.

What neither Sally nor her client realize is that the main premise behind Sally’s copy was just too weak.

The market was too sophisticated. It had been exposed to too many similar sales pitches. These people would never believe that this product — as Sally presented it — would help them solve their problems.

Sally and her client could have had a very different outcome if they had come to me.

From the start, I could have told them that the main idea stood very little chance of working.

And I would have shown them a few different ways to approach such a sophisticated market more effectively.

I can help writers avoid this situation with just a few minutes of brainstorming together.

Thanks to decades of experience working for and with ad agencies, publishers like Agora and Boardroom, large and small entrepreneurs, and Fortune 100 companies like Procter & Gamble, I’ve been exposed to hundreds of different clients, thousands of different copy and marketing techniques, and endless split tests.

This depth and breadth of experience is why it doesn’t take long to come up with an insight, an idea, or some copy that can completely change the game for a copywriter or marketer.

Unfortunately, much as I love transforming copy and businesses, I don’t have even just a few minutes to spend with everyone who could benefit from my help.

So here’s what I’ve decided to do instead…

Welcome to my Inner Circle

The fastest way to go from mediocre… to good… to GREAT

I’m not talking about getting “know-how-to-use-a-template” good.

Templates have their place, but relying on them gets old, ineffective, and outdated very fast.

I’m talking about leapfrogging over those with that kind of cookie-cutter mentality and becoming genuinely skilled in persuading with words.

Which, I might add, is one of the most valuable skills on the planet.

I want to give you the opportunity to experience what it would be like if we worked together — just as I’ve worked with Justin Goff, Marcella Allison, Evaldo Albuquerque, and others who have gone on to copy superstardom.

I want to teach you both basic and advanced copy skills and techniques.

I want to show you how to apply those skills and techniques to transform ordinary copy into extraordinarily compelling copy.

And I want to give you the opportunity for us to work together on YOUR copy, so you can see how easily it can be leapfrogged to the next level.

Because that’s how you become a better writer.

However, until now…

Getting this kind of A-lister help can be very difficult (and expensive)

Maybe you’ve already thought — or even tried — to get A-list level help.

Unfortunately, some A-listers just do their own thing, stay under the radar, and don’t offer a way to help people directly at all.

Others are too busy raking in cash from grateful clients.

Or starting their own businesses.

Want to work with my buddy Parris Lampropoulos in one of his coveted apprentice spots?

He has a multi-year waiting period to even audition.

Want my good friend John Carlton to get on the phone with you?

He charges $10,000 for four 1-hour phone calls (and he’s currently on sabbatical).

Even getting in many copy “mastermind” groups can cost anywhere from $5,000, $10,000 and even up to $20,000 or more a year.

But I wanted to make a “leapfrog” experience available even to those who can’t afford (or just don’t care) to pay hundreds of dollars a month.

Look, if you know me at all, you know I love to teach.

And I love to show how easy it can be to transform copy from mediocre to great.

I’d much rather do that than write another blockbuster health or financial promotion.

It’s also a way for me to give back to a community that has given me more financial security, learning, and fun than I could ever have imagined.

So I’ve decided to assemble a select “Inner Circle” of serious writers and marketers who know that an A-list writer can take their copywriting and marketing skills to the next level, but don’t want to spend thousands of dollars a year to do it.

What you get in my Inner Circle…

Join David twice a month as he reveals his best copy techniques and transforms members’ copy

#1 — Two Live Group Coaching Calls Every Month

As a member of my inner circle, you’ll be able to attend two live Inner Circle sessions every month.

(If you can’t make a live session, we’ll get the recording and the Cheat Sheet Notes to you in just a few days.)

In each session I’ll do a deep dive into one key copywriting or marketing tactic.

You’ll have the opportunity to have work done on your copy together.

You can attend these sessions and get my help live.

Or you can submit your copy beforehand and view the recording later. (While we often get to everything submitted, of course, I can’t always guarantee that.)

People are amazed by how quickly and easily I can transform copy “on the fly” from ordinary to extraordinary.

And even if you never ask a question or submit copy, you’re guaranteed to discover plenty of response-boosting tactics you can implement immediately that will propel your career or business forward. Many say just listening to those copy transformations is the absolute best way to learn what an A-list writer does to create great copy.

These sessions last for at least an hour — often more.

And if you study them carefully, they can…

We’ll use some of my best techniques, like my famous Magic Copy Cube, to help members (like you) sell more.

10x your copywriting ability

For each session, we’ll spend some time focusing on a key element of copywriting, such as headlines, voice, offer, close, story, research, big idea, and so on.

We’ll then look at some of the submitted copy for examples of how what we’ve learned can be applied.

You’ll get a graduate-level course in copywriting that will leapfrog your knowledge and skills far beyond those of your peers as we cycle through the full arsenal of high-power copy techniques.

And while I don’t know anything that will instantly 10x your copywriting ability, I do know plenty of ways to help you get 30% better by writing better headlines, 30% better by coming up with bigger ideas, 30% better by making your leads more interesting, 30% better by closing more powerfully, and so on.

Thanks to the power of compounding, just nine 30% increases like this yield that magical 10x leap.

But enough math. Let’s get back to everything you get when you join my Inner Circle…

#2 — Notes & Cheat Sheets!

To make absolutely sure you don’t miss a single nugget of response-boosting copy wisdom, we even take notes for you!

You’ll get a time-saving summary of every Inner Circle coaching session.

You can use these notes to improve your sales letters, emails, ads, social media posts, and virtually any piece of persuasive writing you need to create.

I’m doing everything I can short of coming to your house and working alongside you to make sure you have the knowledge, tools, and skills to create great copy.

#3 — Got Questions?
Now You Can Get Answers…

What would you ask me if you could ask me ANYTHING?

Or, imagine when you hit a roadblock or have a question that being able to get an answer from me could make the difference between success or failure.

Or at least make roadblocks dissolve.

Well, that’s what Inner Circle members can do on the bi-monthly sessions.

Here are some examples of the types of questions that get answered in Inner Circle sessions…

What niche should I specialize in?
How can I scale to cold traffic?
How do you get great testimonials?
As a copywriter, how can I attract better-paying clients?
As a marketer, how can I find good, dependable copywriters?
What are other types of proof that I can inject into my copy for higher response?
What copywriting books are your personal favorites?
How can I make this headline stronger and more attention-getting?
What bonuses should I add to this offer?
What fonts and sizes do you find work best?
How can I find a good designer?
What’s the best way to get my first paid copywriting gig?
Can testimonials sometimes lower response?

#4 — A New Special Bonus Each and Every Month

In addition, you’ll get a special just-for-members bonus every single month.

Some months it may be a special training. Or a checklist or template I use to help create better copy more easily.

Past gifts have included…

A guide and checklist for creating powerful bullets
An extensive breakdown of a 13-year (!) control that I wrote. It’s hard these days to have a control last for one year. This one lasted for 13 and is still going
A special training on how to come up with great ideas — and how I came up with my most creative idea ever
A must-know training on how to create Facebook ads
The secret of “tension” — and how to use it to turbo charge your copy
A wide-ranging interview with Aaron Winter on how copywriters and marketers can negotiate better for big mutual wins
An over-my-shoulder look as I turn an ordinary headline into an extraordinary one

Each of these bonuses has given members of my Inner Circle advantages over their competition.

(Want ALL of these previous monthly bonuses? Plus a few more? I’ve got a killer deal for you. Keep reading.)

This is just one more of the many reasons why my Inner Circle can leapfrog your success with an unfair competitive advantage.

So… how much for my help to leapfrog you to the top?

I wanted to make this as affordable as possible.

I believe copywriters need a real alternative to groups that cost $500, $1,000, or even $2,000 a month.

So here’s what I came up with: Just $97 per month.

Far less than anything else that will help you turn out winning copy faster and with much less stress.

Most importantly, there’s no long-term commitment. With the month-to-month option, you can try it out for a month, get everything you can out of that month’s sessions and bonus — plus the Welcome Bonus — and we can part as friends and you’ll never be charged again.

Look, getting what you want out of life means believing in yourself enough to take action. This may be a turning point for you, as it has been for so many that I’ve mentored, coached, and joined me in my Inner Circle.

Here’s Everything You Get…

OK, let’s quickly recap…

You’re getting not just one but two live sessions per month where I spill all my time-tested solutions on a wide variety of different copywriting, marketing, and persuasion problems — along with dozens of advanced secrets that I normally save for high-paying clients.
You’ll get a private link where you can submit your ads, emails, VSL scripts, and anything else you need my personal feedback on.

Warning: My critiques are not for the faint of heart. I will not hold back in my effort to get to the root of what may be holding your copy back from getting results.

Also, it’s important to note that some members say they learn as much or more simply by watching how I transform other peoples’ copy.

And remember, if you can’t attend a session, the recordings are available a day or two later. (Of course, you get the recording of our previous session as soon as you join.)

During these sessions, you’ll receive a master’s-level training on how to use words — and all the media available to us these days — to persuade people to take the actions you want them to take.

Cheat Sheets! We take your notes for you. The fastest way to improve your copy one action item at a time.
You’ll also receive a special monthly bonus this month and every month: special trainings, copy swipes and breakdowns, or templates.

I think that about wraps it up.

With your permission, I would like to leave you with one last question:

Do you really have another day to waste? Or are you committed to transforming your copy and business starting in just a few minutes?

I can make the path easier for you, but ultimately you must decide.

And you must decide quickly. Because here’s fair warning…

Frankly, doing these sessions with a group like this is a lot of work and generates nowhere near as much income as I can make crafting blockbuster controls.

But I love doing it — getting to know members and playing a part in helping transform copy that transforms lives (and businesses).

Honestly, I doubt it’s something I’m going to want to do forever.

I don’t know of any other place where you can so easily and inexpensively get access to insider copy techniques and feedback like this from an A-list writer.

I really do hope you come on over and join those of us who are making that happen together every month.

No matter what you decide, my friend, I wish you the best of luck in achieving the things that are most important to you.

David L. Deutsch

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